Unit convenor and teaching staff |
Unit convenor and teaching staff
Anna Krzeminska
Contact via email
ROOM 192, 7 MANAGEMENT DR
by appointment
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Credit points |
Credit points
4
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Prerequisites |
Prerequisites
MGSM850 and MGSM835
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
Tens of thousands of new enterprises are established annually across the globe. Many fail within a few years but many others succeed, either continuing as small to medium businesses or growing to become major corporations operating nationally or globally. Google, Dell, Dick Smith Electronics, The Body Shop, Qantas, Facebook, Bakers Delight; all grew from small beginnings due to the drive and passion of entrepreneurs committed to creating something valuable from very little.
This unit, New Enterprise Management (NEM), deals with the fundamentals of managing the establishment, growth sustainability potential sale of a new enterprise. Key considerations include initial investigations of the external environment (customers, competitors, etc), business planning, risk management, structure, project management, financing and staffing.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Hurdle | Due |
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Group Report & Presentation | 50% | No | 28 Sept through 24 Oct |
In-class case study assessment | 50% | No | 28 Sept through 13 Oct |
Due: 28 Sept through 24 Oct
Weighting: 50%
Team work: New Enterprise project
Due: 28 Sept through 24 Oct
Weighting: 50% (25 + 25)
This assessment comes in two parts. The first part is the pitch presentation of your new enterprise project and the second part is the written business report of your new enterprise project.
All students will join a team to work on their new enterprise project. You will remain together in your team for the entire duration of the unit. It is important that you assemble a team of diverse, energetic, creative and vibrant team members each with different skill sets and drive that they bring to your new enterprise project.
Part 1: New Enterprise Pitch Presentation (Individual and team mark(50/50) worth 25%)
Due: Sunday 14 Oct 2018
15-minutes per team presentation during class time. BEFORE the presentation (i.e., by 13 Oct), you must submit your team’s powerpoint to iLearn. Penalty applies if powerpoint slides are not submitted before the pitch presentation. All students must be present in during presentations. Absence without approved “Special Considerations” will be awarded 0 marks. Refer to Assessment guidelines posted on iLearn.
Each team must give a stand-up presentation of its new enterprise project in a pitch presentation. This presentation aims to impress and convince investors or other stakeholders to support your project. Marks are awarded based on both individual presentation and the overall team presentation (50/50). Strategize and make every effort to capture the confidence and imagination of your audience. Be creative, professional and credible. Each and every team member must be involved in the presentation. The feedback from the presentation will be useful in refining the written report, which is part 2 of the team project.
More details about this assessment will be presented in class and on iLearn.
Part 2: Written report (Individual and team mark(50/50) worth 25%)
Due: The written report is due Wednesday 24 Oct by 9am. Submit on our iLearn site.
Late reports will incur a 10% penalty per 24-hour period that they are late. Weekend days and public holidays each count as one day. Penalty does not apply in cases in which an application for Special Consideration is made and approved prior to the submission due date. If the revised extended deadline is not met, late penalty applies. Refer to Assessment guidelines posted on iLearn.
Your new enterprise project report is a professional document that presents your new enterprise opportunity and project within a framework that includes business models. These business models should show how value is created, delivered and captured. Your new enterprise will encompass entrepreneurial creativity in solving a problem and/or identifying gaps that are not filled by the current market (if it's a new venture) or your organisation (if it refers to entrepreneurial activity within your/an organisation). Your new project can be commercially focused to deliver financial value or a socially focused to deliver social good. Note that even though you will need to devote to the unit at least 100 hours outside class, you cannot reasonably expect to set up a new enterprise in the usual time span of a single term. Marks are awarded based on both individual report sections and the overall team report (50/50).
More details about this assessment will be presented in class and on iLearn.
Due: 28 Sept through 13 Oct
Weighting: 50%
In-class case study assessment
Students work in teams of four (4) on a case study that they have read and prepared ahead of time. Case studies and questions will be posted on iLearn. Students will be marked on their individual response to questions as well as their team response following discussion. There will 4 in-class assessment each worth 12.5%.
Phases
Timing
Activity
Phase 1: Preparation
Pre-Seminar
Students read the materials and read and prepare the relevant case study.
Phase 2: Individual Readiness Assurance
In-class
Students join their team and write their individual responses to the case study questions on the designated individual activity sheet. The purpose of the individual responses is to provide evidence to the lecturer, and to fellow team members, that a student has done some preparation before the seminar.
Phase 3: Team Discussion
In-class
Students discuss their answers as a team to reach consensus on the case study analysis. Justification, which integrates ideas from individual responses, is written on the designated individual activity sheet. The teaching staff move around the teams to (i) probe for more theoretically grounded reasoning to deepen learning, and (ii) assure that individual students are contributing to the group discussion.
Phase 4: Feedback
In-class
The lecturer facilitates a class debrief in which teams discuss and defend their positions. This enhances learning through comparison and immediate feedback. The lecturer provides verbal feedback on team performances.
Phase 5: Formal feedback and reflection
Next class
The lecturer returns assessment rubrics from previous week’s class. Students respond to formal feedback by modifying learning behaviour through further practice before the next assessment.
This Unit is taught in a block and by a mix of lecture-style and interactive delivery with group discussions, case study analyses, and team work. Lectures are used to present concepts, theories and tools to provide the framework to pursue entrepreneurial activities. Class activities will be interactive and students can learn best by actively participating in these activities. Participation and learning will be most productive if students complete the required readings BEFORE class. Full attendance and active participation are critical to your learning outcomes and performance in this Unit. Students are expected to arrive on time and not leave until the class ends.
Required Textbook:
There is no required textbook for this unit. All relevant resources including case studies, articles and other material will be posted to iLearn. You are however invited to read as widely as possible.
Some suggested readings you may find useful include the following:
Additional relevant resources
MGSM iLearn
The web page for this unit can be found at: https://ilearn.mq.edu.au/login/MGSM
Please check this site frequently. Where stated in your assessments, you must upload your assessments through the appropriate Turnitin link. IT IS YOUR RESPONSIBILITY TO ENSURE THAT YOU SUBMIT YOUR ASSESSMENTS TO THE CORRECT TURNITIN LINK. Failure to do so will result in a loss of marks.
Technology Use
Students are expected to have knowledge of working with Microsoft Word, Excel and PowerPoint Also it is expected that students get themselves familiar with iLearn, Google Scholar, and other required online databases.
Students are required to attend all classes.
CLASS OFFERING (9am-5pm, 28-30 September, 13-14 October 2018)
A more detailed unit overview will be presented on iLearn:
Session | Topic |
1 | Introduction to unit and New Enterprise Management |
2 | Ethics, Social Responsibility and Social Entrepreneurship |
3 | Entrepreneurial Creativity & Opportunity |
4 | Feasibility analysis and Business models |
5 | Unique Marketing Issues & Financial considerations |
6 | Crafting the Business Plan |
7 | Forms of ownership and franchising |
8 | Growth of the enterprise as well as global aspect of entrepreneurship |
9 | GROUP PRESENTATIONS |
10 | Revisions, reflections and final Q&As |
Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Undergraduate students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
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Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Our postgraduates will be capable of utilising and reflecting on prior knowledge and experience, of applying higher level critical thinking skills, and of integrating and synthesising learning and knowledge from a range of sources and environments. A characteristic of this form of thinking is the generation of new, professionally oriented knowledge through personal or group-based critique of practice and theory.
This graduate capability is supported by:
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
Leadership: This unit provides the skills to lead a new enterprise to success and the desired end-game.
Global mindset: The unit develops an understanding of the cultural differences in international markets suitable for expansion of a business.
Citizenship: The unit emphasises the social responsibility of new enterprises and through extensive case study analysis explores the importance of ethical decision-making on the part of the founders of these enterprises.
Creating sustainable value: The unit analyses the concepts of firm value chains, firm value propositions and customer value equations, together with innovation, resilience and adaptability as methods to achieve sustainability.
The interactive environment of the classroom is central to the MGSM experience. Students are required to attend the full duration of all classes for the units in which they are enrolled. We recognise that exceptional circumstances may occur, such as unavoidable travel on behalf of your organization or the serious illness or injury of you or a close family member.
Special consideration may be given for a maximum of 20% non-attendance for such circumstances as long as lecturers are contacted in advance, and supporting documentation provided, to request exemption from attendance. Failure to abide by these conditions may result in automatic withdrawal, with academic and/or financial penalty. The full Student Attendance Policy is published in the MGSM Student Handbook at https://students.mgsm.edu.au/handbook.
These unit materials and the content of this unit are provided for educational purposes only and no decision should be made based on the material without obtaining independent professional advice relating to the particular circumstances involved.