Students

MGMT2080 – Application of Business Models

2024 – Session 1, In person-scheduled-weekday, North Ryde

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff Unit Convenor
Dr. Lauren Gellatly
lauren.gellatly@mq.edu.au
By Appointment
Credit points Credit points
10
Prerequisites Prerequisites
50cp at 1000 level or above
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

The concept of business models applies to a broad spectrum of the business community, encompassing venture start-ups, existing private, public and social organisations. This unit takes a practical approach to analyse the value of business models and how sustainable values may be created and captured among different organisations. It looks at the role of critical elements such as sources of revenue, resources, capabilities, cost structure and key stakeholders, and how these elements are orchestrated to create organisation value and sustainability. This unit offers an opportunity to develop skill sets that help to develop innovative business models, and/or refine existing models, and challenges students to apply this knowledge to create business models or refine existing business models.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: Describe and evaluate a range of business models and their applications in the context of the broader business environment.
  • ULO2: Critically analyse a range of business model frameworks.
  • ULO3: Apply the discipline of business models and analytical techniques to sustainable business operations.
  • ULO4: Identify a project and develop a business model to create sustainable values.

General Assessment Information

Unless a Special Consideration request has been submitted and approved, a 5% penalty (of the total possible mark) will be applied each day a written assessment is not submitted, up until the 7th day (including weekends). After the 7th day, a grade of ‘0’ will be awarded even if the assessment is submitted. Submission time for all written assessments is set at 11.55pm. A 1-hour grace period is provided to students who experience a technical concern.  For any late submissions of time-sensitive tasks, such as scheduled tests/exams, performance assessments/presentations, and/or scheduled practical assessments/labs, students need to apply for Special Consideration.

Assessment Tasks

Name Weighting Hurdle Due
Active Engagement Task 20% No Ongoing In Class
Individual Report 40% No Week 7
Group Project 40% No Various- Refer to iLearn

Active Engagement Task

Assessment Type 1: Participatory task
Indicative Time on Task 2: 10 hours
Due: Ongoing In Class
Weighting: 20%

 

This participatory task will comprise of students' completion of tasks in-class, contribution to tutorial discussions, and interaction in tutorials.

 
On successful completion you will be able to:
  • Describe and evaluate a range of business models and their applications in the context of the broader business environment.
  • Critically analyse a range of business model frameworks.
  • Apply the discipline of business models and analytical techniques to sustainable business operations.
  • Identify a project and develop a business model to create sustainable values.

Individual Report

Assessment Type 1: Report
Indicative Time on Task 2: 20 hours
Due: Week 7
Weighting: 40%

 

Students are expected to submit a report of approx. 1,500 words. This task is marked individually.

 
On successful completion you will be able to:
  • Describe and evaluate a range of business models and their applications in the context of the broader business environment.
  • Critically analyse a range of business model frameworks.
  • Apply the discipline of business models and analytical techniques to sustainable business operations.
  • Identify a project and develop a business model to create sustainable values.

Group Project

Assessment Type 1: Case study/analysis
Indicative Time on Task 2: 20 hours
Due: Various- Refer to iLearn
Weighting: 40%

 

Students will collaborate on an analytical assignment, collectively submitting a group-marked report. Additionally, each student will individually present their designated section of the report; for this component of the task will be marked individually.

 
On successful completion you will be able to:
  • Describe and evaluate a range of business models and their applications in the context of the broader business environment.
  • Critically analyse a range of business model frameworks.
  • Apply the discipline of business models and analytical techniques to sustainable business operations.

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • the Writing Centre for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation

Delivery and Resources

Please refer to this unit's iLearn page.

Unit Schedule

Please refer to this unit's iLearn page

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Academic Integrity

At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

The Writing Centre

The Writing Centre provides resources to develop your English language proficiency, academic writing, and communication skills.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Services and Support

Macquarie University offers a range of Student Support Services including:

Student Enquiries

Got a question? Ask us via AskMQ, or contact Service Connect.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/. 

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Unit information based on version 2024.04 of the Handbook