There will be an online multi-choice class test.

Note: During lecture week 5 you will be provided with a web link under assessments on your unit iLearn. This link will stay online for 48 hours. 

This is a 30 min test with 50 compulsory multi-choice questions based on lecture topics 1 to 5. You are required to read as much as you can on the topics to prepare for the test.

A final mark will be added to your iLearn Grade Book.

No extentions will be granted for this assessment task. Students who do not take the test on the exam day will be awared a zero(0) mark. 

Exceptions will be made in case of special consideration applications accepted by the unit convener. In which case 10% weighting will then be moved to your final mark.

This is an invididual task. And your assessments begins from week 1

Each week you will be provided with either an video or discussion questions to reflect upon. 

There will be a weekly blog provided in ilearn under assessments where you have to post your reflection. This blog will remain open for one week. 

Students are required to watch the videos and provide a 500 words relfection. Then visit two other students, post a reply of 150 words EACH on their reflection building a discussion. The post has to be relevent and well-written to quality for a full mark. 

Students should not exceed the word count limt as that may attract negative marks.

 Since this is a weekly task no extensions will be granted for this assessment. Students who failed to do the task on time will be awarded a zero(0) mark. 

Exceptions will be made at the discretion of the unit convener under very special, highly sensitive medical cases only. No personal/family issues will be considered.

A final mark will be awared in iLearn grade book towards the end of the semester. 

This is an individual task.  You will be provided with a web link to Country Manager Simulation Task in iLearn assessment task folder in Week 7. 

This task is about launching a toothpaste brand in either Latin America or Asia.

 A set of instructions will guide you through the process and steps in fullfillment of the task. 

This task is based on your prior knowledge on market entry, segmentation and 4Ps in an international context. 

You will be evaluated at the end of the task based on your research and best course of actions taken to establish the product presence in international markets. 

Since this is a web based individual work. No extensions will be granted for this assessment task.

This assessment involves group work of about 3 members.

Its about preparing an marketing plan to launch a fictional product in an international market. A fictional product can be selected based on what customer(s) needs you are aiming to target and satisfy. 

Your marketing plan should contain all aspects of product development, market research analysis along with future scope for your product. 

Follow the marking criteria provided in iLearn Assessment Summary link to structure your report. 

Your plan must be referenced using at least 15 scholarly journal articles that deeply reflect all aspects of the product launch. 

Any late submissions will be penalised. Late reports will result in loss of 10 marks each day it is late (Note: the loss of 10 marks begins after 4 pm on the submission day of Tuesday in Week 12). Also note that this loss of 10% per day relates to the total assignment mark (15% for report)

Note: although this project is undertaken on a group basis, students will be awarded an individual mark. These marks may differ for each group member, depending on the quality of work submitted. To that end, all groups must ensure that they clearly identified each group member's contribution in the student participant form provided under assessment summary tab on iLearn 

Marketing Plan Structure

Your plan should strictly be of 8000 words (excluding references and appendices). Any write up more than that will attract a 10% penalty.

All exhibits should be double-spaced, with 2.5 cm margins and 12 point Times New Roman font with Havard Style referencing

A typical marketing plan contains A) Executive summary; B) Clear Table of Content; C) Product Introdution; D) Conclusion section and Future Scope; and other parts of the plan as provided in the marking guide appendix 2.

IMPORTANT SUBMISSION INFORMATION

All Marketing Plans need to be electronically submitted to the plagiarism software (Turnitin) by Tuesday, 3rd June, 2014 uptill 6pm.

For you convenience Turnitin will remain open from Tuesday 29th April, 2014 to Tuesday, 3rd June, 2014. Turnitin will be set up for repeat submissions so do take advantage of this facility.

ONLY ONE GROUP MEMBER WILL SUBMIT THE REPORT TO TURNITIN. If more than one person submits the report indicating 100% plagiarism all group members will be awarded a Zero (0) mark. 

Any reports with more than 30% overwrite (plagiarisum) will receive Zero Mark

Each student will email a 'Student Participation Feedback Form' to your lecturer. This form is provided in Assessment Summary tab in iLearn. Reports will not be marked until you submit this feedback form.