There will be a 30 minutes multi-choice class test in your Tutorial time.

Note: You will need to carry your own HB pencils and erasers for the test. 

This test will have 50 compulsory multi-choice questions based on lecture topics 1 to 5. You are required to read as much as you can on the topics to prepare for the test.

A final mark will be added to your iLearn Grade Book.

No extentions will be granted for this assessment task. Students who do not take the test on the exam day will be awared a zero(0) mark. 

Exceptions will be made in case of special consideration applications accepted by the unit convener. In which case 10% weighting will then be moved to the final exam.

Part A) Weekly written case analysis (20%); Part B) Class participation (10%); Part C) Reflective task (5%)

This is an invididual task. 

You will be provided with a list of Harvard case studies on iLearn based on your weekly lecture topic.

Students are required to read the case study in advance, prepare their notes and be ready for class discussion.

Your lecturer will briefly discuss the case and allocate you two A4 size papers that will have about two to four questions relating to the case. 

You should answer the questions within the tutorial time, return the copy to the lectuer before leaving the class.

Since this is a weekly task no extensions will be granted for this assessment. Students who failed to attend the lecture discussion and tuts will be awarded a zero(0) mark. 

Exceptions will be made at the discretion of the unit convener under very special, highly sensitive medical cases only. No personal/family issues will be considered.

Note: there will be one reflective task for 5% on the guest speaker in lecture week 7. 

Part A) Written Report (15%) and Part B) Group Presentation (10%)

This assessment involves group work.

Its about preparing an marketing plan to launch a fictional product in an international market. A fictional product can be selected based on what customer(s) needs you are aiming to target and satisfy. 

Your marketing plan should contain all aspects of product development, market research analysis along with future scope for your product. 

Follow the marking criteria (appendix 2) provided in iLearn marking guide folder to structure your report. 

Your plan must be referenced using at least 15 scholarly journal articles that deeply reflect all aspects of the product launch. 

Any late submissions will be penalised. Late reports will result in loss of 10 marks each day it is late (Note: the loss of 10 marks begins after 4 pm on the submission day of Tuesday in Week 12). Also note that this loss of 10% per day relates to the total assignment mark (15% for report and 5% for PP slides)

Note: although this project is undertaken on a group basis, students will be awarded an individual mark. These marks may differ for each group member, depending on the quality of work submitted. To that end, all groups must ensure that they clearly identified each group member's contribution in the student participant form provided on iLearn 

Marketing Plan Structure

Your plan should strictly be of 8000 words (excluding references and appendices). Any write up more than that will attract a 10% penalty.

All exhibits should be double-spaced, with 2.5 cm margins and 12 point Times New Roman font with Havard Style referencing

A typical marketing plan contains A) Executive summary; B) Clear Table of Content; C) Product Introdution; D) Conclusion section and Future Scope; and other parts of the plan as provided in the marking guide appendix 2.

Your presentation ppt should have about 8 to 15 slides that provide a summary of your report. See marking guide appendix 3 in iLearn for assistance. 

IMPORTANT SUBMISSION INFORMATION

All Marketing Plans need to be submitted to post graduate reception on Level 2, E4A on Tuesday, 3rd June, 2014 by 4 pm and electronically to the plagiarism software (Turnitin) by Tuesday, 3rd June, 2014 uptill 6pm.

For you convenience Turnitin will remain open from Tuesday 29th April, 2014 to Tuesday, 3rd June, 2014. Turnitin will be set up for unlimited submissions so to take advantage of that facility.

ONLY ONE GROUP MEMBER WILL SUBMIT THE REPORT TO TURNITIN. If more than one person submits the report indicating 100% plagiarism all group members will be awarded a Zero (0) mark. 

Any reports with more than 30% overwrite (plagiarisum) will receive Zero Mark

Each student will submit a 'Student Participation Feedback Form' to your lecturer. This form is provided in appendix 1 of your iLearn marking guide folder. Reports will not be marked until you submit this feedback form. 

A two hour final exam for this unit will be held during the university exam period. Please note that questions will be based on lecture topics and information provided by the guest speaker in Week 7.

A final exam is included as an assessment task for this unit to provide assurance that:

A) the product belongs to the student and B) the student has attained the knowledge and skills tested in the exam. 

There will be four questions-three short answer questions and one compulsory question. You must answer two short answer questions, plus the compulsory question. 

You are expected to present yourself for examination at the time and place designated in the University Examination timetable. The timetable will be available in Draft form approximately eight weeks before the commencement of the examinations and in Final form approximately four weeks before the commencement of the examination. http://exams.mq.edu.au/

The only exception to not sitting an examination at the designated time is because of documented illness or unavoidable disruption. In these circumstances you may wish to consider applying for Special Consideration. The University's policy on special consideration process is available at: http://www.mq.edu.au/policy/docs/special_consideration/policy.html

If a supplementary examination is granted as a result of the special consideration process the examination will be scheduled after the conclusion of the official examination period. 

The Macquarie University examination policy details the principles and conduct of examinations at the university. The policy is available at:

http://www.mq.edu.au/policydocs/examination/policy.htm