Students will be called on during tutorials to give a presentation on a marketing related topic with several weeks topic notification.

Extensions:

As these are in-class presentations, failure to present without prior notice will result in a zero mark for that part of the presentation task. It is up to the student to arrange any variation in date with their tutor if there are circumstances where the original date allocated is not practical.

Each member of the group will be allocated a phase of the Marketing Group Project and will provide a progress report on that particular phase.

The assignment acts as a progress report of the final project to demonstrate understanding of the relevant Phase of the Group Marketing Project and as such detailed feedback will be provided by tutors.

The individual progress report is due in week 9 by midnight Thursday 16th October.via Turnitin and in your tutorial class that day.

For complete details of each phase, please see full description in ‘Final Written Report’ section that will be loaded on iLearn.

Extension/ Late Submission

Extensions will be granted only in exceptional cirsumstances with prior approval from your lecturer, Steve Erichsen. 

Late Submissions will be penalised 20% (3 marks) for each 24-hour period late.

As part of evaluating the participative process, an individual reflective journal is due for submission after the group presentation and final group report has been submitted.

The Reflective Journal is based on an evaluation of the student's personal evaluation and perception of their attributes and capabilities. This perception should draw on prior experiences, including university or other studies, paid employment or volunteer work, and from sport, hobbies and other interests. The self-assessment, being purely subjective is not graded, nor will it be shared with others in the class.

Based on that self assessment students then complete a post-activity audit of graduate capabilities and a 2,000 word reflective journal report.

• The self assessment post-activity audit will not be marked, but will act as support for findings in the final report. The final report provides analysis and reflections about the process of self-assessment that students have undertaken and analyse the evidence gathered.
• The Reflective Journal is due after week 13 by midnight Sunday 16th November via Turnitin. A hard copy will need to be submitted to BESS by Friday 14^th November 4:30pm. Complete details of the Reflective Journal are available in the course assignment guidelines.

          Late submissions will incure penalty of 20% for each 24-hour period late

 45% of Course Marks

• 15% - Oral Presentation made weeks 12-13 - Individual mark
• 30% - Final Group Written Report - Group mark

Overall Requirements:

Students are required to complete an analysis of the marketing strategy of the Client Partner focusing on a particular marketing issue related to the organisation. Blue Ocean Strategy (BOS) will be applied to the marketing issue and the framework provided by BOS used to formulate a marketing solution supported by other marketing concepts and analytical tools.

• The analysis must demonstrate (a) group understanding of the predominant marketing systems in the industry and (b) the potential to develop ‘blue-ocean’ strategies within that industry (c) application of the analysis to the selected organisation.
• Note: Students will be required to complete a confidential assessment of their own contribution as well as the contribution of other members of the group to the report and presentation. 

Final Group Marketing Report (30%)

The final Group Marketing Report is due at the end of week 12 by midnight Sunday 9th November via Turnitin. A hard copy will need to be submitted to BESS by Friday 7th November at 4:30pm.

A “Student Evaluation of Member Participation” to be submitted with the hard copy of the Final Group Marketing Report. Complete details of the Final Group Marketing Report are available in the course assignment guidelines as will be issued on iLearn.

Extensions/ Late Submission

As a group report it is unlikely that any circumstances would justify that the group would be unable to submit on time, so an extension is unlikely to be granted.

Late submissions will incure penalty of 20% (6 marks) for each 24-hour period late.

Oral Presentation: Weeks 12-13 – Worth 15.0%

The oral presentation must demonstrate (a) group understanding of the predominant marketing systems in the industry and (b) the potential to develop ‘Blue-Ocean’ strategies within that industry to solve the marketing problem of the Client Partner.

• Each student will be marked on his/her individual presentation as part of the overall Marketing Group Project presentation. An individual mark will be allocated, not a total group mark.
• A soft copy of the entire group presentation is to be emailed to the tutor before the presentation is due and a hard copy provided to the tutor on the day of the presentation.

Complete details of the Final Group Oral Presentation are available in the course assignment guidelines.

Extensions/ Late Submission

As this is a group report it is highly unlikely that any circumstances would justify an extension. Individual absence from the presentation will incure a mark of zero for this part of the assignment, unless there are exceptional individual circumstances or prior arrangement. Alternative marking or penalties will then be negotiated with the lecturer in consultation with the unit moderator.