You will write up prep-work and post-work for the first 5 cases we will discuss in lecture. Your lowest case mark will be dropped; your best four will be retained. You CANNOT trade off the dropped cases between the first 5 and last 5 case analyses--each works separately. Because being present for and taking part in the case discussions is an important part of case learning, you will need to sign in every case day and this information will be passed on to your tutor.

Prior to the case, you need to write up a brief (250 word) discussion of the following points:

• Analyse the one or two main issues or problems you see in the case
• Explain how you would remedy the above issues or problems

This will be turned in on line by 11pm the night before the case (e.g., Thursday). At the end of the case discussion, the lecturer will sum up the case and explain his motivations for using it. You then have until 11pm that night (e.g., Friday) to turn in a second piece of assessment for the case and this one will be marked. You are to include a cut and paste of the your prep-work at the first part of the document and then you have an additional 250 words to address the following issue:

• From the discussion, what did you learn about the case or marketing in general? Tie in your inital positon and use examples from the discussion to illustrate your learning.

The tutor will mark this second document by first reading the prep-work and then the post work. Approximately one third the mark will come from the prep-work, and two thrids from the post work.

Marks are applied on two dimensions: appropriateness and originality. For an unorignal case write up that largely addresses the summation of the lecturer at the end of the case, the typical range of marks will be 40 to 60 out of 100. Those answers that focus on case facts (knowledge) will get marks in the range of 40, but those that focus on higher level thinking skills like analysis or synthesis will get more marks, 55 or 60 respetively. To get marks above 60, one will have to show some originality.

The range of originality levels ranges from the lowest level, called "unoriginal", and moves slightly up to "personalised" which can gain marks around 45 for knowledge-oriented answers and up to 85 for synthesis-oriented answers. The next level up is "unusual" which gives 50 marks for knowledge-oriented answers but synthesis-oriented work has a maxmium mark of 100 marks plus an additional overall mark for the unit. The highest level, "unique", gains 55 marks for knowledge-oriented answers but 100 marks plus three additional overall unit marks for synthesis-oriented answers.

 Late assessments will be penalised 10 marks per hour.

This assessment component follow the same format as Case Analysis, first 5 cases, but applies to the last 5 cases.

Students will present the outcome of their tutorial work at the Marketing Trade Show and the topic for this session is chocolate. Each week for tutorial, students will work in small groups of four working on each of the four Ps and this work will culminate in a student exhibit for a chocolate-related product in the Marketing Trade Show, 2-6pm on Friday 6 June.

You will need to sign the role each tutorial. Peer assessment will be used to adjust marks for your contribution to the group, and your attendence at tutorials will be part of that assessment. Your exhibit will be marked both visually and through interviews of the students in the group. Therefore, your attendence at the Marketing Trade Show will be important. Periodically, students will be able to turn in their tutorial material to their tutor for comment, but marks will only be awarded via the Marketing Trade Show judging.