Your participation in the unit will be evaluated by the unit's lecturer, and the task will be composed of two parts:

(a) Class participation (10.0%):

• Will be assessed throughout the semester
• Student engagement in discussions facilitated by the lecturer
• Student contributions made to the class discussions
• Class attendance (attendance will be taken in class)
• Punctuality to attend class
• Professional conduct and behaviour
• An attendance roll will be taken in class
• It is expected that students will arrive at class on time, participate in class discussions, and not leave until the class ends.

(b) Critical self-reflection piece (5.0%):

• At the end of Week 4's class, you must submit to the unit lecturer a 1.5 - 2 page (max) self reflection summary detailing the objectives you wanted to achieve in this unit when you enrolled in it; your strategies for achieving these objectives; and how you think you are tracking to achieve these objectives.
• This must be typed, using 1.5 spacing, 12 point, Times New Roman font, with 1-inch margins on all sides.
• This reflection summary must be submitted with an official FBE title page detailing your name and student number.
• Late submission of critical reflection summaries will result in a major deduction of marks. 

The research report and presentation is comprised of two related components:

(a) A team presentation (20%); and

(b) An individual research report (25%).

(a) Team Presentation:

The team presentation is for 20 minutes, followed by 5-10 minutes of class questions.

• Student teams will conduct research on an assigned brand management topic (topics allocated during Week 2 class).
• A formal / professional presentation format is expected. 
• First team presentation is in Week 4.
• Each team member must speak for at least 3 minutes. All presentations will be presented as a group and marked as a group effort. Each student will be awarded the group presentation mark. 
• Emphasis on the presentation should be on the critical evaluation of the identified brand strategy, not mere description. 
• Scholarly work is essential for deep analysis, but professional / marketing media / journalistic coverage of the case must also be included. 

At the start of the presentation, the presenting team must hand to the unit lecturer:

• 2 page presentation summary report (with an official FBE title page),
• plus a copy of the presentation slides (each slide must include the name and student number of the student presenting it), 
• plus a formal list of references.

NB: If a team is not ready to present on the assigned date and time, zero marks will be awarded.

(b) Individual Research Report:

The report write up is an individual research report on the same topic allocated to the team (topics allocated in class in Week 2), but in relation to a specific brand (chosen by the student, but to be approved by the lecturer).

Report format:

• Official FBE title page outlining the unit code, the report title, total number of words, student number, and your name;
• Executive Summary of 2-3 paragraphs (up to one page maximum);
• Table of Contents with page numbers;
• Introduction to the report;
• Elaboration of each aspect of the report (using appropriate headings and sub-headings) This should include an introduction to the brand you will examine, a detailed description and critical analysis of its current brand strategy based on brand management theory from the unit, and a section of carefully justified recommendations of future branding strategies;
• Conclusion to the report (should be brief, providing balance to the document)
• Reference List (at least six quality, relevant references) in Harvard Author-Date style, and all scholarly works used must be appropriately acknowledged. Please list full details of books, journal articles, magazine / newspaper articles and websites in the Reference List.
• Appendices (if relevant and helpful).
• Pages should be A4, with spacing of 1.5 lines, and in 12 point, Times New Roman font. Allow margins of at least 1-inch on all four sides.
• Formal academic writing style is required and proof reading (for spelling and grammar) is essential
• Page limit is 5 pages (+/- 10%) excluding title page, table of contents, references, and any appendices.

One hard copy of the report must be submitted to the unit lecturer on the due date.

In addition, an electronic version of the report must be submitted via Turnitin by 9pm on the day of your presentation. Both submission types will be checked when marking the report. The hard copy version will be marked and returned to you.

NB: Late reports will be penalised 20% of the marks for this task for each day late.

A final examination is included as an assessment task for MKTG811.

This provides assurance that the student has attained the knowledge and skills outlined in the learning outcomes.

The exam will be:

• 2 hours (plus 10 mins reading time).
• 4 questions drawn from the unit (essay style responses).
• Closed book.
• No calculators or dictionaries are permitted.
• Held during the University Examination period at the end of semester (dates TBA)

No exemptions for Special Consideration or Supplementary Exams will be granted without a medical certificate given from a University approved hospital or medical centre.