Class participation:

• Your participation in the unit will be assessed by the unit lecturer throughout the session.
• Student participation will be assessed according to levels of:
  • Student engagement in discussions facilitated by the lecturer.
  • Student contributions made to the class discussions.​
  • Class attendance (attendance will be taken in class).
  • Punctuality to attend class.
  • Professional conduct.
• An attendance roll will be taken in class.
• Student self-evaluation performed at end of semester.
• It is expected that students will arrive on time, participate in class discussions, and not leave until the class ends.

Critical self-reflection piece:

• At the end of Week 4's class, you must submit to the unit lecturer a 3-page (max) self-reflection summary detailing (i) the objectives you wanted to achieve in this unit when you initially enrolled in it; (ii) your strategies for achieving these objectives; and (iii) how you think you are tracking to achieve these objectives.

• This must be typed, using 1.5 spacing, 12 point, Times New Roman font, with 1-inch margins on all sides.

• This reflection summary must be submitted with an official FBE cover sheet detailing your name and student number.

• No extensions will be granted. Late tasks will be accepted up to 72 hours after the submission deadline. There will be a deduction of 20% of the total available marks from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission -- 40% penalty). This penalty does not apply for cases in which an application for special consideration is made and approved.

The team research presentation is for 20 minutes, followed by 5-10 minutes of class questions.

• Student teams will conduct research on an assigned brand management topic.
• Topics allocated in the Week 2 tutorial for Week 5 presentations, and thereafter posted weekly on iLearn.
• A formal / professional presentation format is expected. 
• First team presentation is in Week 5.
• Each team member must speak for at least 3 minutes. All presentations will be presented as a group and marked as a group effort. Each student will be awarded the group presentation mark. 
• Emphasis on the presentation should be on the critical evaluation of the identified brand strategy, not mere description. 
• Scholarly work is essential for deep analysis, but professional / marketing media / journalistic coverage of the case must also be included. 

At the start of the presentation, the presenting team must hand to the unit lecturer:

• 2 page presentation summary report (with an official FBE cover sheet),
• plus a copy of the presentation slides (each slide must include the name and student number of the student presenting it), 
• plus a formal list of references.

NB: If a team is not ready to present on the assigned date and time, zero marks will be awarded.

A final examination is included as an assessment task for MKTG811.

This provides assurance that the student has attained the knowledge and skills outlined in the learning outcomes.

The exam will be:

• 2 hours (plus 10 mins reading time).
• 4 questions drawn from the unit (essay style responses).
• Closed book.
• No calculators or dictionaries are permitted.
• Held during the University Examination period at the end of semester (dates TBA)

No exemptions for Special Consideration or Supplementary Exams will be granted without a medical certificate given from an approved hospital or medical centre.