Unit convenor and teaching staff |
Unit convenor and teaching staff
Convenor, Lecturer
Cathy Campbell
Contact via catherineclairecampbell@gmail.com
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N/A
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Credit points |
Credit points
4
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Prerequisites |
Prerequisites
ISYS302 or ISYS360
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
This unit examines strategic planning processes and management and how information technology enables organisations to conduct business in radically different and more effective ways. It covers topics including competitive positioning, business information and technology, strategy development and deployment, innovation and technology as a mechanism for competitive advantage, outsourcing as a strategy, marketing, and presentation (written and oral) skills.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Assessment policy
If you cannot complete a piece of work please see the convenor before the due date.
Late assignments (without prior consent), will attract a 10% per day (24 hours) penalty. Students who anticipate that they will not be able to submit an assignment on time due to illness or other life issue, such as work commitments or family crisis, must request an extension at least 24 hours prior to the due date for the assignment and provide substantiating evidence of the reason for the delay. No extensions will be granted without these conditions being met.
Your final grade will depend on your performance in each assessment task separately. In particular:
See the policies section below for additional information.
Name | Weighting | Due |
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Participation | 25% | Weeks 3-13 |
Assignment 1 | 15% | Week 5 5/9/14 |
Assignment 2 | 20% | Week 11 31/10/14 |
Presentation | 5% | Week 12 7/11/14 |
Method Clinic | 10% | Week 13 14/11/14 |
Reflection Paper | 25% | 21/11/14 |
Due: Weeks 3-13
Weighting: 25%
This assessment component is based on a combination of attendance, participation in in-class exercises, contribution to class discussion and group work which is partially peer assessed. Participation marks are assessed and awarded individually.
You must perform satisfactorily on a week by week basis on the in-class work and case studies, this means that attendance is compulsory (between weeks 3 and 13) in order to pass this unit; this component will be partially peer assessed also. If you are unable to attend for health, work or other personal reasons, you should provide substantiating evidence to support your absence as soon as practical either before or after the absence. Students who fail to attend class between weeks 3 and 13 without substantiating evidence for the reason for their absence and / or who do not submit the assigned in-class work, will attract a penalty for that weeks absence.
Due: Week 5 5/9/14
Weighting: 15%
Create a Strategy Map for Apple. Students apply the Strategy Map technique of Kaplan and Norton to create a Strategy Map reflecting Apple Corporations Strategic Plan. The purpose of this assignment is to teach students how to create and reflect a strategic plan in an accessible document for use in an organisation as both a communication and education tool. The reason for choosing Apple Corporation is that they are a well known organisation with a lot of publicly available information from which is relatively easy to deduce a plausible Strategic Plan. In addition, Apple is a technology driven company. Their Strategic positioning is based on aggressive development and deployment of technology.
Due: Week 11 31/10/14
Weighting: 20%
Research and develop a strategy for dot com giant Amazon's next evolution of growth.
This assignment tests the students ability to understand how to develop a Strategic Plan for a Corporation that is technology driven. The students focus on the application of technology strategies to drive business growth and market positioning. Amazon's track record of success in dominating, owning, changing and controlling the publishing industry through the development of and application of customer centric strategies is unparalleled. Through studying this mega corporations history and then attempting to project forward into the future of Amazon's next move, students can combine analytical skills, strategic thinking skills and demonstrate their learning and understanding around strategic planning and technology driven competitive advantage. Students have access to two indepth case studies of Amazon's history, to provide them with a solid basis to develop their forward trajectory. Students will supplement these with their own research. Publicly available Information about Amazon is abundant and easily obtainable, making them an excellent case study for students to trial their strategic planning skills on.
Due: Week 12 7/11/14
Weighting: 5%
In week 12 students present their Amazon Strategies to the rest of the class. The Group Presentation provides students with the opportunity to practice distilling a complex topic into a short and effective presentation to their peers.
Due: Week 13 14/11/14
Weighting: 10%
The Method Clinic assessment item is optional, students can undertake this item to score additional marks. Students who wish to undertake this assessment item will get 5 marks awarded based on peer assessment and five marks based on the Lecturers assessment. This item is individually assessed.
To participate in the Method Clinic, students select from a list of techniques and concepts taught during the semester and provide a presentation to explain the application of the topic to the rest of the class. This assessment task tests students understanding of the topic as well as their ability to distil and communicate it back to their peers in a clear and concise manner in presentation format.
Due: 21/11/14
Weighting: 25%
The Reflection Paper assessment item is given in lieu of an exam and is due the week after the final class. The reflection paper asks students to answer a series of questions about the topics addressed in class each week. The paper tests students ability to demonstrate their understanding of the topics covered and convey that understanding in a succinct and appropriate fashion with practical examples of application.
Classes
Each week you should attend a three-hour seminar. For details of days, times and rooms consult the timetables webpage.
Textbook
The textbook for ITEC842 used this semester is:
Unit material
Material for the unit can be found on ilearn.
Discussion Boards and Emails
The unit makes use of the discussion board hosted within ilearn. Please post questions there, this is monitored by the staff on the unit. However if the matter is urgent email the Convenor directly as the board is not necessarily checked every day. Students are expected to check their Macquarie Email regularly for announcements. If you don't ,please have it forwarded to an address that you do check daily.
Topic List
Note: for 2014 weeks 1 and 2 will be held in the second week of semester Friday 15 August and for week 2's class only start time is 5:00pm and finish time is 9:30. From week 3 onwards normal class times will resume (6:00 - 9:00) You should have received an email about this.
Week |
Lecture Topic |
Readings |
Activities |
1 15/08 |
Introduction to Strategic Planning Introduction to the Unit, Assessment and the Case Study Method Introduction to Strategic Planning 5 forces model of Industry Analysis
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1-1 5 Competitive Forces Applegate p 128-145 |
Industry Analysis Google Case Study |
2 15/08 |
Balanced Scorecard Introducing the Balanced Scorecard Finance Perspective Customer perspective Internal business process perspective Learning and growth perspective Linking Balanced Scorecard to Strategy Strategic Alignment
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Kaplan & Norton (1996) Ch 7 & 9
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Metro Bank Case study exercise |
3 22/08 |
Strategy Maps Value creating processes Intangible assets Mobil Case Study Creating Strategy Maps as a planning tool Exercise – Creating a strategy map |
Kaplan & Norton (2004) Ch 2 & 9 Kaplan & Norton (2001) Ch 2 & 3 |
Analyse the MQ Strategic Plan and represent it as a Strategy Map |
4 29/08 |
Understanding Business Models and the Impact of IT Business models, IT's impact on strategy and/or organizational capabilities The potential of IT to create strategic opportunities Evaluation of IT as a potential source of strategic risk Analysing the three components of a business model (strategy, capabilities, and value) through a business model audit. |
Chapter’s 1 & 2 Applegate |
Strategy and Capability Audit Appendix 1 A Applegate. Apply this to Apple to produce a swot analysis similar to the one shown for Amazon. |
5
05/09 |
IT Impact on Organizations & the Case for IT IT's impact on the business model Managing information complexity and uncertainty IT's potential to enable new capabilities e.g. facilitate new and improved organizational structures and processes IT’s effects on sources of business value: costs, revenues, and assets, |
Chapter’s 3 & 4 Applegate |
Writing a Business Case for the Boeing E-Enabled Advantage Strategy
Assignment 1 Due |
6
12/09 |
Outsourcing, Innovation and New Technology: Strategy and Management
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Chapter 7 Applegate Chapters 1 & 6 Schilling |
Google Innovation Strategy Case 2-5 Strategic Outsourcing at Bharti Airtel Ltd |
7 19/09 |
Governance of IT Function part I IT Governance, role and definition; role of IT within organisation; Strategic business alignment; Performance measurement; CSFs; Good Practice
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Chapter 9 Applegate |
IT governance in a highly regulated environment. Cochlear case presented by Head of IT at Cochlear John Sutherland |
Mid Semester Break |
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8 10/10 |
Governance of IT Function part II Implementing IT governance, methods and practices; decision making processes and models; Recognising good and bad IT governance and what to do about it |
Chapter’s 4 & 6 Weill & ross |
Ross & Weill p220 Steps for reviewing IT governance ref ch6 Apply to Case 1-1 IBM |
9 17/10 |
Project Selection and Program Planning Balancing the Portfolio, Prioritisation of Projects, Managing the Pipeline Planning a Program of Initiatives |
Ch 5 & 6 Morris & Pinto
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Role play of Project selection process for an organization. |
10 24/10 |
Change Management Guest Speaker TBA |
Readings TBA |
Case/Activity TBA |
11 31/10 |
Leading Transformational Change Guest speaker TBA |
Leadership of the IT Function Chapter 10 Applegate Leadership and Strategic Change Johnson Ch14 |
Case/Activity TBA
Assignment 2 Due |
12 07/11 |
Presentations of Group work
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13 14/11 |
In-class Examination |
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Grievance Management Policy http://mq.edu.au/policy/docs/grievance_management/policy.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
For help with University computer systems and technology, visit http://informatics.mq.edu.au/help/.
When using the University's IT, you must adhere to the Acceptable Use Policy. The policy applies to all who connect to the MQ network including students.
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Our postgraduates will be capable of utilising and reflecting on prior knowledge and experience, of applying higher level critical thinking skills, and of integrating and synthesising learning and knowledge from a range of sources and environments. A characteristic of this form of thinking is the generation of new, professionally oriented knowledge through personal or group-based critique of practice and theory.
This graduate capability is supported by:
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
Our postgraduates will be able to communicate effectively and convey their views to different social, cultural, and professional audiences. They will be able to use a variety of technologically supported media to communicate with empathy using a range of written, spoken or visual formats.
This graduate capability is supported by:
Our postgraduates will be ethically aware and capable of confident transformative action in relation to their professional responsibilities and the wider community. They will have a sense of connectedness with others and country and have a sense of mutual obligation. They will be able to appreciate the impact of their professional roles for social justice and inclusion related to national and global issues
This graduate capability is supported by:
Our postgraduates will demonstrate a high standard of discernment and common sense in their professional and personal judgment. They will have the ability to make informed choices and decisions that reflect both the nature of their professional work and their personal perspectives.
This graduate capability is supported by:
Four standards, namely HD, D, CR, P summarize as many different levels of achievement. Each standard is precisely defined to help students know what kind of performance is expected to deserve a certain mark. The standards corresponding to the learning outcomes of this unit are given below:
Grade |
LO1 Strategic thinking and Planning |
LO2 Impact of IT |
LO3 Portfolio/Program Mgt |
LO4 IT Leadership |
LO5 Skills Acquisition |
HD |
Demonstrated deep knowledge and understanding of IT Strategic Planning models and methods and the ability to apply them to real world problems and situations. Demonstrated ability to link strategy to business planning with innovative thinking and to develop an IT Strategic and Business Plan and Portfolio that will support the delivery of business strategy. |
Demonstrated deep understanding of the impact of IT on industries, markets and organisations, through the design application and analysis of business models, and the development, explanation and selling of inspirational IT Business cases. |
Demonstrated deep understanding of the concepts of IT Portfolio and Program Management, including: selection, balancing and ongoing management of the portfolio. |
Demonstrated deep understanding of the application of IT Decisions rights models, and management frameworks, leadership of change and the nexus between planning and execution as enabled by outstanding leadership capability. |
Consistently demonstrated, effective leadership of the group, including planning, directing, delegating, guiding, supporting, influencing, persuading and inspiring. Consistently able to manage ones own workload, deliver on time and set a good example to the group. Consistently excellent verbal and written communication skills of a high order. Consistently demonstrated understanding of analytical models and methods and ability to apply them appropriately, creatively and intelligently, with imagination and flair. |
D |
Demonstrated knowledge and understanding of IT Strategic Planning models and methods and the ability to apply them to real world problems and situations. Demonstrated ability to perceive the link between strategy and business planning and to follow the steps to develop an IT Strategic and Business Plan and Portfolio. |
Demonstrated understanding of the impact of IT on industries, markets and organisations, through the design, application and analysis of business models, and the development of IT Business cases. |
Demonstrated understanding of the concepts of IT Portfolio and Program Management, including: selection, balancing and ongoing management of the portfolio. |
Demonstrated understanding of the application of IT Decisions rights models, and management frameworks, and the leadership of change. |
Demonstrated, effective deputy leadership of the group, including supporting the leader in planning, directing, delegating, guiding, supporting, influencing, persuading and inspiring the group. Able to manage ones own workload, deliver on time and set a good example to the group. Consistently good verbal and written communication skills of a high order. A good demonstrated understanding of analytical models and methods and ability to apply them appropriately. |
CR |
Demonstrated knowledge and understanding of some IT Strategic Planning models and methods and some ability to apply them to real world problems and situations. Ability to follow the steps to develop an IT Strategic and Business Plan and Portfolio. |
Demonstrated understanding of some of the impacts of IT on industries, markets and organisations, through the design, application and analysis of some business models. Ability to demonstrate an understanding of the steps involved in the development of IT Business cases. |
Demonstrated understanding of some of concepts of IT Portfolio and Program Management. |
Demonstrated understanding of the application of some IT Decisions rights models, and of at least one IT management framework. |
Ability to step up when offered minimal guidance and encouragement, willingness to work with a buddy to support and lead them and to take direction. Able to manage ones own workload, deliver on time and not let the group down. Verbal and written communication skills that support consistent comprehension of meaning and demonstrate understanding of material read. A demonstrated understanding of some analytical models and methods and some ability to apply them appropriately. Ability to apply some creative thinking to problems. |
P |
Demonstrated ability to develop a strategy map. Demonstrated ability to develop an IT Strategic Plan and Business Plan. Demonstrated knowledge of what is contained in an IT portfolio. |
Demonstrated understanding of the impact of IT as a basic business enabler and of the content and purpose of in IT Business Case. |
Demonstrated understanding of the definition of IT Portfolio and Program Management. |
Demonstrated understanding of the concept of IT Decision Rights. Demonstrated understanding of the basic components of at least one IT Management framework |
Willingness to attempt to demonstrate leadership skills in the group. Ability to be self directed and self responsible and reliable. Ability to write coherently in simple point form sentences and make oneself understood verbally, limited ability to apply analytical models and creative thinking skills. |
Grading
At the end of the semester, you will receive a grade that reflects your achievement in the unit
In this unit, your final grade depends on your performance in each part of the assessment (except Method Clinic which is optional). For each task, you receive a mark that combines your standard of performance regarding each learning outcome assessed by this task. Then the different component marks are added up to determine your total mark out of 90. Your grade then depends on this total mark and your overall standards of performance.
In particular, in order to pass the unit, you must
This means that you may fail the unit if you do not submit satisfactory submissions for the assignments and do not meet the participation requirements of the course.
Department of Computing expectations are that students have to perform satisfactorily in the final exam as well as in their internal work/assignments.
Obtaining a grade higher than a Pass (P) in this unit will require a student to obtain (in addition to the above):