Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Li Ji
Contact via li.ji@mq.edu.au
E7A 211
Wednesday, Thursday or by appointment
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Credit points |
Credit points
3
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Prerequisites |
Prerequisites
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
"We cannot not communicate." (Watzlawick, 1973). This unit introduces a theoretical framework for the study of international communication. It provides students with a toolbox that can be used to critically approach and analyse communication processes and the creation of meaning. The aim of this unit, and of international communication in general, is to create an awareness of the self and the other and to facilitate, analyse and improve communication processes between these entities. Tutorials focus on practical tasks and consist of the application of theory and methodology, the examination of the institutional settings of international communication through case studies, and on issues around advertising, public relations, new media, global media and development communication. Students will practise semiotic analysis, content analysis, case study, and close reading.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Due |
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1. Social Media Interview | 20% | 26 March (Week 4), 4pm |
2. Paraphrasing and Quoting | 10% | on or before 9 April (6 Week) |
3. Semiotic Analysis | 25% | 9 April (week 6), 4pm |
4. Critical Essay | 35% | 4 June (Week 12), 4pm |
5. Participation | 10% | ongoing |
Due: 26 March (Week 4), 4pm
Weighting: 20%
Read the 3 articles (readings for week 4 in your reader). Use one of the research questions about social media among young people and create 4 or 5 interview questions about this topic (use open or semi-open questions only). Interview fellow students (outside of ICOM100, a handful of people will be sufficient) and summarise your results (300w). Submit your summary online by 4pm 26 March (Week 4).
Due: on or before 9 April (6 Week)
Weighting: 10%
This assignment consists of 2 parts. Part one (identifying direct quotes and paraphrased ideas) can be completed any time after week 2 where tutorials are dedicated to paraphrasing, quoting and referencing. It should take you only 30 minutes to complete. The second part (paraphrasing ideas from an article in week 6) can be completed any time before 9 April (Week 6). Please check instructions online.
Due: 9 April (week 6), 4pm
Weighting: 25%
You will be given (print or youtube) advertisements to choose from for your written analysis. In your short essay (around 1000words), you should use the semiotic terms (eg. icon, index, symbol) that have been introduced in class to explain how the ad is constructed, how meaning is created, if the ad is effective or not. Your analysis should be precise, concise, and use semiotic theory. Using relevant references and providing a reference list are compulsory. Written analysis needs to be submitted by 4pm 9 April (Week 6)
Due: 4 June (Week 12), 4pm
Weighting: 35%
Write an essay of 1,500 - 2,000 words. You will find a choice of essay questions on iLearn by mid semester. Your essay needs to be submitted by 4pm 4 June (week 12).
Due: ongoing
Weighting: 10%
Marks are awarded for active participation in tutorials rather than for attendance.
ICOM100/S1/Day/Lecture_1/01 | Tuesday | 11:00am | 12:00pm | 1:00 | Y3A T1 Theatre |
ICOM100/S1/Day/Lecture_1/02 ilecture | Tuesday | 11:00am | 12:00pm | 1:00 | #iLecture Registration Option |
ICOM100/S1/Day/Tutorial_1/01 | Wednesday | 1:00pm | 2:00pm | 1:00 | W5C 302 Tutorial Rm |
ICOM100/S1/Day/Tutorial_1/02 | Wednesday | 12:00pm | 1:00pm | 1:00 |
W5C 234 Tutorial Rm |
ICOM100/S1/Day/Tutorial_1/03 | Tuesday | 12:00pm | 1:00pm | 1:00 |
W5C 312 Tutorial Rm |
ICOM100/S1/Day/Tutorial_1/04 | Tuesday | 2:00pm | 3:00pm | 1:00 |
W5A 204 Tutorial Rm |
ICOM100/S1/Day/Tutorial_1/05 | Tuesday | 3:00pm | 4:00pm | 1:00 |
W5A 204 Tutorial Rm |
ICOM100/S1/Day/Tutorial_1/06 | Wednesday | 9:00am | 10:00am | 1:00 |
W5C 310 Tutorial Rm |
ICOM100/S1/Day/Tutorial_1/07 | Wednesday | 10:00am | 11:00am | 1:00 |
W5A 204 Tutorial Rm |
ICOM100/S1/Day/Tutorial_1/08 | Tuesday | 12:00pm | 1:00pm | 1:00 | X5B 039 Tutorial Rm |
ICOM100/S1/Day/Tutorial_1/09 | Wednesday | 12:00pm | 1:00pm | 1:00 |
C4A 320 Tutorial Rm |
ICOM100/S1/Day/Tutorial_1/10 | Wednesday | 2:00pm | 3:00pm | 1:00 |
C4A 325 Tutorial Rm |
TECHNOLOGY USED AND REQUIRED
Online units can be assesed at iLearn: http://ilearn.mq.edu.au
iLearn is the main platform for material sharing, communication and assignment submission.
PC and Internet access are required. Basic computer skills (e.g., internet browsing) and skills in word processing are also a requirement. Please consult teaching staff for any further, more specific requirements.
REQUIRED AND RECOMMENDED TEXTS AND/OR MATERIALS
Unit readings available for purchase at Co-op Book store.
More reading materials will be uploaded on iLearn
WHAT HAS CHANGED?
This unit has been revised and reorganised. Though the main content is still the same, the new order of topics and updated reading make previous course readers unsuitable, they cannot be used to accommany this class. Some assesment tasks have been adjusted.
Week1 |
Introduction In this lecture we will look at the course outline and make final adjustments according to students' input.No tutorials in week one |
Week 2 |
Toolbox 1: What is communication? In this session we will concentrate on communication models. Tutorial: Paraphrasing workshop – how to summarise a message and integrate it into your own text. You may complete the paraphrasing assignment from today onwards. |
Week 3 |
Toolbox 2: The creation of meaning We continue examining communication processes and focus on the creation of meaning. Tutorial: Semiotic interpretation of a poster |
Week 4 |
Mediated Communication: Social Media This week is dedicated to the analysis of social media usage. International contexts add another dimension to mediated communication. Tutorial: Facebook, Anonymity, and the Crisis of the Multiple Self |
Week 5 |
International advertising campaigns and PR Tutorial: Case study: United Colors of Benetton |
Week 6 |
Advertising AIDS This week we will explore the state/marketing interface by analysing International Communication about AIDS. Tutorial: Global communication about AIDS |
Week 7 |
Global Media Flows This week is dedicated to international media flows and contra-flows of visual media. Tutorial: Case study: Heterogeneous global audiences. We will look at communication as mainstream commercial commodity vs alternative, anti-globalisation communication strategies. |
Week 8 |
Non-verbal communication in international settings Tutorial: Cultural differences in non-verbal communication experimenting with signs. |
Week 9 |
Global media and public sphere This session will introduce Habermas' concept of the public sphere and lead to a discussion about space for public sphere within the new media Tutorial: Accessibility and usage – unlimited communication online? |
Week 10 |
The notion of the nation state vs multicultural societies Tutorial: Everyday communication in international cities |
Week11 |
International communication and language Different languages can be one of the biggest obstacles in International communication. We will look at the role of English as lingua franca and explore how useful the ability to speak a foreign language is in international environments such as business, education, and politics. Tutorial: The circles of language (group exercise) |
Week 12 |
International Negotiation This lecture is about the purposes of effective International Communication Tutorial: Case study on international business negotiation |
Week 13 |
Unit Review |
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