Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
David Gray
Contact via david.gray@mq.edu.au
Brenton Price
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Credit points |
Credit points
4
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Prerequisites |
Prerequisites
BUS651 or MKTG696 or admission to the MLabQAMgt or admission to MActPrac or MCom or MEc or MIntBus prior to 2011 or admission to MLabQAMgt or MIntRelMIntTrdeComLaw or MIntTrdeComLaw or PGDipIntTrdeComLaw or PGCertIntTrdeComLaw or MBiotech
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
There are no co-badged unit
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Unit description |
Unit description
The purpose of this unit is to provide students with an understanding of the process that an entrepreneur employs to develop an idea into an opportunity and then into a thriving, valuable business. We will see how the application of sound principles of business strategy underpins the entrepreneurial process and is critical in achieving a successful outcome. Successful completion of this unit will provide students with knowledge and tools that will support them in their own entrepreneurial endeavours or equip them to contribute as part of an entrepreneurial team. The learning outcomes of this unit focus on applying the entrepreneurial process model to analyse entrepreneurs' venture creation; understanding and practising idea generation and screening including opportunity analysis of trends, feasibility and competitive analysis; understanding the process of how to write up a feasibility analysis and business plan to launch the new venture successfully; and finally understanding the basics of entrepreneurial finance including the raising funds, financing for growth, financial evaluation of opportunities, and acquisition financing.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Due |
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A2: Case Studies | 30% | as per schedule |
A1: Business Plan | 30% | see schedule |
A3: Final Exam | 40% | as per exam timetable |
Due: as per schedule
Weighting: 30%
Each student to individually complete three (3) case studies during the semester. Each case study is worth a maximum of 10%
Case 1 due - 7 April
Case 2 due - 28 April
Case 3 due - 12 May
All cases to be submitted to Turnitin online by 11:59pm on the due date
As per the assessment guidelines on iLearn website
Late submissions will be penalised 10% for every day overdue
Due: see schedule
Weighting: 30%
There are three components to the Group project as follows:
Preliminary Feasibility Report A1 (6-10 pages) (5%)
Final Feasibility Group Report A1 (25-30 pages) due in Week 10
Group presentation between Weeks 11 and 13
No extensions will be granted unless supported by a medical certificate
Late submissions will incur a penalty of 10% of the assessment mark for each day that the
assessment item is late.
Due: as per exam timetable
Weighting: 40%
The final exam will consist of:.
Duration 2 hours
Prescribed text: Norman Scarborough
Title Essentials of Entrepreneurship and Small Business Management , Global Edition; ISBN 9780273787129; Published 09/01/2013
Published by Pearson Higher Ed USA, Pages 720, Format Paperback
This text is available for purchase at the Macquarie University Co-Op Bookshop. Additional readings and other materials, including PowerPoint slides for each lecture, will be placed on the unit webpage.
Unit web page
The web page for this unit can be found at: http://ilearn.mq.edu.au
Teaching and Learning Strategy
Taking student feedback from the last semester we have introduced the case study assessment component into the course focusing more on performance outcomes of the entrepreneurial process.
Weekly Schedule
Please note that Units is a summary of the overall requirements for BUS827. The unit outline and Assessment Guide will be available on iLearn and must be read in conjunction in this Unit Guide
Week |
Date |
Lecture Topic |
Tutorial / Assessment |
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1 |
3 March |
Introduction to Entrepreneurship- Ch 1-2 |
Unit Overview Team Formation - Intro. Feasibility Analysis Template |
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2 |
10 March |
Profitability and Financial Management · Productivity Measures · Balanced Scorecard · Financial Management Kerin & Peterson Ch. 2 Scarborough Ch 11 & 12 |
Kerin & Peterson Ch. 2 Exercises: 1, 7 and 8
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3 |
17 March |
Business models and Feasibility Analysis Scarborough Ch 3 |
Practice Case 1 Dr Pepper Snapple Group, Inc: Energy Beverages- Kerin & Peterson page 105
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4 |
24 March |
Writing a Business Plan Scarborough Ch 4 |
Group Assessment (A1) Feasibility Report (6-10 pages) Due Friday 28 March before 11.59pm via Turnitin - (5%)
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5 |
31 March |
Unique Marketing Issues – Scarborough Ch8, |
Practice Case 2 Mary Kay India: The Hair Care Product Line Opportunity- Kerin & Peterson page 163 |
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6 |
7 April |
Pricing Scarborough Ch 10 |
Assessment (A2)- Case 1 – Due 7 April by 11.59pm via Turnitin Astor Lodge & Suites, Inc (10%) – Kerin & Peterson page 338 |
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Mid Semester Break 12-27 April
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7 |
28 April |
Legal Foundation and Building a New-Venture Team – Scarborough Ch 5 & Ch 16 |
Assessment (A2)- Case 2 – Due : 28 April by 11.59pm via Turnitin Sonance at a turning point (10%) – Kerin & Peterson page 577 |
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8 |
5 May |
Modes of entry into business Franchising Scarborough Ch 6 Buying an Existing business Scarborough Ch 7 |
Australian Case Study – Flipsters http://www.youtube.com/watch?v=k--RomhROyQ&feature=related |
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9 |
12 May |
Getting Funding or Financing – Scarborough Ch 13 |
Assessment (A2)- Case 3 – Due : 12 May by 11.59pm via Turnitin Nundies (10%) – Kerin & Peterson page 593
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10 |
19 May |
The Importance of Intellectual Property |
A1 (Group) Full Feasibility Analysis/Business Plan Report Due Friday 23 May before 11.59pm (15%) |
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11 |
26 May |
Preparing For and Evaluating the Challenges of Growth and Strategies for Firm Growth |
A1 Group Presentations Start (10%) Wk11 – 13 |
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12 |
2 June |
A1 Group Oral Presentations cont. (10%) Wk11 – 13 |
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13 |
9 June |
Course Revision and Exam Prep |
A1 Group Oral Presentations cont. (10%) Wk11 – 13 |
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Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Grievance Management Policy http://mq.edu.au/policy/docs/grievance_management/policy.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
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This unit uses jornal articles research from external sources and Macquarie University researchers as listed in the references lists on iLearn.