Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Moderator
Sabine Krajewski
Lecturer in Charge
Ming Ming Diao
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Credit points |
Credit points
3
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Prerequisites |
Prerequisites
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
"We cannot not communicate." (Watzlawick, 1973). This unit introduces a theoretical framework for the study of international communication. It provides students with a toolbox that can be used to critically approach and analyse communication processes and the creation of meaning. The aim of this unit, and of international communication in general, is to create an awareness of the self and the other and to facilitate, analyse and improve communication processes between these entities. Tutorials focus on practical tasks and consist of the application of theory and methodology, the examination of the institutional settings of international communication through case studies, and on issues around advertising, public relations, new media, global media and development communication. Students will practise semiotic analysis, content analysis, case study, and close reading.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Due |
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1. Participation | 10% | ongoing |
2. Social Media Interview | 20% | 5pm, Thursday 14th August |
3. Paraphrasing and Quoting | 10% | 5pm, Tuesday, 26th August |
4. Semiotic Analysis | 25% | 5pm, Tuesday, 2 September |
5. Critical Essay | 35% | 5pm, Thursday, 9th October |
Due: ongoing
Weighting: 10%
Marks are awarded for active participation in tutorials, and attendance in lectures and tutorials
Due: 5pm, Thursday 14th August
Weighting: 20%
Read the 3 articles (readings for week 4 in your reader). Use one of the research questions about social media among young people and create 4 or 5 interview questions about this topic (use opened or semi-opened questions only). Interview fellow students (outside of ICOM100, a handful of people will be sufficient) and summarise your results (300w). Written summary needs to be submitted online by 5pm, Thursday 14th August 2014.
Due: 5pm, Tuesday, 26th August
Weighting: 10%
This assignment consists of 2 parts. Part one (identifying direct quotes and paraphrased ideas) can be completed any time after week 2 where tutorials are dedicated to paraphrasing, quoting and referencing. It should take you only 30 minutes to complete. The second part (paraphrasing ideas from an article in week 6) can be completed any time before 9th April. This assignment consisted 2 parts should be submitted online by 5pm, Tuesday, 26th August.
Due: 5pm, Tuesday, 2 September
Weighting: 25%
Choose one of the advertisments provided and analyse how it is constructed and how meaning is created. Analyse if the advert "works" internationally or not, and give reasons for your evaluation. Using relevant references and providing a reference list are compulsory (around 1,000 words). Due by 5pm, Tuesday, 2nd September 2014.
Due: 5pm, Thursday, 9th October
Weighting: 35%
Make sure to look at the essay writing guidelines on iLearn. You will have a choice of 3 topics to write an essay of 1,500 - 2,000w. When you do your research to answer the essay question of your choice, make sure to go beyond the reader in looking for material, such as books and academic journal articles. Use in text citations and attach a list of references. At least four peer-reviewed journal articles are required. Due by 5pm, Thursday, 9th October 2014.
There are three timetabled contact hours each week. Students are also expected to complete readings from the ICOM 100 reader each week. These are extensive. Students whose English is well developed should schedule approximately three hours for this task. In addition students are expected to follow current developments relevant to Introduction to International Communication and gather additional materials, allow another hour per week for reading quality newspapers and watching broadcasts. Total workload therefore is 9 hours per week including lectures and tutorials. Students whose English language skills are still developing should allocate additional time.
The expected student workload per week for this unit comprises of:
Lectures: 2 hours (6pm-8pm on Thursdays)
Tutorial: 1 hour (8pm-9pm on Thursdays)
Reading: 3 hours
Assignments 3 hours averaged across the semester
Total: 9 hours
Week/Friday of the Week |
Lecture |
Tutorial |
Due date |
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Week 1
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17 July
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Introduction In this lecture we will look at the course outline and make final adjustments according to students' input. |
Tutor and student introductions, course guide, assessment and orientation. Paraphrasing workshop – how to summarise a message and integrate it into your own text. You may complete the paraphrasing assignment from today onwards.
Group allocation and iLearn training
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Week 2
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24 July
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Toolbox 1: What is communication? In this session we will concentrate on communication models. |
Communication models; international communication flows |
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Week 3
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31 July
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Toolbox 2: The creation of meaning We continue examining communication processes and focus on the creation of meaning. |
Semiotic interpretation of A poster |
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Week 4
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7 August |
Mediated Communication: Social Media This week is dedicated to the analysis of social media usage. International contexts add another dimension to mediated communication. |
Facebook, Anonymity, and the Crisis of the Multiple Self |
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Week 5
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14 August
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International advertising campaigns and PR |
Case study: United Colors of Benetton |
Summary of Social Media Interview due: 5pm, Thursday, 14th August |
Week 6
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21 August
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Advertising AIDS This week we will explore the state/marketing interface by analysisng international communication about AIDS. |
Global communication about AIDS |
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Week 7
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28 August
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Global Media Flows This week is dedicated to international media flows and contra-flows of visual media. |
Case study: Heterogeneous global audiences. We will look at communication as mainstream commercial commodity vs alternative, anti globalisation communication strategies. |
Paraphrasing and quoting due: 5pm, Tuesday, 26th August
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Week 8
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4 September
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Non-verbal communication in international settings |
Cultural differences in non-verbal communication Experimenting with signs. |
Semiotic analysis due: 5pm, Tuesday, 2nd September
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Week 9
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11 September
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Global media and public sphere This session will introduce Habermas' concept of the public sphere and lead to a discussion about space for public sphere within the new media |
Accessibility and usage - unlimited communication online? |
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Week 10
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18 September
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The notion of the nation state vs multicultural societies |
Everyday communication in international cities
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Week 11
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25 September
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International communication and language Different languages can be one of the biggest obstacles in international communication. We will look at the role of English as lingua franca and explore how useful the ability to speak a foreign language is in international environments such as business, education, and politics.
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The circles of language (group exercise) |
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Week 12
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2 October
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International Negotiation This lecture is about the purposes of effective international communication |
Case study on international business negotiation
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Week 13
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9 October |
Unit Review |
Unit Review |
1,500 -2,000w. essay due: 5pm, Thursday, 9th October |
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Assessment Policy http://mq.edu.au/policy/docs/assessment/policy.html
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