Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Gareth Jude
Email for appointment
Moderator
David Gray
Building E4A , Room 628 North Ryde Campus
by appointment only – please email to confirm
|
---|---|
Credit points |
Credit points
4
|
Prerequisites |
Prerequisites
BUS651 or MKTG696 or admission to the MLabQAMgt or admission to MActPrac or MCom or MEc or MIntBus prior to 2011 or admission to MLabQAMgt or MIntRelMIntTrdeComLaw or MIntTrdeComLaw or PGDipIntTrdeComLaw or PGCertIntTrdeComLaw or MBiotech
|
Corequisites |
Corequisites
|
Co-badged status |
Co-badged status
|
Unit description |
Unit description
The purpose of this unit is to provide students with an understanding of the process that an entrepreneur employs to develop an idea into an opportunity and then into a thriving, valuable business. We will see how the application of sound principles of business strategy underpins the entrepreneurial process and is critical in achieving a successful outcome. Successful completion of this unit will provide students with knowledge and tools that will support them in their own entrepreneurial endeavours or equip them to contribute as part of an entrepreneurial team. The learning outcomes of this unit focus on applying the entrepreneurial process model to analyse entrepreneurs' venture creation; understanding and practising idea generation and screening including opportunity analysis of trends, feasibility and competitive analysis; understanding the process of how to write up a feasibility analysis and business plan to launch the new venture successfully; and finally understanding the basics of entrepreneurial finance including the raising funds, financing for growth, financial evaluation of opportunities, and acquisition financing.
|
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Due |
---|---|---|
A3: Final Exam | 40% | as per schedule |
A1: Business Plan Report | 30% | see schedule |
A2: Case Study | 30% | 15/09/2014 |
Due: as per schedule
Weighting: 40%
The final exam will consist of:.
3x from 5 Short answer questions
One case study
Due: see schedule
Weighting: 30%
There are three components to the Group project as follows:
No extensions will be granted unless supported by a medical certificate
No extensions will be granted. Late tasks will be accepted up to 72* hours after the submission deadline. There will be a deduction of 20%* of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 40% penalty). This penalty does not apply for cases in which an application for special consideration is made and approved.
Due: 15/09/2014
Weighting: 30%
Each student to individually complete one (1) case study during the semester. The case study is worth a maximum of 30%.
Due 15 September by 11.59pm via Turnitin
The case is Astor Lodge & Suites, Inc (30%) – Kerin & Peterson page 338
Criteria
As per the assessment guidelines on iLearn website
Penalty
No extensions will be granted. Late tasks will be accepted up to 72* hours after the submission deadline. There will be a deduction of 20%* of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 40% penalty). This penalty does not apply for cases in which an application for special consideration is made and approved.
No extensions will be granted unless supported by a medical certificate
REQUIRED AND RECOMMENDED TEXTS AND/OR MATERIALS
Title Essentials of Entrepreneurship and Small Business Management , Global Edition; ISBN 9780273787129; Published 09/01/2013 Published by Pearson Higher Ed USA, Pages 720, Format Paperback
This text is available for purchase at the Macquarie University Co-Op Bookshop. Additional readings and other materials, including PowerPoint slides for each lecture, will be placed on the unit webpage. Recommended supplementary texts:
Essentials of Entrepreneurship and Small Business Management Global Edition PDF eText (7e) By Scarborough, Published 09/01/2013, ISBN 9780273787433
2. Kim, W. and Mauborgne, R. 2005, Blue Ocean Strategy, McGraw Hill
Unit webpage
The web page for this unit can be found at:http://ilearn.mq.edu.au
Teaching and Learning Strategy
A link to the Timetables portal: http://timetables.mq.edu.au
In order to pass this Course, students must attain an overall composite pass mark of at least 50%.
Taking student feedback from the last semester we have modified the case study assessment component into the course by reducing the number of cases required for assessment focusing more on performance outcomes of the entrepreneurial process.
Weekly Schedule
Week |
Date |
Lecture Topic |
Tutorial / Assessment |
||
1 |
7 August |
Introduction to Entrepreneurship Scarborough - Ch 1-2 |
Unit Overview Team Formation - Intro. Feasibility Analysis Template |
||
2 |
14 August |
Profitability and Financial Management
Kerin & Peterson Ch. 2 Scarborough Ch 11 & 12 |
Kerin & Peterson Ch. 2 Exercises: 1, 7 and 8
|
||
3 |
21 August |
Business models and Feasibility Analysis Scarborough Ch 3 |
Practice Case 1 Dr Pepper Snapple Group, Inc: Energy Beverages- Kerin & Peterson page 105
|
||
4 |
28 August |
Writing a Business Plan Scarborough Ch 4 |
Group Feedback session to discuss draft feasibility report
|
||
5 |
4 September |
Unique Marketing Issues – Scarborough Ch8, |
Group Assessment (A1) Feasibility Report (6-10 pages) Due Friday 5 September before 11.59pm via Turnitin - (5%)
|
||
6 |
11 September |
Pricing Scarborough Ch 10 |
Practice Case 2 Nundies – Kerin & Peterson page 593
|
||
7 |
18 September |
Legal Foundation and Building a New-Venture Team – Scarborough Ch 5 & Ch 16 |
Assessment (A2)- Case – Due 15 September by 11.59pm via Turnitin Astor Lodge & Suites, Inc (30%) – Kerin & Peterson page 338 |
||
MID SEMESTER BREAK 20 September - 6 October 2014 |
|||||
8 |
9 October |
Modes of entry into business Franchising Scarborough Ch 6 Buying an Existing business Scarborough Ch 7 |
Potential Guest Speaker Workshop session with each group re Business Plan Progress – Situation Analysis and Business Model |
||
9 |
16 October |
Getting Funding or Financing – Scarborough Ch 13 |
Potential Guest Speaker Workshop session with each group re Business Plan Progress – Marketing Strategies and Forecasts |
||
10 |
23 October |
The Importance of Intellectual Property |
A1 (Group) Full Feasibility Analysis/Business Plan Report Due Friday 24 October before 11.59pm (15%) |
||
11 |
30 October |
Preparing For and Evaluating the Challenges of Growth and Strategies for Firm Growth |
A1 Group Presentations Start (10%) Wk11 |
||
12 |
6 November |
Revision |
|||
13 |
13 November |
Course Revision and Exam Prep |
A1 Group Oral Presentations cont. (10%) Wk11 – 13 |
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Grievance Management Policy http://mq.edu.au/policy/docs/grievance_management/policy.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
TO PASS THIS UNIT : ASSESSMENTS: In order to pass this course students must attempt ALL assessment tasks and achieve at least a 50% mark overall.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
For help with University computer systems and technology, visit http://informatics.mq.edu.au/help/.
When using the University's IT, you must adhere to the Acceptable Use Policy. The policy applies to all who connect to the MQ network including students.
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
Our postgraduates will be able to communicate effectively and convey their views to different social, cultural, and professional audiences. They will be able to use a variety of technologically supported media to communicate with empathy using a range of written, spoken or visual formats.
This graduate capability is supported by:
Australian Government Initiative http://www.business.gov.au/Pages/default.aspxbusiness.gov.au offers you simple and convenient access to all the government information, forms and services you need. It's a whole-of-government service providing essential information on planning, starting and growing your business.
Australian Industry InnovationXchange Network http://innovationxchange.com.au
A collaborative website that seeks to address the important issues of innovation. It is an initiative of the Australian Industry Group.
Business Entry Point http://www.business.gov.au
A Commonwealth government initiative that makes it easy to search and deal with all levels of government including 50 Commonwealth government agencies, 100 state agencies and 125 industry associations.
All Business Network http://www.all-biz.com
An in-depth source of information for people who are already in business and for those just starting out. Navigation is easy and many links are included. Good bibliography of print publications.
AVCAL http://avcal.com.au
Australian Venture Capital Association Limited
Baker Library, Harvard Business School http://www.library.hbs.edu
The Baker Library Web site contains a wealth of information about publications on a wide range of business topics. The Bibliographies and Guides section contains an extensive, annotated bibliography of books, serial publications, and Web sites on small business and high growth companies. Other annotated bibliographies help users find company, industry, and financial services information sources.
Bread TV http://wwwbreadtv.com.au
Bread TV is an Australian lifestyle TV show showcasing small business using real life case studies about the trials and tribulations of running a small business. The website provides deeper content around the stories and features practical, hands-on business advice.
Business Owners Toolkit. Riverwood, IL: CCH, Inc. http://www.toolkit.cch.com
Features advice from the SOHO Guidebook, as well as a collection of business forms and selected current news of interest to small business owners. They also have a fee based premium service that allows you to search proprietary databases.
Business Resource Center http://www.morebusiness
A very thorough site that offers tips for getting started, advice, a free newsletter, weekly business tips, marketing tips, management center, financing guide, legal clinic, profitability tips, information about upcoming trade shows, tax talk, and other business links.
Business Week Enterprise. New York: Business Week. http://www.businessweek.com/smallbiz
Features news, article archives, and resources for finance, technology, market research, staff and benefits, travel, and more. Some features are unique to Business Week, with others the partner with other information providers such as the Business Owners Toolkit, DRI/McGraw Hill, and Standard & Poors.
Career LeaderTM http://www.careerdiscovery.com/hbsp
Career LeaderTM is a fully integrated approach to business career self-assessment developed by Dr. James Waldroop and Timothy Butler, Directors of MBA Career Development Programs at Harvard Business School.
CEOExpress http://www.ceoexpress.com
Based on the principle that 80% of the useful information on the Internet comes from a small percentage of the Web sites, CEOExpress was designed to provide links to the best
business sites for targeted business applications and research. Not just for entrepreneurs, this site contains the bookmarks for the best business information sites. Updated daily.
Edward Lowe Foundation/Small Biz Net http://www.lowe.org
Sponsored by the Edward Lowe Foundation, this Web site offers features such as current small business news, seminars, current events, digital library, Edge Online, and the small
biznet exchange. Includes links to government & private sites.
Entre World. Kansas City, MO: Ewing Marion Kauffman Foundation Center For Entrepreneurial Leadership Inc. http://www.entreworld.org
This Web site gives advice on starting and running your business; includes service directories and useful links for small businesses.
Enterprize Competition http://www.enterprize.uq.edu.au/index.html
University of Queensland Business School's Enterprize Competition is open to all entrepreneurs with a business idea that is ready to launch. Enterprize provides seed capital to promising start-up companies and gives participants the opportunity to have their business plan reviewed by potential investors. Fostering networking with venture capitalists and business angels, it could be the perfect launch-pad for your new venture.
FinanceHub http://www.financehub.com
Finance Hub offers many options for seekers of venture capital and investors. Includes information on venture capital companies, law advice, banking information, and articles on how to obtain venture capital. Entrepreneurs can list their companies for free in the Finance Hub database.
The Foundation for Enterprise Development http://www.fed.org
The Foundation for Enterprise Development is a non-profit organization that provides equity compensation and employee ownership strategies to thousands of entrepreneurs and key executives worldwide. The site has an array of useful links and tools of interest to anyone interested in starting their own business.
Garage.com http://www.garage.com
It provides assistance and advice to entrepreneurs to help them obtain seed level financing. Identifies and pre-screens high quality investment opportunities matched to investors'
identified interests.
MIT Enterprise Forum http://www.mit-forum-cambridge.org
Over the past twenty years, the MIT Enterprise Forum of Cambridge has assisted approximately 1,000 companies in a variety of ways — helping them to make their business plans more attractive to financial resources, build management teams, focus on specific markets, develop strategic alliances, and providing education programs.
Bplans.com http://www.bplans.com
Palo Alto Software publishes the market leading business plan software, and also has an excellent free information site at Bplans.com — you can find out about the software behind it all here.
Quicken: Small Business. Intuit, Inc.
http://www.quicken.com/small_business
Includes news and trends, advice, chat rooms, and questions and answers. Lets you customize the site with industry news.
The Small Business Advisor http://www.isquare.com
Site includes articles of interest to small business. Topics include: operations, marketing, selling, legal issues, and customers. Site also has books for sale, daily marketing tips,
tax hints, a glossary, and a list of small business associations.
Entrepreneur.Com http://entrepreneur.com
This website contains more than 30,000 pages of small business content with 33 industry experts who will answer user questions and conduct hosted chats on a wide variety of
topics. The site also includes 11 databases to help users to locate anything from banks to business opportunities, and services such as a barter network, business financing, lawyers, personnel, and Web developers.
Small Business Administration. Washington, DC: U.S. Small Business Administration. http://www.sbaonline.sba.gov
The Small Business Administration's home page provides information on starting, financing, and expanding a business, and includes an extensive list of great business hot-links and a library of business shareware.
Small Business Centre http://smallbusiness.ninemsn.com.au
From the Channel Nine stable of webpages that run complementary to current television shows, the Small Business Centre offers practical advice, tools and services for small
business operators.
Smallbusiness.gov.au http://www.smallbusiness.gov.au
A useful online directory of small business information provided by various Australian government departments and agencies
LIST OF USEFUL WEB SITES IN ENTREPRENEURSHIP
Periodical |
Web Site Address
|
Entrepreneur |
www.entrepreneur.com |
Fast Company |
www.fastcompany.com |
Fortune Small Business |
http://money.cnn.com/smallbusiness/ |
Home Business Magazine |
www.homebusinessmag.com/ |
Inc. |
www.inc.com |
Industry Week |
www.industryweek.com/ |
Minority Business Entrepreneur |
www.mbemag.com |
MIT Technology Review |
www.technologyreview.com |
San Jose Mercury News |
www.mercurynews.com/ |
Small Business Opportunities |
www.sbomag.com |
The Wall Street Journal |
www.wsj.com |
Wired |
www.wired.com |
Entrepreneurship-Focused Web Sites (general information)
Web Site |
Web Site Address
|
All Business |
www.allbusiness.com |
BizStats.com |
www.bizstats.com |
BusinessFinance.com |
www.businessfinance.com |
Business Owner’s Toolkit |
www.toolkit.cch.com |
Business Resource Center |
www.morebusiness.com |
Businessweek Small Business |
www.businessweek.com/smallbiz |
Center for Women’s Business Research |
www.womensbusinessresearch.org |
Edward Lowe Peerspectives |
www.peerspectives.org |
EntreWorld |
www.entrepreneurship.org/ |
Entrepreneurship Education on the Web |
http://eweb.slu.edu |
Global Entrepreneurship Monitor |
www.gemconsortium.org |
Harvard Business School Entrepreneurs |
www.hbs.edu/entrepreneurs |
Idea Café |
www.businessownersideacafe.com |
Making It! |
www.makingittv.com |
National Federation of Independent Businesses |
www.nfib.com |
Red Herring |
www.redherring.com |
SEC Filings |
www.sec.gov/edgar.shtml |
Small Business Advisor |
www.isquare.com |
Small Business Resources |
www.smallbusinessresources.com |
Small Business Trends |
www.smallbiztrends.com |
Startupping |
www.startupping.com |
STVP Educators Corner (Stanford) |
http://edcorner.stanford.edu |
The Wall Street Journal Small Business |
www.startupjournal.com |
U.S. Small Business Administration |
www.sba.gov |
Yahoo! Industry Center |
http://biz.yahoo.com/ic/index.html |
Entrepreneurship-Focused Web Sites (specific information)
Web Site
|
Web Site Address |
Angel Investor News |
www.angel-investor-news.com |
BizPlanIt |
www.bizplanit.com |
BizStats |
www.bizstats.com |
Board Member |
www.boardmember.com |
BPlans |
www.bplans.com |
Business Plan Help Center |
www.growthink.com/helpcenter.html |
BusinessFinance.com |
www.businessfinance.com |
Center for Business Planning |
www.businessplans.org |
Center for Rural Entrepreneurship |
http://www.energizingentrepreneurs.org/ |
Collegiate Entrepreneurs Organization |
www.c-e-o.org |
E2 Environmental Entrepreneurship |
www.e2.org |
Coolbusinessideas |
www.coolbusinessideas.com |
Evan Carmichael |
www.evancarmichael.com |
Fambiz.com (family business) |
www.fambiz.com |
FindLaw |
http://biz.findlaw.com |
Franchise.com |
www.franchise.com |
Franchise Direct |
www.franchisedirect.com |
Franchise Opportunities |
http://www.franchiseopportunities.com/ |
Garage Technology Ventures |
www.garage.com |
InternetNews.com |
www.internetnews.com/bus-news |
Marketwatch From Dow Jones |
www.marketwatch.com |
MegaLaw |
www.megalaw.com |
Money Tree Report |
www.pwcmoneytree.com |
NASDAQ |
www.nasdaq.com |
National Business Incubation Association |
www.nbia.org |
National Collegiate Inventors & Innovators Alliance |
www.nciia.org |
National Inventor Fraud Center |
www.inventorfraud.com |
National Venture Capital Association |
www.nvca.org |
SEC Edgar Database |
www.sec.gov/edgar.shtml |
Service Corps of Retired Executives |
www.score.org |
Startup Review |
www.startup-review.com |
The Capital Connection |
|
The Center for Venture Research |
www.unh.edu/cvr/ |
Tradepub |
http://internet.tradepub.com |
U.S. Patent and Trademark Office |
www.uspto.gov/ |
Valuation Resources |
|
Venture Capital Journal |
www.vcjnews.com/ |
Venture Reporter |
http://venturereporter.net/ |
Yahoo! Finance |
http://finance.yahoo.com |
Blog |
Web Site Address |
A VC—Musings of a VC in NYC |
http://avc.blogs.com |
Be Excellent |
http://www.sixdisciplines.com/_blog/The_Six_Disciplines_Blog |
Bnoopy—An Entrepreneurship Blog |
http://bnoopy.typepad.com |
Brian Watkins the Extreme Entrepreneur |
entrepreneurship |
Business Opportunity Blog |
www.businessopportunity.com |
Business Opportunities Weblog |
www.business-opportunities.biz |
Canadian Entrepreneur |
http://canentrepreneur.blogspot.com/ |
Duct Tape Marketing Blog |
http://www.ducttapemarketing.com |
Entrepreneur Magazine |
www.entrepreneur.com/blog |
Entrepreneurs-Journey |
www.entrepreneurs-journey.com |
Guy Kawasaki’s Blog |
http://blog.guykawasaki.com/ |
Innovation.Net Weblog |
http://venture2.typepad.com/innovationnet |
John Battelle’s Searchblog |
http://battellemedia.com |
Paul Allen |
www.paulallen.net |
Redeye VC |
http://redeye.firstround.com |
Seth Godin Blog |
www.sethgodin.com/sg/ |
Social Entrepreneurship Blog |
www.socialroi.com |
Start-Up Guide |
http://startupguide.typepad.com |
VentureBeat |
www.venturebeat.com |
VentureBlog—A Random Walk Down Sand Hill Road |
www.ventureblog.com |
WayTooEarly |
http://waytooearly.firstround.com |
YoungEntrepreneur |
www.youngentrepreneur.com/blog |
Podcast |
Web Site Address |
Businessweek—Behind This Week’s Cover Story |
www.businessweek.com/mediacenter/podcasts/cover_stories/current.html |
Got Invention Radio Podcast |
www.gotinvention.com/ |
HBR Idea Cast |
http://blogs.hbr.org/ideacast/ |
Mixergy |
www.mixergy.com |
PRI: Social Entrepreneurship |
http://www.publicbroadcasting.net/pri/.jukebox?action=viewPodcast&podcastId=14484 |
Stanford Entrepreneurial Thought Leaders |
http://ecorner.stanford.edu/podcasts.html |
This Week in Startups |
http://thisweekinstartups.com/ |
This Week in Venture Capital |
http://thisweekin.com/thisweekin-venture-capital/ |
Journal |
Web Site Address
|
Entrepreneurship & Regional Development
|
http://www.tandf.co.uk/journals/titles/08985626.asp
|
Entrepreneurship Theory & Practice |
www.blackwellpublishing.com/journal.asp?ref=1042-2587
|
Frontiers of Entrepreneurship Research |
www.babson.edu/entrep/fer/
|
Journal of Business Venturing |
www.sciencedirect.com/science/journal/08839026
|
Journal of Small Business Management |
http://www.icsb.org/jsbm.asp
|
Journal of Small Business Strategy |
http://www.smallbusinessinstitute.biz/journals/jsbs.html
|
Small Business Economics |
http://www.ingenta.com/journals/browse/klu/sbej
|
Strategic Entrepreneurship Journal
|
http://sej.strategicmanagement.net/ |
The Journal of Product Innovation Management
|
http://www.blackwellpublishing.com/journal.asp?ref=0737-6782 |
Venture Capital |
http://www.tandf.co.uk/journals/titles/13691066.asp |
Company Information
Web Site |
Web Site Address
|
Annual Report Service |
www.annualreportservice.com |
CEO Express |
www.ceoexpress.com |
BRINT |
|
Business Wire |
www.businesswire.com |
Hoover’s Online |
www.hoovers.com |
PR Newswire |
|
The Wall Street Journal |
Terms, Financial Ratios, and Encyclopedia-Related Material
Web Site |
Web Site Address
|
About (entrepreneurship terms) |
http://entrepreneurs.about.com/cs/ generalresources/a/glossaryindex.htm |
BNET |
http://www.findarticles.com/ |
Federal Reserve Bank of San Francisco (economic terms) |
www.frbsf.org/tools/glossary/glossReg. Html |
How Stuff Works (learn how stuff works) |
www.howstuffworks.com/ |
InvestorTerms (investment dictionary) |
www.investorterms.com |
InvestorWords (investment dictionary) |
www.investorwords.com/ |
Investopedia (financial ratios) |
www.investopedia.com/dictionary/ |
Marketing Terms.com (marketing terms) |
www.marketingterms.com/ |
Raymond James (investment terms) |
www.raymondjames.com/gloss.htm |
Wikipedia Encyclopaedia |
www.wikpedia.com/ |
Date | Description |
---|---|
04/08/2014 | Different lecture times at MQC and an error in the allocation of marks for the case study |