Unit convenor and teaching staff |
Unit convenor and teaching staff
Lecturer in Charge
John Edwards
Contact via john.edwards@mq.edu.au
E4A 218B
Please refer to iLearn for details
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Credit points |
Credit points
4
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Prerequisites |
Prerequisites
MKTG696 or admission to MCom or MIntBus or MEc or MActPrac prior to 2011
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
The purpose of this unit is for students to acquire the skills necessary to develop and implement strategies for new-generation marketing and business development opportunities within their organisations. This unit is designed to introduce students to conceptualising, developing and using marketing computer-mediated environments (CMEs). Students are introduced to the concept of e-business marketing as a metaphor for skills and capabilities required for twenty-first century marketers, based around marketing orientation as customer value creation using CMEs, and viewing marketing as a set of information flows using new and emerging electronic business technologies.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Due |
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Weekly Online Participation | 10% | Weekly |
Case Study Report | 20% | 21 December 2014 |
Project | 30% | 18 January 2015 |
Final Examination | 40% | 29 January 2015 |
Due: Weekly
Weighting: 10%
Students are expected to be an active learner, and to contribute to the weekly discussion forums.
It is expected students to contribute to all the discussion topics.
If students do not participate in the weekly online forums, they will receive a zero mark.
Please refer to assignment guide available on iLearn for more details.
Please note:
Late submission will not be accepted after the submission deadline. This penalty does not apply for cases in which an application for special consideration is made and approved.
Due: 21 December 2014
Weighting: 20%
This is an individual assignment, due on Sunday 21 December 2014 (11.55pm).
Each student will be assigned a case study.
The case study will be made available to all unit participants via iLearn, from the first day in Week 1.
Please refer to assignment guide available on iLearn for more details.
The case study reading materials are available on e-Reserve (Macquarie Library).
The case study finished reports are to be uploaded to iLearn by the due date.
The reports will be subjected to plagiarism check using Turnitin.
Please note:
No extensions will be granted for the written assignment. Late submission will be accepted up to 48 hours after the submission deadline. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for special consideration is made and approved.
Due: 18 January 2015
Weighting: 30%
This is an individual assignment, due on Sunday 18 January 2015 (11.55pm).
The Task: Developing an E-Commerce Business Plan for an organisation
Please refer to assignment guide available on iLearn for more details.
Please note:
No extensions will be granted for the written assignment. Late submission will be accepted up to 48 hours after the submission deadline. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for special consideration is made and approved.
Due: 29 January 2015
Weighting: 40%
In Session 3 2014, the final exam is a 2 hour, online open-book exam, held on Thursday 29 January 2015, 4pm to 6pm.
You will need access to a computer equipped with a reliable internet connection.
You are expected to complete the online examination at the day and time stated above.
A final examination is included as an assessment task for this unit to provide assurance that:
i) the product belongs to the student and
ii) the student has attained the knowledge and skills tested in the exam.
You can do the exam in your home city or town. You don't need to be living in Sydney to do the final exam.
The only exception to not sitting an examination at the designated time is because of documented illness or unavoidable disruption. In these circumstances you may wish to consider applying for Special Consideration.
The University’s policy on special consideration process is available at: Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/
policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
If a Supplementary Examination is granted as a result of the Special Consideration process the examination will be scheduled after the conclusion of the official examination period.
The Macquarie university examination policy details the principles and conduct of examinations at the University. The policy is available at:
http://www.mq.edu.au/policy/docs/examination/policy.htm
Teaching and Learning Strategy
iLearn and Collaborate are the main e-learning platforms for communication with students undertaking the MKTG804 online course.
You access iLearn and Collaborate via the Macquarie University website and log in using your student ID and password.
The activities on iLearn include:
Reading the learning materials (both lecture material, readings, articles)
Participate in the online class discussions each week with the Lecturer and other students
Work on your Case Study / Report
Working on your E-Business Marketing Plan project
Studying for your Final Exam
The assessment items are:
Case Study Report
Contributions and participations in the online discussion forums
Developing an E-Business Marketing Plan
Completing a Final exam
Communication with Students/Lecturer will be conducted online through iLearn, Collaborate and Facebook.
This includes:
Posting messages to the class and lecturer
Posting comments in the online discussion forum
Accessing lecture material, videos, and articles
Submitting the case study report and project
Feedback on the case study report and project.
Accessing Grades and Marks
A S3 2014 MKTG804 Facebook page will be developed and used throughout the S3 course for communication purposes.
Classes
The on-line program is conducted through Macquarie University's e-Learning management platform (iLearn).
When studying on-line, your computer/laptop/tablet/smart-phone is the device to access the unit and iLearn and collaborate are the platforms where:
you will interact and liase with the Lecturer and other students in the online classes
your assessment tasks will be completed and submitted on-line
A “live” online classroom (using Collaborate) will be held twice, each week.
Details of the day and time will be posted on iLearn in Week 1.
The Lecturer will post audio and video recordings on iLearn of all the lecture topics for downloading and listening, so that students can listen and watch the lectures in their own time.
The full resources of Macquarie University including the MU Library are available to on-line students.
Required and Recommended Texts and/or Materials
There is no prescribed textbook for this course.
Reading material has been developed for this Unit and is set up as Hyperlinks within iLearn. This includes the latest articles on E-Business Marketing; all can be found in iLearn.
Students are strongly encouraged to read widely in the E- Business Marketing area and to particularly use the World-Wide Web as a powerful source for research in this subject. Students should be aware that apart from the conventional business, IT and marketing journals, there are many online journals and websites covering the latest developments in electronic marketing and electronic commerce.
A list of e-commerce Industry news websites and resources can be found on iLearn.
Technology Used and Required
This unit:
Uses iLearn
Uses e-Learning software (Collaborate) to conduct live online classes
Uses ‘normal’ software that is on your PC, laptop, tablet or smart-phone
Uses the normal web applications, standard programs and videos
Unit Web Page
The course material is available on the learning management system (iLearn).
The web page for this unit can be found at: https://ilearn.mq.edu.au
You can access the timetable here: http://students.mq.edu.au/student_admin/timetables
Week No. |
Date (w/c) |
Topics |
Seminar Topic |
Materials |
1 |
8 Dec 2014 |
Digital Marketing Landscape / E-Business Models / E-Business Marketing Planning |
Refer to iLearn |
Refer to iLearn |
2 |
15 Dec-2014 |
Consumer Behaviour Online / Branding Online / Website Design and analytics |
Refer to iLearn |
Refer to iLearn |
3 |
22 Dec-2014 |
Session 3 Recess |
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4 |
29-Dec-2014 |
Session 3 Recess |
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5 |
5 Jan-2015 |
Digital Media / Social Media |
Refer to iLearn |
Refer to iLearn |
6 |
12-Jan-2015 |
Mobile Marketing |
Refer to iLearn |
Refer to iLearn |
7 |
19-Jan-2015 |
Information Management / Big Data |
Refer to iLearn |
Refer to iLearn |
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29 Jan -2015 |
Final Exam |
Refer to iLearn |
Refer to iLearn |
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12-Feb-2015 |
Session 3 final results released |
Refer to e-student |
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Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Grievance Management Policy http://mq.edu.au/policy/docs/grievance_management/policy.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
For help with University computer systems and technology, visit http://informatics.mq.edu.au/help/.
When using the University's IT, you must adhere to the Acceptable Use Policy. The policy applies to all who connect to the MQ network including students.
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Our postgraduates will be capable of utilising and reflecting on prior knowledge and experience, of applying higher level critical thinking skills, and of integrating and synthesising learning and knowledge from a range of sources and environments. A characteristic of this form of thinking is the generation of new, professionally oriented knowledge through personal or group-based critique of practice and theory.
This graduate capability is supported by:
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
Changes since the last offering of this unit
This unit gives you practice in applying research findings in your assignments and projects.
This unit gives you opportunties to conduct your own research and apply it in your assessment items.