Students

MAS 110 – Introduction to Digital Media

2014 – S3 Day

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff Unit Convenor
Benjamin Abraham
Contact via benjamin.abraham@mq.edu.au
Credit points Credit points
3
Prerequisites Prerequisites
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description
From the printing press to citizen journalism, from the telegraph to online gaming; how has digital media evolved to its present-day state? This unit introduces students to contemporary digital media including web and computer technologies, interactive media and games, image and video, and sound, providing a contextual look at their existence. Students will think critically about how technologies are shaped, and how they shape us, as well as considering the histories and uses of various platforms. Teaching is geared towards forming a foundational knowledge of media theory, as well as developing crucial analytical skills. Additionally, students will undertake self-directed and collaborative projects involving hands-on digital media production. The unit is interdisciplinary in scope, with an emphasis on innovative digital media forms and practices today.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • Demonstrate an understanding of how technology interacts with media practices and cultures
  • Analyse and critique various contemporary media with regard to media theory and key precedents
  • Assess the historical and technological development of present-day media forms
  • Formulate arguments and creative works based on appropriate research and incorporating academic references
  • Develop academic communications skills through use of online learning forums

Assessment Tasks

Name Weighting Due
iLearn Quiz 1 15% 11:59pm Sunday, 11 January
iLearn Quiz 2 15% 11:59pm Sunday, 18 January
iLearn Participation 25% Throughout the unit
Major Assignment 35% 5pm Friday, 24 January
In-class participation 10% Tutorials throughout the unit

iLearn Quiz 1

Due: 11:59pm Sunday, 11 January
Weighting: 15%

Students will undertake a timed multiple-choice quiz administered via iLearn. The content of the quiz will relate to readings, lectures, and tutorial discussions undertaken thus far in the unit. The quiz must be taken individually and requires students to be up-to-date on MAS110 material, including lectures and readings.

This assignment should be completed in a timely fashion and the quiz will close automatically at the stated deadline. Late attempts will only be allowed if accompanied by a medical certificate or other evidence of disruption to studies.

Assessment criteria

• Number of multiple-choice questions answered correctly


On successful completion you will be able to:
  • Demonstrate an understanding of how technology interacts with media practices and cultures
  • Analyse and critique various contemporary media with regard to media theory and key precedents
  • Assess the historical and technological development of present-day media forms

iLearn Quiz 2

Due: 11:59pm Sunday, 18 January
Weighting: 15%

Students will undertake a timed short-answer quiz administered via iLearn. The content of this quiz will relate to readings, lectures, and tutorial discussions undertaken in the second week of the unit. The quiz must be taken individually and requires students to be up-to-date on MAS110 material, including both readings and lectures.

This assignment should be completed in a timely fashion and the quiz will close automatically at the stated deadline. Late attempts will only be allowed if accompanied by a medical certificate or other evidence of disruption to studies.

Assessment Criteria

• Relation of responses to theories and examples from lectures and readings
• Evidence of understanding key unit content
• Clarity and writing style of response


On successful completion you will be able to:
  • Demonstrate an understanding of how technology interacts with media practices and cultures
  • Analyse and critique various contemporary media with regard to media theory and key precedents
  • Assess the historical and technological development of present-day media forms
  • Formulate arguments and creative works based on appropriate research and incorporating academic references

iLearn Participation

Due: Throughout the unit
Weighting: 25%

Students will respond to tasks/questions set via iLearn, demonstrating comprehension of key concepts. These tasks vary but will be based on tutorial discussions, lectures, and readings and are intended to foster continuing engagement with MAS110.

These tasks should be completed in a timely fashion as completions after the stated due date will not be marked, unless a medical certificate or other evidence of disruption to studies is provided.

Assessment Criteria

• Overall engagement with iLearn tasks including demonstration of understanding, evidence of effort and thought, and relation to lecture, tutorial, and readings content
• Number of iLearn tasks attempted
• Writing, formatting, and structure


On successful completion you will be able to:
  • Demonstrate an understanding of how technology interacts with media practices and cultures
  • Analyse and critique various contemporary media with regard to media theory and key precedents
  • Assess the historical and technological development of present-day media forms
  • Formulate arguments and creative works based on appropriate research and incorporating academic references
  • Develop academic communications skills through use of online learning forums

Major Assignment

Due: 5pm Friday, 24 January
Weighting: 35%

Students will undertake a creative research project relating an academic theory of their choice to a technology/case study of their choice.

They will critically analyse the selected technology/case study using the chosen theory. This will be discussed further in tutorials.

Students should pick a specific technology/case study, not a broad technological category or format (e.g. Do not analyse the printing press: look at Gutenberg’s movable type printing press. Do not choose the Internet; pick a specific Internet technology such as the BitTorrent protocol or an internet related topic like ‘The Hacker Ethic’.

Projects must demonstrate an application of academic theory and an ability to undertake critical analysis. They must show an understanding of key concepts discussed in MAS110, and build upon ideas from the required readings, as well as showing explicit evidence of self-directed academic research via in-text referencing and a reference list.

Students are to choose one of the following formats in which to submit, and adhere to these length requirements as a guide, +/- 20%:

1.      Video (uploaded to YouTube): 3 minutes (e.g. photo essay, self-shot footage, animation)

2.      Image/text: Up to 20 images and 500 words (e.g. webcomic)

3.      Text: 1000 words (e.g. blogpost), can have up to 3 images.

4.      Hypertext/interactive: 500 words plus functionality

5.      Spoken/music/podcast (uploaded to SoundCloud/YouTube): 3 minutes

6.      Other platforms: seek permission from tutor and negotiate an appropriate length.

The creative work will additionally be accompanied by a 500-word written rationale justifying the choices you made in the process of making the creative work. This rationale should include:                 

1.      Your name and student number

2.      A hyperlink (URL) to the creative work. The creative work must be accessible, or a penalty will be incurred, potentially resulting in a mark of zero if the work cannot be found by your marker.

3.      An academic justification of why you presented your work in the format you did (why was your chosen format appropriate for your case study and argument).

4.      If your chosen format for the creative work does not allow for an in-depth academic discussion of the theory around your topic, you can include a brief discussion of what theoretical work inspired your ideas and why they were appropriate.  

5.      A transcript of your creative work (if appropriate for your chosen format). Not included in word count.

6.      In-text and end-of-text references.

The 500-word written rationale should relate to your chosen technology, for example: 1. A video submission should critically address and aspect of film theory; 2. An image/text submission should critically address an aspect of photographic theory; 3. A text submission should critically address an aspect of the written word or communications theory; 4. A hypertext/interactive submission should critically address an aspect of digital media theory; 5. A spoken-word/music/podcast submission should critically address an aspect of recorded sound or broadcast media theory.

This major assignment should demonstrate sustained effort and thought. Technical (i.e. all non-iLearn) aspects of the creative project are students’ own responsibility and will not be covered in class. You should only chose a format that you are confident that you are competent enough to submit.

Students submit the rationale via iLearn. The creative work does not need to be uploaded to iLearn, but it must be published on the internet on an appropriate site (e.g YouTube, SoundCloud, Wordpress, etc.) and made publicly accessible, with the URL of the creative work included in the rationale so that the marker can locate it.

Late assignments, unless the student has been approved for special consideration, will be penalised at a rate of 10% per day.

Assessment Criteria:

  • (Creative Work) Clarity of topic and research question
  • (Creative Work) Use of chosen creative technology to convey argument
  • (Academic Rationale) Evidence and application of research
  • (Academic Rationale) Justification of creative form
  • (Academic Rationale) Writing style and referencing

On successful completion you will be able to:
  • Demonstrate an understanding of how technology interacts with media practices and cultures
  • Analyse and critique various contemporary media with regard to media theory and key precedents
  • Assess the historical and technological development of present-day media forms
  • Formulate arguments and creative works based on appropriate research and incorporating academic references
  • Develop academic communications skills through use of online learning forums

In-class participation

Due: Tutorials throughout the unit
Weighting: 10%

The purpose of tutorials is for students to discuss the concepts raised in lectures and readings to enrich their understanding. All students are required to participate in tutorial discussion. This means arriving at tutorials having completed set readings and being prepared to discuss issues arising.
The format of tutorials is based around student-led discussions. Your responses to your peers will form the basis of your participation mark.

Attendance is not the same as participation. Students receive no marks for simply attending tutorials.

Missing more than one tutorial without medical certification or application for special consideration will result in a 50% deduction of your tutorial participation mark (i.e. a Fail grade).

Assessment Criteria:

•    Evidence of engagement with the readings
•    Evidence of engagement with lecture material
•    Ability to relate key theoretical ideas to previous readings and/or independent research
•    Willingness to contribute to class discussion by asking relevant questions, answering other students questions, treating other students with respect and behaving appropriately (e.g. not talking whilst tutor or other students talking)


On successful completion you will be able to:
  • Demonstrate an understanding of how technology interacts with media practices and cultures
  • Analyse and critique various contemporary media with regard to media theory and key precedents
  • Assess the historical and technological development of present-day media forms
  • Formulate arguments and creative works based on appropriate research and incorporating academic references

Delivery and Resources

Lectures: MAS110 lectures are ONLINE ONLY. You should view the relevant lectures before attending each tutorial. There is no physical lecture. A number of Media lecturers contribute to MAS110, focusing on their respective areas of expertise. Students are expected to engage with lectures, take notes, and to actively relate lecture content to tutorial discussions, online participation, and assessments.

Readings: All readings are available online via e-Reserve (unless otherwise stated). As with the lectures, you should complete all of the relevant readings before attending each tutorial.

Tutorials: Tutorials begin on 5 January and occur on Mondays, Wednesdays, and Fridays until 16 January. Participation in tutorial activities and in-class exercises form an integral part of MAS110. Students are expected to arrive punctually and actively participate in class work. A mark is allocated for in-class participation in this unit and an roll will be taken at the beginning of each class. If students arrive over 15 minutes late for a tutorial or leave early, they will be deemed absent for that class.

Students should note that they are expected to attend all tutorials over the session. Missing more than one tutorial will automatically result in a 50% penalty within the in-class Participation component. If missing a tutorial for serious reasons, medical certificates or Special Consideration documentation must be supplied to avoid this penalty.

Assessments: All assessments must be completed. If a student fails to complete an assessment they will severely compromise their ability to complete this unit. Penalties for late submission vary depending on the assessment; check 'Assessment Tasks' for details. If completing/submitting an assignment late for serious reasons, medical certificates or Disruption to Studies documentation must be supplied.

Disruption to Studies Policy: http://mq.edu.au/policy/docs/disruption_studies/policy.html

Required and recommended texts and/or materials: All required readings for MAS110 are provided via e-Reserve or via iLearn.  Any further recommended readings or material for each topic will be listed on iLearn.

Technologies used: The iLearn site for MAS110 is accessible at: http://ilearn.mq.edu.au/. A computer and Internet access are required to complete assessments in MAS110. Basic computer skills (e.g., internet browsing) and skills in word processing are also a requirement.

Assessment Submission: All assignments for MAS110 will be completed/submitted online, via iLearn. Further details on submission will be explained in tutorials.

Return of marked work: During semester, marked work will be returned to students online.

Examinations: There is no exam for MAS110.

Changes made to previous offerings: The structure and content of this unit has been updated to complement further Media offerings within the Department of Media, Music, Communication, and Cultural Studies. The unit examines disruptive technologies across different media forms and disciplines and aims to provide a critical perspective and foundation for diverse Media students.

Unit Schedule

Activity, topic, and assessment schedule

NB: Complete the relevant online lectures and readings before each tutorial.

Week 1

Monday 5 January Tutorial 1: Introduction / The Alphabet

Tuesday 6 January iLearn Task 1 due (11:59 pm) 

Wednesday 7 January Tutorial 2: The Printing Press / Telephony / The Telegraph

Thursday 8 January iLearn Task 2 due (11:59 pm) 

Friday 9 January Tutorial 3: Photography / Semiotics / Recorded Sound

Sunday 11 January iLearn Task 3 due (11:59pm) iLearn Quiz 1 due (11:59 pm) 

Week 2

Monday 12 January Tutorial 4: Broadcasting / Moving Image

Tuesday 13 January iLearn Task 4 due (11:59 pm)

Wednesday 14 January Tutorial 5: Computers / The Internet

Thursday 15 January iLearn Task 5 due (11:59 pm)

Friday 16 January Tutorial 6: Participation and Play / Mobility  

Sunday 18 January iLearn Quiz 2 due (11:59 pm)

Week 3

Friday 23 January Major Project due to iLearn (5:00 pm)

 

Required readings (available via Library e-Reserve) 

Alphabet

Ong, Walter J. (2002) Orality and Literacy: The Technologizing of the Word, Routledge, London, chapter 4,  pp 77- 113

Hackforth, R. (Ed.). (1972). Plato: Phaedrus. Cambridge University Press. Available on MAS110 iLearn site.

 

Printing Press

Conboy, Martin & Steel, John (2008), The Future of Newspapers, Journalism Studies 9:5, pp. 650–661

Hirst, Martin and Harrison, John (2007), Communication and New Media: from broadcast to narrowcast, Oxford University Press, Oxford, chapter 5: pp. 79–102

 

Telegraph/Telephony

Carey, James (1992) Communication as culture : essays on media and society, Boston : Unwin Hyman , chapter 8: pp. 201–230

Levinson, Paul (1999) Digital McLuhan: A Guide to the Infomation Millennium, New York : Routledge chapter 11: pp. 132–140

 

Photography

Sontag, Susan (2006) ‘In Plato’s Cave’, in On Photography, New York : Farrar, Straus and Giroux pp. 3–24

Villi, Mikko (2010) Visual mobile communication: Camera phone photo messages as ritual communication and mediated presence, Chapter 5, pp. 83–99

 

Recorded sound

Taylor, Timothy (2001) Strange Sounds: Music, Technology and Culture, New York: Routledge, Chapter 2: pp. 15–40

Chanan, Michael (1995) Repeated Takes: A Short History of Recording and its Effects on Music, London ; New York : Verso , chapter 9: pp. 151–178

 

Broadcasting

Thompson, John (1999) “The Media and Modernity” in Hugh Mackay and Tim O'Sullivan (eds) The Media Reader: Continuity and Transformation, Sage, London, pp. 12-27.

Hargittai, Eszter (2000). “Radio’s Lessons for the internet.” Communications of the ACM 43.1: 51-57

 

The Moving Image

Manovich, Lev (2001) The Language of New Media, Cambridge, Mass. ; London: MIT Press pp. 27–48

Enticknap, Leo (2009) 'Electronic Enlightenment or the Digital Dark Age? Anticipating Film in an Age Without Film', Quarterly Review of Film and Video, Vol. 26, Iss. 5, pp. 415–424

 

Computers

Levy, Steven (1984). Hackers: Heroes of the computer revolution, Doubleday, New York, pp 39- 49

Flew, Terry. "Participatory media cultures" in New Media: An Introduction , Flew, Terry , 2008 , 107-125

 

The Internet

Wu, Tim (2006) Who controls the Internet? : Illusions of a borderless world / Jack L. Goldsmith, New York : Oxford University Press, Chapter 4, pp 49- 63

Coleman, Beth (2011) Hello Avatar, Cambridge, MA: MIT Press, Chapter 1, pp. 11–52

 

Participation and Play

Lister, M., Dovey, J., Giddings, S., Grant, I. Kelly, K.  (2009) New Media: A Critical Introduction: Second Edition, pp 260-279

Donovan, T. (2010) Replay: The History of Video Games, East Sussex, England : Yellow Ant , pp 3-14

 

Mobility

Turkle, Sherry (2008) ‘Always-on/Always-on-you: The Tethered Self’ In Handbook of Mobile Communication Studies, James E. Katz (ed.). Cambridge, MA: MIT Press, pp. 121–137

Goggin, G (2006) Cell phone culture : mobile technology in everyday life, London : Routledge , 2006, ‘Introduction: What do You mean Cell Phone Cultures’ pp1-16

 

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:

Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html

Assessment Policy  http://mq.edu.au/policy/docs/assessment/policy.html

Grading Policy http://mq.edu.au/policy/docs/grading/policy.html

Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html

Grievance Management Policy http://mq.edu.au/policy/docs/grievance_management/policy.html

Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.

In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

Learning Skills

Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.

Student Services and Support

Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.

Student Enquiries

For all student enquiries, visit Student Connect at ask.mq.edu.au

IT Help

For help with University computer systems and technology, visit http://informatics.mq.edu.au/help/

When using the University's IT, you must adhere to the Acceptable Use Policy. The policy applies to all who connect to the MQ network including students.

Graduate Capabilities

Capable of Professional and Personal Judgement and Initiative

We want our graduates to have emotional intelligence and sound interpersonal skills and to demonstrate discernment and common sense in their professional and personal judgement. They will exercise initiative as needed. They will be capable of risk assessment, and be able to handle ambiguity and complexity, enabling them to be adaptable in diverse and changing environments.

This graduate capability is supported by:

Learning outcome

  • Develop academic communications skills through use of online learning forums

Assessment tasks

  • Major Assignment
  • In-class participation

Commitment to Continuous Learning

Our graduates will have enquiring minds and a literate curiosity which will lead them to pursue knowledge for its own sake. They will continue to pursue learning in their careers and as they participate in the world. They will be capable of reflecting on their experiences and relationships with others and the environment, learning from them, and growing - personally, professionally and socially.

This graduate capability is supported by:

Learning outcomes

  • Demonstrate an understanding of how technology interacts with media practices and cultures
  • Analyse and critique various contemporary media with regard to media theory and key precedents
  • Assess the historical and technological development of present-day media forms
  • Formulate arguments and creative works based on appropriate research and incorporating academic references
  • Develop academic communications skills through use of online learning forums

Assessment tasks

  • Major Assignment
  • In-class participation

Discipline Specific Knowledge and Skills

Our graduates will take with them the intellectual development, depth and breadth of knowledge, scholarly understanding, and specific subject content in their chosen fields to make them competent and confident in their subject or profession. They will be able to demonstrate, where relevant, professional technical competence and meet professional standards. They will be able to articulate the structure of knowledge of their discipline, be able to adapt discipline-specific knowledge to novel situations, and be able to contribute from their discipline to inter-disciplinary solutions to problems.

This graduate capability is supported by:

Learning outcomes

  • Demonstrate an understanding of how technology interacts with media practices and cultures
  • Analyse and critique various contemporary media with regard to media theory and key precedents
  • Assess the historical and technological development of present-day media forms

Assessment tasks

  • iLearn Quiz 1
  • iLearn Quiz 2
  • iLearn Participation
  • Major Assignment
  • In-class participation

Critical, Analytical and Integrative Thinking

We want our graduates to be capable of reasoning, questioning and analysing, and to integrate and synthesise learning and knowledge from a range of sources and environments; to be able to critique constraints, assumptions and limitations; to be able to think independently and systemically in relation to scholarly activity, in the workplace, and in the world. We want them to have a level of scientific and information technology literacy.

This graduate capability is supported by:

Learning outcomes

  • Demonstrate an understanding of how technology interacts with media practices and cultures
  • Analyse and critique various contemporary media with regard to media theory and key precedents

Assessment tasks

  • iLearn Quiz 1
  • iLearn Quiz 2
  • iLearn Participation
  • Major Assignment
  • In-class participation

Problem Solving and Research Capability

Our graduates should be capable of researching; of analysing, and interpreting and assessing data and information in various forms; of drawing connections across fields of knowledge; and they should be able to relate their knowledge to complex situations at work or in the world, in order to diagnose and solve problems. We want them to have the confidence to take the initiative in doing so, within an awareness of their own limitations.

This graduate capability is supported by:

Learning outcome

  • Formulate arguments and creative works based on appropriate research and incorporating academic references

Assessment tasks

  • iLearn Quiz 1
  • iLearn Quiz 2
  • iLearn Participation
  • Major Assignment
  • In-class participation

Creative and Innovative

Our graduates will also be capable of creative thinking and of creating knowledge. They will be imaginative and open to experience and capable of innovation at work and in the community. We want them to be engaged in applying their critical, creative thinking.

This graduate capability is supported by:

Learning outcomes

  • Analyse and critique various contemporary media with regard to media theory and key precedents
  • Formulate arguments and creative works based on appropriate research and incorporating academic references

Assessment tasks

  • iLearn Participation
  • Major Assignment
  • In-class participation

Effective Communication

We want to develop in our students the ability to communicate and convey their views in forms effective with different audiences. We want our graduates to take with them the capability to read, listen, question, gather and evaluate information resources in a variety of formats, assess, write clearly, speak effectively, and to use visual communication and communication technologies as appropriate.

This graduate capability is supported by:

Learning outcomes

  • Formulate arguments and creative works based on appropriate research and incorporating academic references
  • Develop academic communications skills through use of online learning forums

Assessment tasks

  • iLearn Quiz 2
  • iLearn Participation
  • Major Assignment
  • In-class participation

Engaged and Ethical Local and Global citizens

As local citizens our graduates will be aware of indigenous perspectives and of the nation's historical context. They will be engaged with the challenges of contemporary society and with knowledge and ideas. We want our graduates to have respect for diversity, to be open-minded, sensitive to others and inclusive, and to be open to other cultures and perspectives: they should have a level of cultural literacy. Our graduates should be aware of disadvantage and social justice, and be willing to participate to help create a wiser and better society.

This graduate capability is supported by:

Learning outcomes

  • Assess the historical and technological development of present-day media forms
  • Develop academic communications skills through use of online learning forums

Assessment task

  • iLearn Participation

Socially and Environmentally Active and Responsible

We want our graduates to be aware of and have respect for self and others; to be able to work with others as a leader and a team player; to have a sense of connectedness with others and country; and to have a sense of mutual obligation. Our graduates should be informed and active participants in moving society towards sustainability.

This graduate capability is supported by:

Learning outcome

  • Develop academic communications skills through use of online learning forums