The individual assignment requires a comprehensive analysis and critique of two social marketing situations.  A selection of topics to choose from will be made available online through iLearn on Wednesday 11 June from 10am until Thursday 12 June at 5pm.  Students will choose two social marketing topics and use materials from lecture, tutorials, textbook, videos, iLearn and readings to analyse the topics and answer questions posed.  The individual assignment is to be completed in long essay format and submitted to iLearn through the Turnitin plagiarism software no later than 5pm on Thursday 12 June 2014.

No extensions will be granted. Students who have not submitted their work to Turnitin prior to the deadline will be awarded a mark of 0 out of 40 marks,except for cases in which an application for special consideration is made and approved. All special consideration applications need to lodged online within 5 working days with scanned supporting medical certificate or other documentation.

Participation is in the form of peer assessment.  As a peer assessor students are required to review one another's case studies via iLearn discussion forum and participate in the online discussions for the case study providing written comments, feedback and useful additional information to assist in advancing the topic.

Students also have the opportunity to assist tutorial groups in developing social marketing campaigns for their creative productions.  After listen carefully to other tutorial presentations, students have the opportunity to participate by acting as a sounding board providing immediate feedback on aspects of others' work as well as providing guidance for future direction, points of clarification and suggestions for improvement.

Finally, students can participate in lectures and in the general onlline discussion forum for the class by posing interesting topics and questions as well as by responding to posts.

Students investigate a social, health or environmental issue of their choice. The area of investigation must be approved by your tutor in Week 3. Students post digital content related to their approved issue to their tutorial discussion forum in Week 4 (no later than 8:00am in the MORNING Friday  28 March) and Week 7 (no later than 8:00am in the MORNING Friday 2 May).  The digital content critiqued can be written documents in the form of academic journal articles, newspapaer articles, industry or government reports, web links, images, sound or video clips.  Students provide a written critique of the digital content and submit their critique to Turnitin and post their critique to the discussion board.  Students then read and comment on one anothers' submissions.

No hardcopies will be accepted. No late submission will be accepted. No extensions will be granted.  Students who have not submitted the task prior to the deadline will be awarded a mark of 0 for the task, except for cases in which an application for special consideration is made and approved.

In week 2 (the first tutorial), you will form into 4 groups of 6. Your Tutor will then allocate your group a topic that your group will work on for the remainder of the tutorials.

• Every group member must sign a group contract in week 3 indicating the presentation section and week for which they are responsible. 
• Every group member must take a co-leadership role for one section which means that everyone will present one of the sections and upload material to iLearn.
• Every group member must complete a peer evaluation for each member of the group indicating their level of contribution to the overall group work.

The topic your group is allocated for the semester will be graded in three sections each worth 10 marks based on the quality of the material created and presented. 

All group members must attend the tutorials in which their group presents. All creative production materials must be uploaded to iLearn prior to the tutorials in which their group presents.

No late material will be accepted.  No extensions will be granted.  Students who have not submitted the task prior to the deadline or who do not attend the tutorials in which their group presents will be awarded a mark of 0 for the task, except for cases in which an application for special consideration is made and approved.