Unit convenor and teaching staff |
Unit convenor and teaching staff
Lecturer in Charge
Cynthia Webster
Contact via email
E4A 640
Tuesdays 12-1pm
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Credit points |
Credit points
3
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Prerequisites |
Prerequisites
39cp
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
Unlike commercial marketing which seeks to simplify changes in purchasing patterns, social marketing seeks to change strongly ingrained behaviour or firmly held beliefs in a manner that benefits individuals and society at large. Examples of social marketing include campaigns to prevent or reduce alcohol consumption, smoking, drug abuse, domestic violence and unsafe driving. This unit examines how to design a marketing strategy that will move the target audience from indifference to action and ultimately maintenance. The unit uses a case study approach drawing on current and historic Australian and international campaigns.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Due |
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Participation | 10% | Weeks 1 - 13 |
Case Study | 20% | Week 5 Friday 5 September |
Creative Production | 30% | Weeks 6, 7, 9, 10, 12 & 13 |
Final Exam | 40% | exam period |
Due: Weeks 1 - 13
Weighting: 10%
Students have the opportunity to participate in lectures, in weekly online discussion forums, in the case study discussion forum and during tutorials.
Due: Week 5 Friday 5 September
Weighting: 20%
Students investigate a social, health or environmental issue of their choice. The area of investigation must be approved by your tutor in Week 3.
Students gather multiple forms of digital content related to their approved issue and write a case study report. The digital content can be written documents in the form of academic journal articles, newspaper articles, industry or government reports, web links, images, sound or video clips.
In WEEK 5 no later than 8:00am in the MORNING Friday 5 September students must:
Students then read and comment on others' submissions.
No hardcopies will be accepted. No late submission will be accepted. No extensions will be granted. Students who have not submitted the task prior to the deadline will be awarded a mark of 0 for the task, except for cases in which an application for disruption to studies is made and approved.
Due: Weeks 6, 7, 9, 10, 12 & 13
Weighting: 30%
In week 2 (the first tutorial), students will form into 4 groups of 6. Tutors will then allocate group topics that groups will work on for the remainder of the tutorials. Group creative productions will be graded in three sections each worth 10 marks based on the quality of the material created and presented.
No late material will be accepted. No extensions will be granted. Students who have not submitted the task prior to the deadline or who do not attend the tutorials in which their group presents will be awarded a mark of 0 for the task, except for cases in which an application for disruption to studies is made and approved.
Due: exam period
Weighting: 40%
The duration of the exam is 3 hour plus 10 minutes held during the university’s exam period. The final exam is comprehensive covering all materials in lecture, tutorials, textbook, videos and readings. The final exam is long essay format. Failure to take the final exam will result in 0 out of 40 marks. Students who miss the final exam due to illness will need to lodge an online disruption to studies application with supporting documentation in order to be considered for a supplementary final exam.
Lectures and Tutorials:
Required Reading: Textbook
Required Reading: Journal Articles
Required Viewing:
The timetable for classes can be found on the University web site at: (http://www.timetables.mq.edu.au/)
Other Resources are available on the MKTG309 iLearn website
Technology Used and Required: Students are required to use power point, word processing and ilearn.
Unit Webpage: Course material is available on the learning management system (iLearn): : http://ilearn.mq.edu.au
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Grievance Management Policy http://mq.edu.au/policy/docs/grievance_management/policy.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
For help with University computer systems and technology, visit http://informatics.mq.edu.au/help/.
When using the University's IT, you must adhere to the Acceptable Use Policy. The policy applies to all who connect to the MQ network including students.
Our graduates will take with them the intellectual development, depth and breadth of knowledge, scholarly understanding, and specific subject content in their chosen fields to make them competent and confident in their subject or profession. They will be able to demonstrate, where relevant, professional technical competence and meet professional standards. They will be able to articulate the structure of knowledge of their discipline, be able to adapt discipline-specific knowledge to novel situations, and be able to contribute from their discipline to inter-disciplinary solutions to problems.
This graduate capability is supported by:
We want our graduates to be capable of reasoning, questioning and analysing, and to integrate and synthesise learning and knowledge from a range of sources and environments; to be able to critique constraints, assumptions and limitations; to be able to think independently and systemically in relation to scholarly activity, in the workplace, and in the world. We want them to have a level of scientific and information technology literacy.
This graduate capability is supported by:
Our graduates should be capable of researching; of analysing, and interpreting and assessing data and information in various forms; of drawing connections across fields of knowledge; and they should be able to relate their knowledge to complex situations at work or in the world, in order to diagnose and solve problems. We want them to have the confidence to take the initiative in doing so, within an awareness of their own limitations.
This graduate capability is supported by:
We want our graduates to be aware of and have respect for self and others; to be able to work with others as a leader and a team player; to have a sense of connectedness with others and country; and to have a sense of mutual obligation. Our graduates should be informed and active participants in moving society towards sustainability.
This graduate capability is supported by:
This unit uses research from internal & external sources:
Required Reading: Textbook
Required Reading: Journal Articles
Required Viewing:
This unit gives you practice in applying research findings in your assignments This unit gives you opportunities to conduct your own secondary research