Students will take an online quiz to be completed by end of week 4. This will be in multiple choice format to test students' knowledge and understanding of unit readings in weeks 2, 3, and 4. This is an early assessment task.

Assessment submission: The quiz can be accessed through iLearn from the beginning of Week 4

Assessment Criteria

Students will be assessed on their ability to:

Demonstrate understanding of key theories and approaches that have informed communication for development campaigns;

Define key concepts covered in the assigned reading;

Identify research methods used to inform campaign design.

Students will deliver a 5 minute speed presentation around the week's reading and supported by a relevant case study between weeks 3-9. Choose one question from your chosen week’s tutorial activity and write a short answer (300 word limit).  The summary must list the question you are answering and have clear student identification including your full name and student number. Include in-text citation and reference list including the link to your case study.  Bring an example of an effective or inspiring campaign to share with class  during tutorial discussion on your allocated week.

Assessment submission: Submit a copy of the summary to your tutor before your in class presentation. 

Assessment Criteria

Students will be assessed on their ability to:

Identify and discuss key theories and concepts in the field of communication for social change;

Apply advanced communication skills including the ability to present ideas clearly which can enable peer to peer learning;

Use unit readings, expand issues using specific examples and extra research, and observe academic conventions

Research and choose an existing campaign (social change/development, health, environment) currently being run by one of the United Nations agencies (e.g. FAO, UNDP, UNESCO, UNICEF, UNIFEM, UNAIDS, WHO) or an NGO. No fundraising campaigns! Write a critical evaluation of different elements of the campaign as provided in the template (download format from iLearn). Relate the unit readings and/or other relevant literature in your discussion of the campaign. Attach 2 printed pages from the campaign website as appendix. Word count: 1200 words

Assessment submission: Turnitin submission only. 

Assessment Criteria

Students will be assessed on their ability to:

Demonstrate knowledge and understanding of key theories and concepts in the field of communication for social change;

Analyse critically the effectiveness of social change campaigns including the key elements of the campaign supported by examples;

Research sources of information and integrate that research into the essay;

Integrate cross cultural perspectives in their analysis;

Apply use of academic conventions such as the use of appropriate style, correct grammar and citations in written submissions.

There are two parts to this assignment - A group presentation followed by a written campaign report with individual sections.

Funding Bid: Pitching your Campaign Plan to the Client. Your team has been asked by a billionaire philanthropist to develop a proposal for an international communication campaign focusing on one of Sustainable Development Goals https://sustainabledevelopment.un.org/sdgs. Develop a social change campaign to be implemented in a developing country context. You are pitching for a $1million grant towards this campaign. Your team is made up of four people, and you will have 20 minutes to make a presentation highlighting the key elements of your campaign to your client. (Do not plan a fundraising campaign)

Assessment submission: In class group presentation

Assessment Criteria

Students will be assessed on their ability to:

Present a clear campaign plan within the required framework;

Integrate ethical and cross cultural perspectives in project design;

Integrate Ideas and originality in message design;

Apply advanced communication skills in written and verbal form including presentation skills, use of resources and graphics, and knowledge of report structure;

Participate in team work by behaving pro-actively, being punctual, taking action and accepting responsibility;

Submit a written plan (report format) with sections identified below. All sections will be collated and submitted as one report clearly identifying the author(s) of each section.Word count: Approximately 1000 words per student. Each student will also submit a self-reflection questionnaire about the contribution they have made to the group process and how it extended their skills and knowledge. This may include observations on collaborative problem solving, team work, listening skills, personal communication style and its impact on group dynamics. The individual self reflection questionnaire and record of attendance to group meetings must be submitted with the project report and is worth 10% of the individual mark. 

Assessment submission: Turnitin submission only. Please collate all material as part of one report including the individual self reflection questionnaire and the meeting log.

Students will be assessed on their ability to:

Present a clear campaign plan within the required framework;

Integrate ethical and cross cultural perspectives in project design;

Demonstrate knowledge and relevance of theoretical approaches used;

Integrate Ideas and originality in message design;

Apply advanced communication skills in written and verbal form including presentation skills, use of resources and graphics, and knowledge of report structure;

Participate in team work by behaving pro-actively, being punctual, taking action and accepting responsibility;

Engage in self-reflection by providing thoughtful answers about team collaboration.

REPORT FORMAT

Executive Summary: Summarise the content of your report. Make this interesting. This is where you sell your idea.

Aims and Objectives:Set clear aims and objectives of the campaign. Your objective should be very specific, quantifiable, and achievable within the set timeframe and available resources. State whether they are either short term or long term.

Introduction/Situation Analysis:What is the current situation in the country or region for which you are planning the campaign. Undertake a formative evaluation research to understand as much as possible about your intended audience, their orientation including cultural traits, and their needs. A desk research which includes literature review, web searches and review of relevant articles and reports will yield information such as census data, demographics as well as an awareness of previous or current campaign.

Target Audience(s):Identify the target audience and state why you have chosen them.

Theory: Indicate which approach you are using and provide justification; top down, social marketing, empowerment framework, advocacy, and identify the relevant theories of change. What are the theories of message design which inform your message creation.

Design Identity and Key Messages: State the tone and style of your identity and key messages. How will you "brand" your campaign? How does it integrate cultural and gender awareness? What are the key messages the campaign is communicating? You may include logo designs, any form of written or audiovisual message as a pilot for market testing.

Channels: State the media mix you propose to use and why.

Evaluation:Indicate how you will evaluate the success of your campaign.

Reference List

Appendix

The layout of the report is not rigid but should be visually appealing. To ensure that your report gets the attention it deserves follow these rules: Subheadings break up the text into coherent sections; sentences and paragraphs should be short and roughly equal in length; use dot-points or dashes when you present lists; think about using white space to balance the sections. Illustrations, diagrams and other visual material will add to the length of the report.