Students will take an online quiz to be completed by the end of week 4. This will be in multiple choice format to test students' knowledge and understanding of unit readings in weeks 2, 3, and 4. More details on iLearn. This is an early assessment task.

Assessment submission: The quiz can be accessed through iLearn from the beginning of Week 4

Assessment Criteria

Students will be assessed on their ability to:  Demonstrate understanding of key theories and approaches that have informed development communication campaigns; Define key concepts covered in the assigned reading; Identify research methods used to inform campaign design.

Research and choose an existing social change campaign (relevant to the client brief) currently being run by one of the United Nations agencies (e.g. FAO, UNDP, UNESCO, UNICEF, UNIFEM, UNAIDS, WHO) or an NGO. Write a critical evaluation of different elements of the campaign as provided in the template (download format from iLearn). Relate the unit readings and/or other relevant literature in your discussion of the campaign. Attach one printed page from the campaign website as appendix. Turnitin submission required. Word count: 12000 words

This assessment is designed to provide you with insights into current campaigns in the area in which you will be designing your project. What are the strengths and weaknesses of the current campaigns and where are the gaps? It will also be the beginning of your formative evaluation research.

Assessment submission: Turnitin submission only.

Assessment Criteria

Students will be assessed on their ability to: Demonstrate knowledge and understanding of key theories and concepts in the field of communication for social change; Analyse critically the effectiveness of social change campaigns including the key elements of the campaign supported by examples; Research sources of information and integrate that research into the essay; Integrate cross cultural perspectives in their analysis; Apply use of academic conventions such as the use of appropriate style, correct grammar and citations in written submissions.

There are two parts to this assignment - A group presentation and a written report with individual sections.

ICOZ202 PACE stream students develop communication campaigns for an overseas non-government organisation (NGO) without leaving campus. This is an exciting opportunity to combine what you've learnt in the classroom with issues currently affecting communities in our region while also gaining real life work experience through a unique virtual environment in an international context.

The project uses online communications technologies such as Skype, Dropbox and email to engage virtually with the partner organisation. Students work in small teams to develop a campaign plan based on a project brief developed by the NGO. These campaigns will aim to create awareness and influence behaviour, attitude and opinion whilst representing marginalised groups' best interests.You will have six formal Skype meetings with the partner during one hour extended tutorial sessions in weeks 4, 5, 7, 9, 11 and 13. During the final meeting in week 13 you will formally present the project plan to the partner.

The current partner organisation is Empower Pacific in Fiji.  For more information follow this link: 

http://students.mq.edu.au/opportunities/professional_and_community_engagement/pace_international/a_world_of_opportunities/on_campus/

(Students will receive a project brief from the partner in Week 2)

Assessment submission: In class group presentation using Skype

Assessment Criteria

Students will be assessed on their ability to: Present a clear campaign plan within the required framework; Integrate ethical and cross cultural perspectives in project design; Integrate Ideas and originality in message design; Apply advanced communication skills in written and verbal form including presentation skills using resources and graphics in a virtual environment; Participate in team work by behaving pro-actively, taking action and accepting responsibility in a professional setting.

Submit a written plan (report format) with sections identified below to the client in Week 13. All sections will be collated and submitted as one report clearly identifying the author(s) of each section, and a copy placed in Dropbox for Partner use. Word count: Approximately 1000 words per student.

Assessment submission: Turnitin submission. Please collate all material as part of one report to be submitted by one person in the group. Please leave a copy of the report in the assigned Dropbox for the partner's use. 

Assessment Criteria

Students will be assessed on their ability to: Present a clear campaign plan within the required framework; Integrate ethical and cross cultural perspectives in project design; Demonstrate knowledge and relevance of theoretical approaches used; Integrate Ideas and originality in message design; Apply advanced communication skills in written and verbal form including presentation skills, use of resources and graphics, and knowledge of report structure; Participate in team work by behaving pro-actively, taking action and accepting responsibility in a professional setting;

REPORT FORMAT

Executive Summary: Summarise the content of your report. Make this interesting. This is where you sell your idea.

Aims and Objectives: Set clear aims and objectives of the campaign. Your objective should be very specific, quantifiable, and achievable within the set time-frame and available resources. State whether they are either short term or long term.

Introduction/Situation Analysis:What is the current situation in the country or region for which you are planning the campaign. Undertake a formative evaluation research to understand as much as possible about your intended audience, their orientation including cultural traits, and their needs. A desk research which includes literature review, web searches and review of relevant articles and reports will yield information such as census data, demographics as well as an awareness of previous or current campaign.

Target Audience(s):Identify the target audience and state why you have chosen them.The partner organisation will assist you in identifying the target group.

Theory: Indicate which approach you are using and provide justification; social marketing, empowerment framework, advocacy, and identify the relevant theories of change. What are the theories of message design which inform your message creation.

Design Identity and Key Messages: State the tone and style of your identity and key messages. How will you "brand" your campaign? How does it integrate cultural and gender awareness? What are the key messages the campaign is communicating? You may include logo designs, any form of written or audiovisual message as a pilot for market testing.

Channels: State the media mix you propose to use and why.

Evaluation:Indicate how you will evaluate the success of your campaign.

Reference List

Appendix

The layout of the report is not rigid but should be visually appealing. To ensure that your report gets the attention it deserves follow these rules: Subheadings break up the text into coherent sections; sentences and paragraphs should be short and roughly equal in length; use dot-points or dashes when you present lists; think about using white space to balance the sections. Illustrations, diagrams and other visual material will add to the length of the report. 

Each student will keep a log of his/her participation in group meetings, and answer a self-reflection questionnaire about the contribution they have made to the group process and how it extended their skills and knowledge. This may include observations on collaborative problem solving, team work, listening skills, personal communication style and its impact on group dynamics.  Submit the individual self-reflection questionnaire and record of attendance for group meetings with the project report.

Assessment submission:  Submit your individual self reflection questionnaire and the meeting log as part of the group campaign report in Turnitin

Assessment Criteria

Students will be assessed on their ability to: Participate in team work by behaving pro-actively, taking action and accepting responsibility in a professional setting; Attend all meetings, adhere to deadlines and show professional behaviour; Engage in self-reflection by providing thoughtful answers about team collaboration, tutorial attendance is compulsory, and missing more than two tutorials without medical certification or evidence of disruption will result in failure of the 10% ‘Participation’ component.