Unit convenor and teaching staff |
Unit convenor and teaching staff
Tania Prvan
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Credit points |
Credit points
4
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Prerequisites |
Prerequisites
Admission to MAppStat or PGDipAppStat or PGCertAppStat or GradDipAppStat
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
Advanced quantitative methods including multivariate and other statistical methods that have important applications in market research will form the first part of this unit. Consumer choice modelling (conjoint analysis) will also be discussed. Methods for modelling and forecasting trends based on time series data, including techniques for seasonal adjustment will be covered. The unit will make extensive use of appropriate computer packages including SPSS.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Due |
---|---|---|
Assignment 1 | 10% | 2 September 2016 |
Assignment 2 | 15% | 28 October 2016 |
Test 1 | 10% | 13 September 2016 |
Test 2 | 10% | 8 November 2016 |
Participation | 5% | Weekly |
Final Examination | 50% | TBA |
Due: 2 September 2016
Weighting: 10%
Online submission through iLearn by 2pm on the due date. Must be submitted as PDF. This can be done in Word or using freeware like Cute PDF Writer. There is no "group work" assessment in this unit. All work is to be the student's own.
No extensions will be granted. Students who have not submitted the task prior to the deadline will be awarded a mark of 0 for the task, except for cases in which an application for disruption of studies is made and approved.
Due: 28 October 2016
Weighting: 15%
Online submission through iLearn by 2pm on the due date. Must be submitted as PDF. This can be done in Word or using freeware like Cute PDF Writer. There is no "group work" assessment in this unit. All work is to be the student's own.
No extensions will be granted. Students who have not submitted the task prior to the deadline will be awarded a mark of 0 for the task, except for cases in which an application for disruption of studies is made and approved.
Due: 13 September 2016
Weighting: 10%
The test will be available online 6 PM Australian Eastern Standard Time on the same day that the internal students do their test in class. More details will be given at a later date.
Students who have not completed the test will be awarded a mark of 0 for the test, except for cases in which an application for disruption of studies is made and approved.
Due: 8 November 2016
Weighting: 10%
The test will be available online 6 PM Australian Eastern Standard Time on the same day that the internal students do their test in class. More details will be given at a later date.
Students who have not completed the test will be awarded a mark of 0 for the test, except for cases in which an application for disruption of studies is made and approved.
Due: Weekly
Weighting: 5%
Most weeks there will be set homework to submit through iLearn.
Due: TBA
Weighting: 50%
The final Examination will be held during the end-of-year Examination period. The final Examination is 3 hours long (with an additional 10 minutes' reading time).
The final examination will cover all topics in this unit. Students may take into the final Exam ONE A4 page of notes handwritten (not typed) on BOTH sides. Calculators will be needed but must not be of the text/programmable type.
Students in overseas locations will be required to find a supervisor to supervise his or her exam and to meet any costs associated with supervision. The University will advise students who reside within Australia of their allocated examination centre. Students are advised to contact Ms Lesley Mooney (email: lesley.mooney@mq.edu.au), postgraduate departmental administrator, in relation to the final examination.
Only documented illness or unavoidable disruption may be used as reasons for not sitting an examination at the designated time. In these circumstances you may wish to consider applying for Disruption to Studies. Information about the Disruption to Studies policy and procedure is available at: http://students.mq.edu.au/student_admin/exams/disruption_to_studies/
The Macquarie university examination policy details, the principles and conduct of examinations at the University can be viewed at http://www.mq.edu.au/policy/docs/examination/policy.htm
It is Macquarie University policy not to set early examinations for individuals or groups of students. All students are expected to ensure that they are available until the end of the teaching semester, that is, the final day of the official examination period.
The weekly two hour lecture will be recorded with visual capture and made available on iLearn. Lectures commence in Week 1.
Technologies used and required: Lecture material will be placed on iLearn. The statistical package SPSS will be used and is available in iLab.
Recommended Texts: There is no set textbook for this unit. Useful reference texts for the Market Research part of this unit are
There is no suitable text for Conjoint Analysis. Most treatments in Market Research textbooks are either too simple or too technical. A useful reference for the Forecasting part is
Week |
Topic |
1 (1 August) |
Principal Components Analysis (PCA) |
2 (8 August) |
PCA |
3 (15 August) |
PCA and Factor Analysis (FA) |
4 (22 August) |
FA |
5 (29 August) |
Conjoint Analysis (CA) |
6 (5 September) |
CA and Revision |
7 (12 September) |
Test 1 |
8 (3 October) |
Introduction to Forecasting |
9 (10 October) |
ARIMA models |
10 (17 October) |
ARIMA models |
11 (24 October) |
Dynamic regression models and intervention analysis |
12 (31 October) |
Exponential Smoothing and Periodicity |
13 (7 November) |
Test 2 |
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
New Assessment Policy in effect from Session 2 2016 http://mq.edu.au/policy/docs/assessment/policy_2016.html. For more information visit http://students.mq.edu.au/events/2016/07/19/new_assessment_policy_in_place_from_session_2/
Assessment Policy prior to Session 2 2016 http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy prior to Session 2 2016 http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Complaint Management Procedure for Students and Members of the Public http://www.mq.edu.au/policy/docs/complaint_management/procedure.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
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