Week 1 Unit Overview and Assessments
Discussion of Unit outline and assessments in recorded lecture available on Echo.
No Tutorials are scheduled for this week.
Complete readings for Week 2
Week 2 Study of Television
Until the arrival of the Internet in the late 1990s, television was the most glamorous field of study and research across the many fields of media scholarship. New media technologies like the Internet and mobile communications have completely reconfigured the entertainment and information business. Television audiences are disappearing and moving onto interactive and on-demand services.
Tutorial discussion: What is technology disruption and how is it impacting on both the production and distribution of television? Discuss your own consumption habits of television and Internet.
Week 3 Trends and Flows
Whether you’ve got access to one channel or 500, television has spread to virtually all parts of the world in one way or another over the last 50 years. At one level it is global and flows across national borders, at another it is local and reflects the character of its audiences.
Tutorial activity: What are the characteristics of transnational television? What are the global frameworks within which the study of global television may be conducted as discussed by Straubhaar? Define and discuss cultural proximity in relation to audience reception of global television?
Week 4 Television News
Beyond direct experience, television news plays an important role in shaping the viewers’ knowledge about places, people and events around the world. However, the view of the world through television news can be distorted and disorientating. This can cause dire political, cultural and social misunderstanding.
Tutorial activity: Define and discuss two of the following - News Agenda, agenda setting, gate keeping and news values. What are some key professional practices and cultural factors that influence news production? Watch television news segments and identify some of these.
Week 5 Reporting Conflict – The Power of Pictures
Television has been the battleground for fighting ideological wars. Television news frames each conflict to appeal to its target audience.
Tutorial activity: Watch coverage of a conflict by CNN and Al Jazeera and discuss how their reporting may differ. Do they reflect any of the ten proposals for war coverage discussed by Galtung?
Week 6 Commercial Imperatives - Entertainment TV
Television is a promotional space that is aimed at matching audiences with advertisers. The pressures of commercialisation have reconfigured all aspects of television to generate profits and encourage the consumption of products and services, including international sports such as the Olympics.
Tutorial Discussion: How have commercial imperatives changed the business of television? Discuss the symbiotic relationship between sports and global television networks. and the success of format programming (such as the Voice) in different markets.
Week 7 State-Funded TV Services
Public service broadcasting has traditionally aimed at social agendas associated with concepts like nation-building, education and information dissemination. In recent years these concepts have been challenged by conservative political agendas that emphasise a reduced role for government in public services.
Tutorial activity: Discuss the principles of public service broadcasting and how it contributes towards a democratic society? How is Chinese State television different to western public service broadcasting?
Week 8 Hybridity, Identity and TV Consumption
Many people worry about the amount of foreign TV programs that appear on their screens. This relates to the concern that exposure to foreign values, behaviours and practices will ruin local cultures and traditions.This debate remains one of the strongest themes in the study of international flows of programming.
Tutorial Discussion: How does audience identity play out in TV consumption?
Week 9 TV Audience Research
Television can be found almost everywhere: from the lounge room to the airport lounge people can be found glued to it – or are they? Audience research illustrates the social, cultural, political and economic dimensions of television and just what it means to the viewer.
Tutorial Discussion: What are the differences between effects study and reception study in television research. Name some key scholars who have influenced the study of audience research.Why are they important?
Week 10 Development Television
Television has played an important role in the developing world in educating and informing the population as well as in the project of nation building. While technologies may eventually blur the distinctions between television and Internet content, the old box remains the key to widespread public access to information, entertainment and communication around the world.
Tutorial Discussion: Using the case study of Doordarshan discuss the development mandate of television broadcasting in India. How can television contribute to bringing a diversity of views in pluralistic societies such as nations in Africa?
Week 11 Indigenous and Community Television
Indigenous and community groups want access to television production for cultural maintenance and social action. Aboriginal people in Australia and Canada are leading the world in the production of proactive messages for their people to counter mainstream programming.
Tutorial Discussion: Why is it important for indigenous and marginalised groups to have access to the means of television production?
Week 12 New Media and Beyond
This week we discuss how social media and new technological inventions may shape the production, dissemination and consumption of television as we know it.
Tutorial Discussion: If you were the head of television at ABC TV or Channel 7, what are the things that excite you about the future of television. What are some of the challenges that you foresee?
Week 13 Review