Students will produce a 3 - 5- minute multimedia production (e.g. video/short film/animations, audio, still images, etc). 

Please use the instructions in the development of your video media file which is available in the course assignment guidelines.

The multimedia production comprises of a 3 to 5-minute presentation by yourself covering the following topics:

• Identify yourself: Name, Degree and major –explain favourite subjects and/or areas of expertise;
• Your philosophy on ethics in marketing and corporate social responsibility;
• How you would apply this in your future career.

It is to be uploaded to iLearn by Friday 12^th May at 11.00pm.

Extensions:

Extensions will only be granted in exceptional circumstances with prior approval from the Unit Convenor and on submission of a Disruption to Studies application. Late submissions will be penalised 10% (2 marks) for each 24 hour period late. 

Each member of the group will be allocated an individual component of the Marketing Group Project and will provide a progress report. The assignment acts as a progress report of the final project to demonstrate understanding of the relevant information that will contribute to the overall Group Marketing Project, and as such, feedback will be provided by lecturers.

The individual progress report is due in Week 10, with a hard copy to be submitted to your lecturer in your seminar in Week 10, as well as a soft copy uploaded via iLearn Turnitin Assignments by 11.00pm the same day (note that your marked copy will be the hard copy so any subsequent changes to the version you submit in the tutorial will not be considered).

For complete details of each phase, please see full description in ‘Final Written Report’ section that will be loaded on iLearn.

Extensions:

Extensions will only be granted in exceptional circumstances with prior approval from the Unit Convenor and on submission of a Disruption to Studies application. Late submissions will be penalised 10% (2 marks) for each 24 hour period late.

As part of evaluating the participative process, an individual reflective journal is required to be maintained throughout the course, due for submission after the group presentation and final group report has been submitted.

For many aspects of life, accurate self-assessment is an important and valuable skill. This applies to your own personal and professional development, where self-assessment is often needed to diagnose where you might need additional assistance or training. In this reflection, we are focusing on teamwork as practiced, experienced and observed during the marketing project.

The Reflective Journal is due in Week 13, with a hard copy to be submitted to BESS by 4pm on Friday 9th June as well as a soft copy uploaded via iLearn Turnitin Assignments by 11.00pm the same day (note that your marked copy will be the hard copy so any subsequent changes to the version you submit to Turnitin will not be considered).

• Complete details of the Reflective Journal are available in the course assignment guidelines.

Extensions:

Extensions will only be granted in exceptional circumstances with prior approval from the Unit Convenor and on submission of a Disruption to Studies application. Late submissions will be penalised 10% (2 marks) for each 24 hour period late.

Overall Requirements:

Students are required to complete a recommended marketing strategy of the Client Partner focusing on a particular marketing issue related to the organisation. Current concepts such as Ansoff, Porter, and Blue Ocean strategy will be used to formulate a strategic marketing solution for the client partner's posed issues, supported by other relevant marketing concepts and analytical tools.

The analysis must demonstrate

(a) group understanding of the issues that are facing the industry with respect to growth and competition; and

(b) a willingness to explore variant strategies as developed in your overall marketing studies thus far; and

(c) to be aware of the ethical and social responsibility issues in the industry; and

(d) at all times to develop strategy within that industry using the application of the relevant frameworks discussed in seminars, and indeed throughout your entire marketing major.

Note: Students will be required to complete a confidential assessment of their own contribution as well as the contribution of other members of the group to the report and presentation - a peer assessment.

Final Group Marketing Report (20%)

The final Group Marketing Report is due in week 12, with a hard copy to be submitted in your Lecturer in your seminar Week 12, as well as a soft copy uploaded via iLearn Turnitin Assignments by 11.00pm the same day (note that your marked copy will be the hard copy so any subsequent changes to the version you submit in the tutorial will not be considered).

A “Student Evaluation of Member Participation” to be submitted with the hard copy of the Final

Complete details of the Final Group Marketing Report are available in the course assignment guidelines as will be issued on iLearn.

Extensions:

Extensions will only be granted in exceptional circumstances with prior approval from the Unit Convenor and on submission of a Disruption to Studies application. Late submissions will be penalised 10% (2 marks) for each 24 hour period late. 

Oral Presentation (INDIVIDUAL MARK) (20%)

The oral presentation must demonstrate

(a) group understanding of the predominant issues in the industry and

(b) the potential to develop a suitable series of strategies solve the challenges of the Client Partner.

• Each student will be marked on his/her individual presentation as part of the overall

Marketing Group Project presentation. An individual mark will be allocated, not a total group mark.

• A soft copy of the entire group presentation is to be emailed to the tutor before the presentation is due and a hard copy provided to the tutor on the day of the presentation. Complete details of the Final Group Oral Presentation are available in the course assignment guidelines.

Extensions/Late Submissions: Individual absence from the presentation will incur a mark of zero for this part of the assignment, unless there are exceptional circumstances that have been approved through a disruption to study.