Unit convenor and teaching staff |
Unit convenor and teaching staff
Convenor, lecturer, and tutor
Dr Rachael Gunn
Contact via Email
Y3A.153
By appointment
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Credit points |
Credit points
3
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Prerequisites |
Prerequisites
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
This unit assesses some of the major transformations and continuities in the media environment of the early twenty-first century. Topics covered include: technological convergence; global media flows; regulation and ownership of media industries; the challenges to publicly funded media in an increasingly global and digital media environment; new and emerging media industries, including the creative industries discourse; key discourses and frameworks for analysing media audiences.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Hurdle | Due |
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Essay Outline | 25% | No | Thursday 14 September 11:59pm |
Online Weekly Quizzes | 25% | No | Weeks 2-5, 7-12 |
Final Essay | 40% | No | Tuesday 7 November 11:59pm |
Active Contribution | 10% | No | ongoing |
Due: Thursday 14 September 11:59pm
Weighting: 25%
You will submit an Outline of your Final Essay (700 words +/-10% and excluding references). The Outline should consist of a bullet point description of how you expect to structure your essay, including your argument and key points you will develop to support your argument. In general, the order of points in the Outline should reflect the order in which you will present your argument in the Final Essay. The Outline should demonstrate the ability to construct a framework for analysing and critiquing an identified issue. It should be clear and specific, and concisely communicate your discussion. The Outline should also acknowledge some of your (initial) research choices. You should also include a reference list of at least four academic sources you have read so far in preparing your Outline and should include in-text referencing where appropriate. At least one of your sources should be from independent research. The essay questions and further instructions will be made available on iLearn. The Outline is to be submitted via the Turnitin link on the MAS105 iLearn page by the due date and time.
Due: Weeks 2-5, 7-12
Weighting: 25%
There are ten online multiple choice quizzes throughout the semester testing your understanding of lectures and set readings, and thus your participation in two key elements of the unit. The quizzes are open book, but in order to successfully complete them you must have attended or carefully listened to the weekly lecture and read the set weekly readings.
The weekly quizzes are hosted on MAS105's iLearn site. They will open immediately after the lecture on Monday (at 3pm), and will close just before the lecture on the following Monday (at 2pm) - you have one week to complete each quiz. There will be quizzes in Weeks 2-5 and 7-12. There is no quiz in Week 6 because it is a Research and Writing week. Feedback on your quiz answers will be available one week after the quiz closes.
Due: Tuesday 7 November 11:59pm
Weighting: 40%
The Final Essay (1700 words +/-10% and excluding references) provides an opportunity for you to build on the Outline you submitted in Week 7. The essay questions will be made available on iLearn. Unless otherwise advised by your tutor, you should address the same essay question as you did for the Outline, but you may want to modify your approach or arguments in the light of feedback from your tutor and your own reflection on the strengths and weaknesses of your argument.
All essays should include evidence of wide reading and significant independent research. Your essay should refer to AT LEAST:
Broader reading within the disciplines of media, communications and cultural studies will be highly valued. All essays should include a reference list with full bubliographic details of all sources referred to in the essay, and in-text referencing. In MAS105, we expect you to use the Harvard or author-date referencing style. Further information about how to use this style is included on the library website under 'Harvard Style'. The Final Essay is to be submitted via the Turnitin link on the MAS105 iLearn page by the due date and time.
Due: ongoing
Weighting: 10%
Attendance and contribution in tutorials, based on effective preparation including reading, and attending lectures (or listening to them carefully online) is essential to successfully meet the learning outcomes. Tutors will keep records of your attendance at tutorials and will evaluate your active participation, preparedness, and contributions to class discussions and group activities.
Delivery Mode
Day (Internal).
Unit Requirements
A 3-credit point unit equates to an average of 10 hours of work per week over the 15 weeks of session (150 hours). Therefore, it is expected that you will spend 10 hours per week on MAS105, which includes lectures, tutorials, and private study. Private study may include reading time and preparation for assignments.
Students are reminded that they will be assessed on their knowledge of the unit content, which includes the lectures, set readings, as well as in-class discussions.
Required Readings
You will be required to read two articles each week - a full list of topics are in the Unit Schedule section below. All required readings will be listed on iLearn, and can be accessed through the library's MultiSearch function. Students must read the required readings for each week before the lecture, and certainly before the tutorial. These readings must be easily accessible in class, so required readings should either be printed out or downloaded and saved to your device.
Recommended Text
Meikle, Graham & Young, Sherman (2012) Media Convergence: Networked Digital Media in Everyday Life, Palgrave is recommended and available in the Coop Bookshop. Two chapters from the book are required readings for the unit.
Technology Used and Required
The assignments in this unit require word-processing skills and access to a web browser. Students will be expected to submit written material in class and online, and should therefore be equipped with appropriate technology and writing materials to do so.
MAS105 uses iLearn and it is expected that students will regularly check iLearn for details about lectures, assessments and further readings. The iLearn site will also give you an opportunity to discuss administrative and intellectual issues with your peers. You may bring tablets and laptops to class if you wish but you will be expected to have completed core readings BEFORE tutorials. These readings must be easily accessible in class, so required readings should either be printed out or downloaded and saved to your device. It is not essential that you bring a device to tutorials. Some computers are available for use in the Library.
Lectures and Tutorials
This unit comprises of a one-hour lecture every week throughout the semester, followed by a one-hour tutorial. Lectures and Tutorials begin in week one. Students are expected to attend every lecture. Lectures will be on Mondays 2-3pm in the Lotus Theatre, and are also recorded on ECHO360 which can be accessed via iLearn. Students are expected to attend every tutorial. Not attending tutorials, not preparing for tutorials, and not productively contributing to class discussions will negatively impact upon your 'Active Contribution' mark for the unit. You should read the required readings for each week before the lecture, and certainly before the tutorial. See the timetable website for further details: https://timetables.mq.edu.au/2017/.
Please note that we are unable to assist with changes of tutorial time. If you want to change to a different tutorial time you will need to go to the e-student website and try to change through that system. All changes to tutorial enrolment need to be made in this way by the student concerned - you will not just able able to turn up at the tutorial you want and hope the tutor lets you stay, as this is likely to cause unacceptable overcrowding.
Assignment submission
Written assignments will be submitted to turnitin via the links on the MAS105 iLearn website. Please make sure your full name, student number and tutor's name appears on the first page of your document. See below for information regarding late penalties and extensions.
Contacting your Tutor
Please record your tutor's email address at the beginning of semester and questions about MAS105 should first be directed to your tutor. Students should ensure that they can receive emails sent to their MQ email addresses. Tutors may take up to 48 hours to respond to students due to other teaching and research commitments.
Extensions and Late Penalties
Assignments which are submitted late without a previously negotiated extension will incur a 5% late penalty per day (including weekends and public holidays).
Extensions on the final version may be granted if Disruption to Studies is approved, or may be approved at the convenor's discretion upon receipt of appropriate documentation in cases where Disruption to Studies may not be applicable. Please see the Disruption to Studies policy: http://mq.edu.au/policy/docs/disruption_studies/policy.html.
Please contact the convenor Dr Rachael Gunn via email BEFORE the due date if you have health issues and/or serious family difficulties that mean you are unable to submit one of the assessed items by the due date. You may be given a short extension.
If you are unable to attend a tutorial due to a brief illness such as a cold or flu, please contact your tutor by email to explain the circumstances. Your tutor will record the reason for your absence.
Students with prolonged adverse circumstances or a pre-existing disability/health condition may be eligible for ongoing assistance and support. Such support is governed by other policies and may be sought and coordinated through Campus Wellbeing and Support Services.
What you can expect in MAS105
Our strategy in MAS105 is to get you to deepen and broaden your interest in media studies by exposing you to some critical theoretical frameworks that will help you understand the contemporary media landscape.
A lot of nonsense is written and talked around the media, and media studies can help you excavate the assumptions people (scholars and civilians) make when they pronounce on the media. You will have an opportunity to critically interrogate those assumptions, compare different perspectives on related issues, and test the evidence that is offered to support some of the big statements people make about ‘the media’ and especially ‘new media’. In short we’ll expect you to come out at the end of the unit able to be critical of others’ (and your own) preconceptions about new media.
We will ask a lot of you in this unit – you won’t be able to slowly fall asleep in lectures and tutorials and then regurgitate hastily memorised material in a final exam. To pass the unit you will need to consistently attend and participate in lectures and tutorials, read every week, and start working towards your major essay right at the beginning of semester. While there are a lot of assessments in the unit, most of them build on each other, so the work you put in to prepare for a Quiz in Week 3 will come to fruition in the richer Essay you submit in Week 13. However, you will need to be organised. We will remind you of upcoming deadlines, but you also need to keep close track of them yourself.
You’ll also need to talk to your fellow students, right from the beginning – we think you learn as much from each other as from listening to lectures and tutors. Tutorials and also the iLearn site will give you an opportunity to discuss administrative and intellectual issues with your peers.
Even though some of the ideas, readings and tasks we’ll ask you to engage with are really challenging, we will give you lots of help and support in building towards (and then planning beyond) your Final Essay. You will have opportunities to get feedback on your Outlines, and to get extra marks for a thoughtful contribution to class.
Opportunities for receiving feedback in MAS105
There are many opportunities for feedback on your ideas and understandings in MAS105. Sometimes you will be offered specific, direct feedback on your own individual work. Individual feedback on your understanding of readings and lectures is provided when the results and answers to the quiz are released from Week 3 onwards. Written feedback and marks will be provided by your tutor on your Essay Outline and your Final Essay. At other times, you will have the opportunity to get more general feedback on ideas and understanding as part of a group, for example, when you listen to peers and your tutor in tutorials or participate in interactive elements of lectures.
MAS105 Media Cultures, Semester 2, 2017
Please note: Lectures and tutorials begin in Week 1. There are no lecture or tutorials in Week 13. Students need to refer to iLearn for the weekly readings - all listed readings are essential.
Week 1: Convergent media, current contexts (July 31)
Week 2: How did we get here (Aug 7)
Week 3: What makes media change? (Aug 14)
Week 4: Global media flows (Aug 21)
Week 5: Measuring Media Audiences (Aug 28)
Week 6: Research and Writing (Sept 4)
Week 7: Vulnerable Viewers? (Sept 11)
MID-SEMESTER BREAK
Week 8: Regulating the media (October 2)
Week 9: Ownership (Oct 9)
Week 10: The end of public service broadcasting? (Oct 16)
Week 11: Social media, new public spheres? (Oct 23)
Week 12: Privacy or Participation? (Oct 30)
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy_2016.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Complaint Management Procedure for Students and Members of the Public http://www.mq.edu.au/policy/docs/complaint_management/procedure.html
Disruption to Studies Policy (in effect until Dec 4th, 2017): http://www.mq.edu.au/policy/docs/disruption_studies/policy.html
Special Consideration Policy (in effect from Dec 4th, 2017): https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policies/special-consideration
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
MMCCS Session Re-mark Application http://www.mq.edu.au/pubstatic/public/download/?id=167914
Information is correct at the time of publication
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
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This graduate capability is supported by:
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This graduate capability is supported by:
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This graduate capability is supported by:
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This graduate capability is supported by:
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This graduate capability is supported by:
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This graduate capability is supported by:
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This graduate capability is supported by:
There have been some changes to weekly readings to reflect recent changes in the media. The weekly lectures have also been updated and lecturers have been changed to provide fresh areas of expertise within the course.
The Essay Outline has been moved from Week 5 to Week 7 so that students can draw on more of the unit material in their assessment. The Final Essay has been moved from Week 10 to Week 13, and the 'Essay Evaluation' in Week 13 has been removed so that students have more time to develop their Final Essay and to critically engage with the unit material.
The 'Quizzes' (online, multiple-choice) have been weighted more heavily at 25% rather than 20% and the 'Essay Outline' has been weighted at 25% instead of 20% to replace the 'Essay Evaluation' that was worth 10%.
'Participation' has been changed to 'Active Contribution' to more accurately reflect the aims of the assessment.
Readings are no longer available in the form of a reader, and are now listed on iLearn and can be accessed through the library.
The order of the weekly topics has been slightly amended to emphasise key topics earlier in the semester.
Assignments which are submitted late without a previously negotiated extension will incur a 5% late penalty per day (including weekends and public holidays).
Extensions on the final version may be granted if Disruption to Studies is approved, or may be approved at the convenor's discretion upon receipt of appropriate documentation in cases where Disruption to Studies may not be applicable. Please see the Disruption to Studies policy: http://mq.edu.au/policy/docs/disruption_studies/policy.html.
Please contact the convenor Dr Rachael Gunn via email BEFORE the due date if you have health issues and/or serious family difficulties that mean you are unable to submit one of the assessed items by the due date. You may be given a short extension.
If you are unable to attend a tutorial due to a brief illness such as a cold or flu, please contact your tutor by email to explain the circumstances. Your tutor will record the reason for your absence.
Students with prolonged adverse circumstances or a pre-existing disability/health condition may be eligible for ongoing assistance and support. Such support is governed by other policies and may be sought and coordinated through Campus Wellbeing and Support Services.