Important:

It is the responsibility of students to view their marks for each piece of assessment on iLearn within 20 working days of posting. If there are any discrepancies, students must contact their tutor immediately. Failure to do so will mean that queries received after the release of final results regarding assessment marks (not including the final exam mark) may not be addressed.

Classes

Number and length of classes: 1 X 2 hour lecture (Monday 2-4pm) and 1 X 1 hour tutorial for a total of 3 hours face-to-face teaching per week

Please note: the above information may be subject to timetable room change - students must check final timetable before classes commence for confirmation of lecture/tutorial locations. The timetable for classes can be found on the University web site at -http://www.timetable.mq.edu.au/

Lecture Information

Lectures are recorded for the main purpose of student 'revision' - not generally as a substitute for attending 'face-to-face' lectures. You are strongly encouraged to attend all the lecture program.

Signed attendance sheet not required for lectures

Due to the evolving legal environment in the marketing/management/law area - lecture slides on iLearn may be subject to updates and other changes.

Tutorial Information

Students must attend their assigned tutorial class

Tutorials start in week 2 of the semester

Please note: The Unit Convenor/Lecturer/Tutors cannot change your tutorial times, any tutorial changes must be finalised through formal Department online processes

It is expected that you come to tutorial classes prepared. This means doing the necessary readings and answering tutorial problems before the tutorial class

Attendance record will be taken at each tutorial session.

Please ensure that you sign the attendance sheet: if you miss a tutorial please contact your tutor via email (not the Unit Convenor), provide the necessary documentation if required (e.g. medical certificate, etc.) to your tutor. In special circumstances, if your tutorial absence is going to be longer than two weeks (continuing) you may need to notify the Unit Convenor, as well as your tutor.

Warning: students must attend at least 10 out of 12 tutorials - failure to do this may affect your final grade

Students are to arrive on time and not leave until the end of class

Mobile phones must be switched off and not simply put on 'silent'

No photographs or recording without prior permission from lecturer/tutor

Laptops/computers must only be utilised for official class purposes such as writing notes. Not as entertainment or a 'catch-up' with social media

Students who disturb or disrupt in lectures and/or tutorial will be asked to leave

Students are required to prepare reading/questions for tutorial classes and engage in class discussion

The tutorial questions and sessions are designed to initiate active student participation of the subject material. Please note: tutorials are not a catch-up substitute mini lecture!

Summary of Requirements:

You need the required tutorial attendance, as well as attempting each of the assessment tasks outlined in the unit guide  in order to gain a minimum  pass of 50% in the course. Students are not required to gain a pass mark in the exam (or in other assessment tasks) to pass the subject.

Technology Used

The course will make use of iLearn and email for communication with the teaching staff and between students.

Students will need access to a reliable Internet service to complete this unit.

Course material is available on the learning management system (iLearn). https://ilearn.mq.edu.au/login.MQ/

Number and length of classes: 3 hours face-to-face teaching per week for 13 weeks

You are required to check for updated iLearn information for this subject on a weekly bases.

Your assessment grades, i.e. quiz, essay, etc.  (once finalised) will be posted on Grade Book - it is your responsibility to contact your tutor within a reasonable time frame for any discrepancies.

Please Note: The assessment for MKGT350 has been updated from the previous year. Changes include: 50% for in-class assessment (10% quiz 1 and 2; essay 30%) and 50% for 'open-book examination.

Global Context and Sustainability:

This unit teaches marketing law and management principles that apply to Australia but can also be applied in a global context. Sustainability issues are included in  Corporate Social Responsibility materials, as well as the development and management of ethical and legal component of this unit

Research and Practice:

In addition to the required textbook for this unit, students should familiarise themselves with the relevant periodical section of the library as well as access quality newspapers and journals. We recommend the following:

• Marketing Magazines
• Daily Newspapers
• Australasian Journal of Marketing
• Legal Journals Devoted to Marketing and Management Considerations
• Harvard Law and Business Review
• Australian Business Monthly
• Journal Articles Relating to Intellectual Property (both in Australia and Overseas)
• Australian Law Reform Commission Reports
• Business Review Weekly

Students are able to access these and other important resource materials through the library home page. Under 'research' select search for journals and type the name of the journal or the area that you wish to access.

Recommended Research Databases:

Students should also familiarise themselves with key research databases available for access through the library. Databases recommended (but not limited) for your study in marketing and law include:

• Austlii (case law and legislation, some journal articles, special interest law)
• Business Source Premier
• ABS Statistics
• Anstat
• www.agps.gov.au
• LBC (Law Book)
• ALRC (Australian Law Reform Commission)
• Google Scholar (only when logged in via Macquarie University website)

This unit uses research by:

• Julie Zetler, Rodney Bonello, Essentials of Law, Ethics and Professional Issues for CAM (2011, Elsevier Press)
• Julie Zetler, ‘Legal and Ethical Impact of Electronic Health Records on Privacy and Confidentiality’ (Doctorate, Faculty of Law, University of Sydney, complete 2012)
• Julie Zetler, Verity Greenwood, ‘Lost in Space: Impact of Sessional and Contract Employment on Academia’ (February, 2010) East Asian Law Conference, Hong Kong.
• Julie Zetler, Verity Greenwood, ‘Trapped in a Time Warp: Managing the Effects of Academic Workplace Changes’ (July, 2010) Australasian Law Teachers Association (ALTA), Auckland New Zealand.
• Robin Woellener, Julie Zetler, ‘Telemedicine and the Law: Some Emerging Issues’ 2011
• Julie Zetler, Karolyn White, ‘Healthcare Identifiers Act: Issues for Research Ethics’, International Law, Medicine and Science Conference Paper, Rhodes, 2011
• Karolyn White, Julie Zetler ‘E-Health: Issues for Human Research Committees’, Australian Ethics Network Conference, 2012.
• Robin Woellner, Julie Zetler, "Judge Not, Lest Ye Be Judged: The Trials of a Model Litigant" (14 November, 2013) Journal of Australian Law Teachers Association.
• Robin Woellner, Julie Zetler, Satisfying the Taxpayer's Burden of Proof in Challenging a Default Assessment: The Modern Labours of Sisphus? (December 2014) Journal of the Australasian Law Teachers Association

This unit uses research from the following journals:

• Journal of Business Law
• Journal of Marketing
• Journal of Intellectual Property Law
• Journal of Advertising