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BBA 220 – Entrepreneurship and New Venture Management

2017 – S2 Day

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff Unit Convenor
Frances Chang
Contact via via email
E4A218
Thursdays, 12 noon to 1pm
Tutor
Lauren Gellatly
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TBA
TBA
Tutor
Jennifer Hsieh
Contact via via email
TBA
TBA
Tutor
Maryam Mathers
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TBA
TBA
Tutor
Simran Talwar
Contact via via email
TBA
TBA
Tutor
Brett White
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TBA
TBA
Unit Moderator
Erik Lundmark
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TBA
TBA
Credit points Credit points
3
Prerequisites Prerequisites
21cp at 100 level or above
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description
This unit introduces students to the entrepreneurial process of identifying opportunities and developing these opportunities to new business ventures. Students will learn business concepts and processes required to successfully launch and operate an entrepreneurial venture. The unit is taught through experiential learning where students learn by starting a business venture. The new business can be a profit-driven enterprise or an enterprise driven by addressing social needs. Students will learn how to investigate market dynamics and customer needs to generate innovative ideas. Crafting a business plan and working towards a pitch provide the necessary critical skills that, to a degree, resemble the real world of entrepreneurship. Students will bring together the knowledge acquired across different disciplines and will need to participate actively as an entrepreneurial team to launch the new venture.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at http://students.mq.edu.au/student_admin/enrolmentguide/academicdates/

Learning Outcomes

  1. Analyse key entrepreneurship concepts, theories and principles, including knowledge of different types of entrepreneurs.
  2. Actively seek new ideas, evaluate entrepreneurial opportunities and critically analyse entrepreneurship business issues, including ethical considerations in analysis and decision-making.
  3. Develop, review and revise strategies for creating new ventures and develop solutions to entrepreneurial problems in ways that reflect value for business and society.
  4. Apply competence and communications skills to build teamwork spirit in integrating key management, marketing and operation models to create a coherent and feasible new venture business plan.

General Assessment Information

Requirements to complete this unit satisfactory  Successful completion of this unit is conditional on submission of all assessment tasks and achieving a minimum of 50% of the total assessments. Students are expected to complete all assessment tasks for this Unit. 

Assessment Tasks

Name Weighting Due
Individual Case Essay 30% Week 6, 4 Sept by 9am
New Venture Business Plan 30% Week 4 to Week 13
Final Exam 40% Formal Exam period

Individual Case Essay

Due: Week 6, 4 Sept by 9am
Weighting: 30%

Case Essay Due: Week 6, Mon 4 Sept by 9am Weighting: 30%

The individual essay is a critical reflection of the definition of entrepreneurship, the origin of entrepreneurial ideas and opportunities and the entrepreneurial mindset that is often a characteristic of an entrepreneur. The essay is based on secondary research and primary research. Your first task is to provide a critical review of entrepreneurship. Your critical review is based on synthesising readings from peer-reviewed academic journals, relevant databases, industry and government reports, websites and newspaper articles. Your second task is to analyse the startup and development of an entrepreneurial venture. This second task requires you to interview an entrepreneur. Draw on concepts and theories to consider the characteristics of your selected entrepreneur and the emergence of his/her business idea.

All students must submit their essays through turnitin using the link on iLearn. No extension will be granted. Late essays will incur a 10% penalty per 24-hour period that they are late. Saturday and Sunday each count as one day. Penalty does not apply in cases in which an application for disruption is made and approved. If the revised extended deadline is not met, late penalty applies.

Read the Individual Report instructions on iLearn for additional details and marking criteria.


This Assessment Task relates to the following Learning Outcomes:
  • Analyse key entrepreneurship concepts, theories and principles, including knowledge of different types of entrepreneurs.

New Venture Business Plan

Due: Week 4 to Week 13
Weighting: 30%

This assessment comes in two parts. First part is the written Business Plan and the second part is the Business Pitch presentation.

Part 1 Written Business Plan (Team mark worth 15%)

Gone are the days of the maverick entrepreneur! Research indicates that an entrepreneurial team has a higher chance of success compared to a lone entrepreneur. Your task is to assemble a diverse and energetic creative team of students to launch a new business venture. The task of the team is to identify business opportunities, assess these opportunities and develop a business plan to launch your new business venture. Progressive milestones must be established from week 4 before the culmination of your progress into the Business Plan which must be submitted through turnitin by Week 11, Wed, 25 Oct 2017 by 9am.

No extension will be granted. Late reports will incur a 10% penalty per 24-hour period that they are late. Saturday and Sunday each count as one day. Penalty does not apply in cases in which an application for disruption is made and approved. If the revised extended deadline is not met, late penalty applies.

Part 2 Business Pitch presentation (Individual mark worth 15%)

15-minutes per new business team pitch presentation. Presentation slides must be uploaded on iLearn BEFORE presentation!

The entrepreneurial team must present its New Business Venture in a presentation pitch in Week 12 or Week 13. Tutorial attendance at Week 12 and Week 13 is compulsory for all students. Failure to attend will result in 0 marks. This is a 15-minutes per team presentation. Marks are awarded based on individual presentation even though this assessment is a team business pitch presentation. BEFORE the pitch presentation, you must submit your team’s powerpoint slides on iLearn Discussion Forum. Your powerpoint presentation must not contain more than 12 slides. Penalty applies if powerpoint slides are not uploaded before the pitch presentation. All students must be present in class in both the Pitch presentation days. Absence without approved “Disruption to Studies” will be awarded 0 marks.

Read the New Business Venture Plan instructions on iLearn for additional details and marking criteria.


This Assessment Task relates to the following Learning Outcomes:
  • Analyse key entrepreneurship concepts, theories and principles, including knowledge of different types of entrepreneurs.
  • Actively seek new ideas, evaluate entrepreneurial opportunities and critically analyse entrepreneurship business issues, including ethical considerations in analysis and decision-making.
  • Develop, review and revise strategies for creating new ventures and develop solutions to entrepreneurial problems in ways that reflect value for business and society.
  • Apply competence and communications skills to build teamwork spirit in integrating key management, marketing and operation models to create a coherent and feasible new venture business plan.

Final Exam

Due: Formal Exam period
Weighting: 40%

The final examination is included as an assessment task for this unit to provide assurance that the student has attained the knowledge and skills assessed by the exam. The exam will be held during the University’s formal examination period.


This Assessment Task relates to the following Learning Outcomes:
  • Analyse key entrepreneurship concepts, theories and principles, including knowledge of different types of entrepreneurs.
  • Actively seek new ideas, evaluate entrepreneurial opportunities and critically analyse entrepreneurship business issues, including ethical considerations in analysis and decision-making.
  • Develop, review and revise strategies for creating new ventures and develop solutions to entrepreneurial problems in ways that reflect value for business and society.
  • Apply competence and communications skills to build teamwork spirit in integrating key management, marketing and operation models to create a coherent and feasible new venture business plan.

Delivery and Resources

Classes 1 x 2 hour lecture and 1 x 1 hour tutorial each week; i.e., 3 hours of class each week unless otherwise indicated in the lecture schedule. Classes may vary due to public holidays. The timetable can be found on the University website at: http://students.mq.edu.au/student_admin/ timetables.

Required Text Barringer, B. and Ireland, R. (2016). “Entrepreneurship. Successfully Launching New Ventures”. Global Edition, 5th Ed, Pearson Education Ltd. England .

Useful additional text

Barringer, B (1980). “Preparing Effective Business Plans An Entrepreneurial Approach”.  2nd Ed., Global Ed. Prentice Hall.

Osterwalder, A and Pigneur, Y (2010). "Business Model Generation: A handbook for visionaries, game changers and challengers", John Wiley & Sons, Inc., New Jersey.

Prizes Prizes for this unit: http://www.businessandeconomics.mq.edu.au/undergraduate_degrees/ prizes_scholarships Suggested Academic Journals for reading: • Entrepreneurship, Theory and Practice • Harvard Business Review• Journal of Business Venturing • Journal of Small Business Management • Journal of Small Business Economics Some suggested journal articles may be available on iLearn

Additional relevant resources • Global Entrepreneurship Monitor : http://www.gemconsortium.org/ • ABS, Australian SMES : http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/ 1321.0Main+Features12001?OpenDocument • Innovation Australia : http://www.innovation.gov.au/ • Harvard Business school entrepreneurs http://www.hbs.edu/entrepreneurs/ • Pitch for financial investors: check iLaern for current links • Crowd funding: check iLearn for current links • Venture capital: check iLearn for current links • Angel investors: check iLearn for current links

Unit Web Page Please note that the unit’s logon iLearn address is: http://ilearn.mq.edu.au Please check this site each week for lecture slides (available for downloading and printing). In addition, other notes will be posted on the site from time to time and discussion forums are available for online participation. It is incumbent upon each student to regularly check iLearn (i.e. at least once a week). Where stated in your assessments, you must upload your reports through the appropriate Turnitin link. IT IS YOUR RESPONSIBILITY TO ENSURE THAT YOU SUBMIT YOUR ASSESSMENTS TO THE CORRECT TURNITIN LINK - UNDER YOUR CORRECT TUTOR'S NAME, ON THE CORRECT DATE. Failure to do so will result in a loss of marks.

Technology Use Students are expected to have knowledge of working with Microsoft Word, Excel and PowerPoint Also it is expected that students get themselves familiar with iLearn, Google Scholar, and other required online databases.

Unit Schedule

Week

 

Lectures and Readings

Tutorial activities

1. Thurs, 3 Aug

Introduction to Unit and Introduction to Entrepreneurship

 

Guest Speaker: TBA

 

Readings – Chapter 1 PLUS journal articles on ilearn

 

No tutorial

2. Thurs, 10 Aug

Recognizing opportunities and generating ideas

 

Guest Speaker: TBA

 

Readings – Chapter 2 PLUS journal articles on iLearn

 

Introductions

 

Briefing on assessment tasks

 

Case Study for in-class participation:

 

Prim: How a lack of passion and resolve can kill a business – p. 33

 

3. Thurs, 17 Aug

Feasibility Analysis

 

Readings – Chapter 5 PLUS journal articles on iLearn

 

Formation of teams.

 

Q&As on assessment tasks

 

Case Study for in-class participation:

 

Dropbox: Solving a compelling problem in a

smooth manner – page 90

 

4. Thurs, 24 Aug

Business Models

 

Readings – Chapter 4

Additional reading – Osterwalder and Pigneur (2010)

 

PLUS journal articles on iLearn

 

In-class entrepreneurial team work:

 

Focus on “Team Contract” and brainstorming that Big

idea.

 

You be the VC 2.1 and 2.2 p.89

 

5. Thurs, 31 Aug

Industry and Competitor Analysis

 

Readings – Chapter 5 PLUS journal articles on iLearn

 

Case Study for in-class participation:

Quirky: How one company … p.136

 

Also Application Question 4-25, p.157

 

6. Thurs, 7 Sept

Writing a Business Plan

 

Readings – Chapter 6

Additional reading – Preparing Effective Plabs, Barringer (2008)

 

PLUS journal articles on iLearn

 

In-class entrepreneurial team work – Show and

discuss progress of Business plan, focusing on the business idea, industry and feasibility.

 

Individual Report Due: Mon, 4 Sept by 9am.

 

7. Thurs, 14 Sept

Legal Foundation and types of intellectual property

 

Readings – Chapter 7 and 12

Case Study for in-class participation:

 

Birchbox: Leveraging the College Experience…p.232

 

 

Mid-session break Monday 18 Sept to Sunday 1 October (inclusive)

 

8. Thurs, 5 Oct

Financial Viability

 

Readings – Chapter 8 PLUS financial templates on iLearn

 

In-class entrepreneurial team work –Show and

discuss progress of Business plan, focusing on management, marketing and operations.

 

9. Thurs, 12 Oct

Building your new venture team and Unique marketing issues

 

Readings – Chapter 9 and 11

 

In-class participation:

 

You be the VC 8.1 and 8.2: p.309

10. Thurs, 19 Oct

 

Getting finance and funding

 

Readings – Chapter 10 PLUS journal articles on iLearn

 

In-class entrepreneurial team work:

 

Final work-in-progress discussion of your Business Plan.

 

11. Thurs, 26 Oct

Challenges and strategies for venture growth

 

Readings – Chapter 13, 14 PLUS journal articles on iLearn

 

In-class entrepreneurial team work:

 

Focus on preparation for your Business Pitch

New Venture Business Plan Due: Wed 25 Oct

by 9am

 

12. Thurs, 2 Nov

Continuing on growth strategies and franchising

 

Readings – Chapter 14 and 15 PLUS journal articles on iLearn

 

Tutorial attendance is compulsory for all students.

 

First few groups to present New Business

Pitch

 

13. Thurs, 9 Nov

Revisions and Final Q&As.

Tutorial attendance is compulsory for all students.

 

Remaining groups to present New Business

Pitch

 

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:

Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html

Assessment Policy http://mq.edu.au/policy/docs/assessment/policy_2016.html

Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html

Complaint Management Procedure for Students and Members of the Public http://www.mq.edu.au/policy/docs/complaint_management/procedure.html​

Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.

In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/

Results

Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

Learning Skills

Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.

Student Enquiry Service

For all student enquiries, visit Student Connect at ask.mq.edu.au

Equity Support

Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Graduate Capabilities

Problem Solving and Research Capability

Our graduates should be capable of researching; of analysing, and interpreting and assessing data and information in various forms; of drawing connections across fields of knowledge; and they should be able to relate their knowledge to complex situations at work or in the world, in order to diagnose and solve problems. We want them to have the confidence to take the initiative in doing so, within an awareness of their own limitations.

This graduate capability is supported by:

Learning outcomes

  • Analyse key entrepreneurship concepts, theories and principles, including knowledge of different types of entrepreneurs.
  • Actively seek new ideas, evaluate entrepreneurial opportunities and critically analyse entrepreneurship business issues, including ethical considerations in analysis and decision-making.
  • Develop, review and revise strategies for creating new ventures and develop solutions to entrepreneurial problems in ways that reflect value for business and society.

Assessment tasks

  • Individual Case Essay
  • New Venture Business Plan
  • Final Exam

Effective Communication

We want to develop in our students the ability to communicate and convey their views in forms effective with different audiences. We want our graduates to take with them the capability to read, listen, question, gather and evaluate information resources in a variety of formats, assess, write clearly, speak effectively, and to use visual communication and communication technologies as appropriate.

This graduate capability is supported by:

Learning outcomes

  • Analyse key entrepreneurship concepts, theories and principles, including knowledge of different types of entrepreneurs.
  • Actively seek new ideas, evaluate entrepreneurial opportunities and critically analyse entrepreneurship business issues, including ethical considerations in analysis and decision-making.
  • Develop, review and revise strategies for creating new ventures and develop solutions to entrepreneurial problems in ways that reflect value for business and society.
  • Apply competence and communications skills to build teamwork spirit in integrating key management, marketing and operation models to create a coherent and feasible new venture business plan.

Assessment tasks

  • Individual Case Essay
  • New Venture Business Plan
  • Final Exam

Discipline Specific Knowledge and Skills

Our graduates will take with them the intellectual development, depth and breadth of knowledge, scholarly understanding, and specific subject content in their chosen fields to make them competent and confident in their subject or profession. They will be able to demonstrate, where relevant, professional technical competence and meet professional standards. They will be able to articulate the structure of knowledge of their discipline, be able to adapt discipline-specific knowledge to novel situations, and be able to contribute from their discipline to inter-disciplinary solutions to problems.

This graduate capability is supported by:

Learning outcomes

  • Analyse key entrepreneurship concepts, theories and principles, including knowledge of different types of entrepreneurs.
  • Actively seek new ideas, evaluate entrepreneurial opportunities and critically analyse entrepreneurship business issues, including ethical considerations in analysis and decision-making.
  • Develop, review and revise strategies for creating new ventures and develop solutions to entrepreneurial problems in ways that reflect value for business and society.

Assessment tasks

  • Individual Case Essay
  • New Venture Business Plan
  • Final Exam

Critical, Analytical and Integrative Thinking

We want our graduates to be capable of reasoning, questioning and analysing, and to integrate and synthesise learning and knowledge from a range of sources and environments; to be able to critique constraints, assumptions and limitations; to be able to think independently and systemically in relation to scholarly activity, in the workplace, and in the world. We want them to have a level of scientific and information technology literacy.

This graduate capability is supported by:

Learning outcomes

  • Analyse key entrepreneurship concepts, theories and principles, including knowledge of different types of entrepreneurs.
  • Actively seek new ideas, evaluate entrepreneurial opportunities and critically analyse entrepreneurship business issues, including ethical considerations in analysis and decision-making.
  • Develop, review and revise strategies for creating new ventures and develop solutions to entrepreneurial problems in ways that reflect value for business and society.
  • Apply competence and communications skills to build teamwork spirit in integrating key management, marketing and operation models to create a coherent and feasible new venture business plan.

Assessment tasks

  • Individual Case Essay
  • New Venture Business Plan
  • Final Exam

Changes from Previous Offering

Final assessment for this S2 2017 semester is now an exam instead of a Reflective Report.

Global and Sustainablity

This Unit draws on global practices of sustainability in addressing entrepreneurial projects. Students have the opportunity to engage in sustainable issues that affect community and society at large.

Research and Practice

This Unit builds on entrepreneurial principles of understanding the external and internal environment which provide the platform to seek opportunities and to launch new ventures. This perspective requires students to source secondary and/or primary data from Macquarie University library and other external sources and to apply the research findings to their assessments. Students are reminded to consider ethical implications of conducting research.