Student Workload and Performance Level Students are expected to complete all assessment tasks for this subject. Successful completion of this unit requires the student to achieve at least 50% in total in the assessment tasks offered. Students should note that each credit point normally requires about 2 hours of study per week. Thus, MKTG309 Marketing Project which is a 3 credit point unit requires that students commit about 6 hours study a week, including attendance at lectures and tutorials. Failure to attend at least 10 out of 12 tutorials might impact your team work and team performance.

Plagiarism Students must not engage in plagiarism in the process of doing assessments tasks for this unit, or any unit whilst at University. Please read the University policy on academic honesty - details can be found in the 'Policies and Procedures' section of this Unit Guide. Plagiarism: Using the work or ideas of another person, whether intentionally or not, and presenting this as your own without clear acknowledgement of the source of the work or ideas. This includes, but is not limited to, any of the following acts: • copying out part(s) of any document or audio-visual material or computer code or website content without indicating their origins • using or extracting another person's concepts, experimental results, or conclusions • summarising another person's work • submitting substantially the same final version of any material as another student in an assignment where there was collaborative preparatory work • use of others (paid or otherwise) to conceive, research or write material submitted for assessment (e.g. ghost writing) • submitting the same or substantially the same piece of work for two different tasks (selfplagiarism).

Lectures and Tutorials:

• This unit consists of 3 hours face-to-face teaching per week, one 2 hour lecture and one 1 hour tutorial

Required Reading: Textbook

French, J. & Gordon, R. (2015). Strategic Social Marketing. Sage: London.

Required Reading: Journal Articles

Journal articles relevant to each week of the unit can be found on the iLearn site.

Other Resources are available on the MKTG309 iLearn website

Technology Used and Required:

• Students are required to use power point, word processing and ilearn.

Unit Webpage:

• Course material is available on the learning management system (iLearn)

• The web page for this unit can be found at: http://ilearn.mq.edu.au

• The timetable for this unit can be accessed from this portal: http://timetables.mq.edu.au

Class Participation:

• Students are expected to participate in class. Students will have the opportunity to

participate in tutorial classes, and online discussion forums.

Team Work:

• Team work is an inherent requirement in this unit, and students are expected to form

teams, and work professionally and effectively on a team project.

For the Individual Essay and Team Project assessments, there are different choices of social marketing issues for selection.

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Email Etiquette: Consultation with your subject coordinator and/or teachers via email

Your tutors and lecturers receive a very large number emails each day. Before sending an email to them please - you must check whether the answer to your enquiry is already contained within the unit guide or the iLearn site for the unit. The vast majority of emails from students to teaching staff relate to information that has already been provided. If you send an email of this type you will not receive a reply. Therefore, you must please carefully read the unit guide and iLearn site before sending a query by email. Any emails sent by students must come from your Macquarie University email account. Emails from any other account will not be read and very often end up in the Spam/Junk box.

In order to enable teaching staff to respond to your emails appropriately and in a timely fashion, students are asked to observe basic requirements of professional communication, consider what the communication is about:

• Is your question addressed elsewhere (e.g. in the unit guide or on the unit iLearn site)?

• Is it something that is better discussed in person? This may be the case if your query requires a lengthy response or a dialogue in order to address. If so, bring up your question during class (lectures or tutorials) or seek consultation during consultation times or schedule an appointment or see your tutor/lecturer.

• Are you addressing your request to the most appropriate person - please note that teaching staff do not deal with IT or student administration issues?

Specific email title/ header to enable easy identification of subject related/ student emails

• Identify the unit code of the subject you are enquiring about (as your teacher may be involved in more than one subject) in the email header. Add a brief, specific header after the unit code where appropriate.

Professional courtesy

• Address your teacher appropriately by name (and formal title if you do not yet know them).

• Use full words (avoid 'text-speak' abbreviations), correct grammar and correct spelling.

• Be respectful and courteous.

• Academics will normally respond within 1-3 days. It is quite acceptable to send a reminder email if you have not received a respond as sometimes emails can get ‘lost’.

• Please ensure that you include your full name, and identify your seminar or tutorial group in your email so that your teachers know who they are communicating with and can follow-up personally where appropriate.

A guide to eLearning 'Netiquette' is available at:

https://www.mq.edu.au/iLearn/student_info/netiquette.htm

• This unit uses research by Macquarie University researchers and from external sources (see journal article reading list)

• This unit gives you practice in applying research findings in your assignments

• This unit gives you opportunities to conduct your own research

• This unit draws on global case studies, literature and readings about social marketing issues and environmental sustainability.