This assessment consists of two parts: Written (group) worth 13 marks and Presentation (individual) worth 12 marks.

The Group Research Project should be a critical reflection of the opportunities and challenges facing organisations in their pursuit of international markets. Select an Australian organisation that markets in at least one overseas market, in addition to domestically. It must be an Australian owned organisation, that is ideally consumer facing (B2C), already competes in the domestic Australian market and is attracted by the opportunity to grow by launching its offering into at least 1 x overseas market. The organisation must be small to medium in size, not an established large multinational. Your assessment task is to consider the organisation's reasons for going global and examine key external and internal factors that impact decision-making in its entry to international markets. You must research and analyse at least three academic articles to assist in your understanding of why organisations choose to go global and the benefits and challenges they face. Then you must research and analyse your selected organisation in terms of its global marketing strategies (either existing or ones you develop for a new market) and compare each strategy (each of the 4 Ps) with the findings of at least three academic journal articles for each P - in addition (not instead of), you may also refer to industry and government reports and newspaper articles. In total, you must incorporate at least fifteen (15) academic articles (plus industry and government reports, websites and newspaper articles) in your analysis.

The word limit is 4,000 minimum and 5,000 maximum limit, excluding Title Page,Table of Contents, References List and any Tables/Figures, etc. You should avoid the use of appendices where possible.

Although this is a group assessment and you will be marked on group cohesion and collaboration (as per the Learning Outcome), each group member must include their name next to the heading of the section they have developed. In addition, you must list all sources (academic journal articles, websites, industry and government reports and newspaper articles), in the References list in alphabetical order, under each student's name and SID. DO NOT merely include the student name and SID at the end of each reference. The References section must clearly display each student's name and SID with all references obtained by that student, underneath. Then the next student's name and SID, etc.

Please note that where there is disparity in the number and quality of academic articles in terms of research and analysis between students in the group, different marks will be allocated. To that end, whilst the group should ensure that the Research Project flows logically, NO group member is expected to carry any of the other group members by doing any of their work for them.

Please refer to the marking rubric for this assessment on iLearn, for guidance.

Submission

Submit your Group Research Project through the Turnitin link on iLearn. You must submit by Monday of Week 12 - no later than 5 pm on the 29 May 2017. No hard copies or soft copies via email, will be accepted.

Penalties

No extensions will be granted. Late projects will incur a 10% penalty per 24-hour period that they are late, including Saturdays and Sundays. Penalties do not apply when an application for disruption is made and approved. Late penalty applies to the revised deadline if an application for Disruption to Studies is made and approved. 

10% written (group) and 10% presentation (individual).  This assessment provides the opportunity for students to critique and analyse an assigned case study. This must be based on a minimum of 2 peer-reviewed academic articles per each group member.  A soft copy must be uploaded to Turnitin prior to tutorial commencement (no hard copies or soft copies via email, will be accepted). Your written case study (group) should be  2,000 to 3,000 words in length.  Each group member must clearly state the section that they are responsible for, next to the relevant heading. You must also list the academic journal articles under each student's name and SID, in the References list. Please note that the written component of the case study is a group assessment, therefore you will be marked on group cohesion and collaboration (as per the Learning Outcome), However, where there is a difference in the number and quality of academic articles and analysis and application, students will be awarded a different mark accordingly. Please refer to the case study written marking rubric. You must hand a hard copy of your PP slide presentation (with each group member's individual contribution clearly stated) to your tutor, before you begin your presentation.

You must include the student name and SID next to the heading completed by that student for both the group written and the individual presentation components. Please refer to the Elaboration of Assessments document on iLearn for further information. Also refer to the marking rubrics for each of these two assessment components, on iLearn.

Each group will have a maximum of 40 minutes to present their case study, including class discussion based on Q&As from the rest of the class. Timing for each group member will be strictly monitored by your tutor. For example, if there are five members in the group, then each group member will have exactly 8 minutes maximum to present, including their class discussion/involvement. Anybody going over the 8 minute limit will be asked to terminate their presentation on the spot.

Many case studies have three questions - some have four. Where there are more group members than there are case study questions, then if there are five students for example, one should be responsible for the Introduction and another for the Conclusion (both the introduction and conclusion must be backed up with academic article research - a minimum of two per student). Each student in the group should include a question, or ask questions from the rest of the class with the Q&A they have prepared at the beginning of tutorial, in order to generate class discussion, at the end of their individual part of the presentation. This must strictly be contained within the time limit for each presenting student. Refer to the case study presentation rubric.

Rubrics for the written and presentation components are available on iLearn.

Each group member must submit their peer evaluation of all fellow group members for the written component of the case study, to their tutor on the day the case study is due. In situations of unsatisfactory contributions by a group member, the mark will be moderated. To that end, it is essential that you clearly identify each section of the written case study by showing the student name and SID, including in the References list. The Unit Convenor has the final say in all group mark adjustments. The group written assessment is worth 10% and the individual component is worth 10%.

The Group Case Study and Presentation Assessment guideline is available on iLearn. Please refer to it for more details.

Submission 

Please refer to the Lecture and Tutorial Schedule in this Unit Guide for due dates.

Penalties 

No extensions will be granted. Students submitting after the due time on the due day (i.e. after the start of their registered tutorial), will incur a 10% penalty per 24-hour period that they are late, including Saturdays and Sundays. Penalties do not apply when an application for disruption is made and approved. If the revised extended Deadline is not met, late penalties apply.

Students are expected to contribute to discussions during class (both in lectures and tutorials). These opportunities should be used to share ideas and engage actively in peer-to-peer conversations on global marketing issues. As each presenting group will be allocated a mark for generating class discussion for their case study, it is a requirement that each non-presenting student should submit a question for the case study group and a suggested answer to that question, based on at least one peer-reviewed academic journal article related to the global marketing topic for that week. Hint: The global marketing topic is  related to the chapter/s that the case study is related to - refer to the Elaboration of Assessments document on iLearn for the schedule of case studies - when they are due and which chapter they related to for your Q&A.

Marks for the weekly Q&As will be awarded based on the following:

1 academic article = a maximum of 1.5 mark

2 academic articles = a maximum of 2 marks

3 academic articles = a maximum of 2.5 marks

4 or more academic articles = a maximum of 3 marks

Submission

You must bring along at least one peer-reviewed academic journal article to tutorials every week there is a case study presentation. You will be given a strict 15 minute limit from the start of the tutorials (i.e. up to 15 minutes past the hour) to develop a question and suggested answer. At the end of each tutorial where there is a case study presentation, your tutor will collect your tutorial work, mark it and give it back to you the following week. Please note that if you do not bring your academic article(s) to class related to that week, then you will receive zero. No extensions or exceptions will be given.

The final examination is included as an assessment task for this unit to provide assurance that the student has attained the knowledge and skills assessed by the exam. The exam will be held during the University's formal examination period. Please note it is a strict requirement of Macquarie University that students are available for the entire duration of the session they are enrolled in, which includes the scheduled and supplementary examination period. Under not circumstances will approval be given for students who have made other arrangements including for travel, any time during the entire period of the session - i.e. the session DOES NOT finish in Week 13 or at the end of the formal examination period (if you have approval to sit the supplementary exam). Each student is responsible for checking the Macquarie University Final Examination Timetable, as any misreading of the final exam timetable is not acceptable for the granting of a supplementary exam.

Information on the format of the final examination will be provided in Week 13. Your answers to the examination questions must be supported by solid research based on academic articles for your research project, your Q&As and your case study. Failure to include evidence of your academic research may result in a failure, as superficial learning evidenced for example, by answers based solely on the textbook, does not meet the learning outcomes for this Unit. Therefore, it makes good strategic sense for each student to diligently research, analyse and apply their academic articles based on their various assessments, throughout session as not only will it help with their assessment marks, but it will also prepare each student to perform satisfactorily in the final exam.