There are one two hour lecture and one two hour practical each week in this unit. Lectures and Practicals commence in Week 1.
Technologies used and required: Lecture material will be placed on iLearn. The statistical package SPSS will be used and is available in iLab.
Recommended Texts: There is no set textbook for this unit. Useful reference texts for the Market Research part of this unit are
- Applied Multivariate Techniques by Subhash Sharma (QA278.S485/1996)
- Applied Multivariate Methods for Data Analysis by Dallas E. Johnson (QA278.J615/1998)
- Multivariate Statistical Methods by Bryan F. J. Manly (QA278.M35/2004)
There is no suitable text for Conjoint Analysis. Most treatments in Market Research textbooks are either too simple or too technical. A useful reference for the Forecasting part is
- Forecasting: Methods and Applications by Spyros Makridakis, Steven C. Wheelwright and Rob J. Hyndman (HD30.27.M34/1998)