Attendance at lectures and tutorials is a unit requirement. Marks will be awarded for participation in tutorial discussion and general contribution during lecture (marks are awarded  for active participation as well as attendance). Failure to attend and participate in all lectures and tutorials could result in exclusion and consequent failure in the unit. 

There will be two in-class quizzes during lecture on tutorial readings: week 6 (covers readings from week 2–6); week 13 (covers readings from week 7–12).  In addition, there will be at least three in-class writing assignments based on report style formatting and completed during lecture and submitted through Turnitin.

Students will lead a 35-minute discussion based on the weekly readings and the tutorial activity as listed in the reader. You will have handouts covering your topic and a brief task for the class. Students will be responsible for approximately 35 minutes of seminar time. You are also required to provide individually a 350-word analysis of the readings using your own examples to explain key ideas. This report is to be delivered the following week through Turnitin. You should try to show through outside examples how the readings reflect everyday business practices. This is an analysis of the reading not a duplicate of your class presentation. Assessment criteria: demonstrate understanding of readings; convey ideas using visual and written documents in your presentation; adapt ideas to a concise written report format.

Late Assessment Submission: Assessment tasks are aligned to the unit learning Outcomes. Timely submission of assessment tasks is a unit requirement or penalties apply. 10% per day (including weekends) will be deducted for all late submissions unless Disruptions to Studies (including a request for an extension) is approved. 

You will choose a nationally known Australian product.  This could be any product that has not been sold overseas but could find a potential international market. Your task will be to show how the product can be marketed to other countries in a 1200 word business report. The brief will include:    

1.    An introductory letter addressed to the CEO or Board of Directors.    

2.    An executive summary detailing strategies to achieve success.    

3.    A campaign plan showing how you will market your product internationally.

Assessment criteria will be based on the following: research, creativity of description, use of business report formats, attention to word limit and the accuracy of explanations. Reports must be submitted through Turnitin.

Late Assessment Submission: Assessment tasks are aligned to the unit learning Outcomes. Timely submission of assessment tasks is a unit requirement or penalties apply. 10% per day (including weekends) will be deducted for all late submissions unless Disruptions to Studies (including a request for an extension) is approved. 

Students will pick an international industry that affects Australia and analyse the key actors, elements and implications for the relevant business sector in a 1500 word report. You must identify two major companies in the industry and discuss the issues facing their prosperity. Your job is to decide for your investment reader what are the positive aspects and how to assess the negatives. You need to take a decision of what companies are overcoming problems and capitalizing on opportunities. The report will be based on independent research drawn from a variety of primary and secondary sources including interviews (no more than six months old). The report is a business analysis. The report should contain a source list. Only four Internet sources are allowed and must be accompanied by a printout of the relevant research. Assessment criteria: demonstrate correct business report structure; correct use of visual aids such as graphs and statistics; clarity of analysis; adherence to language rules. Reports must be submitted through Turitin.

Late Assessment Submission: Assessment tasks are aligned to the unit learning Outcomes. Timely submission of assessment tasks is a unit requirement or penalties apply. 10% per day (including weekends) will be deducted for all late submissions unless Disruptions to Studies (including a request for an extension) is approved.