Workshop activities gives you opportunities to internalise your learning. These activities also allow you to engage in discussions and share your thoughts, help you articulate and communicate your points of view, and develop not only your own knowledge, but also assist your fellow classmates to gain a better understanding of the topic. This assessment focuses on your performance in terms of delivering class activities and participating in class discussions.  

During the workshops, we will discuss particular topics and work on discussion questions and cases. Questions and cases for each week are found in activity document prepared for each week. This document is located on iLearn in corresponding week (e.g., activity for week 3 are located in the folder for week 3). There will be Q&A forums designed on iLearn for some weeks. All students should prepare their answers to the selected questions from chapters and upload them on Q&A forum for each week before attending the workshop. The answer to each question should not exceed 100 words. Each week students will be randomly selected by the lecturer/tutor to contribute to the discussion of questions and cases and ONLY these students will be marked for that week. If you are called upon to contribute in the workshop discussion and you are not present in the workshop, you would achieve zero for that week. You will be selected a number of times during the semester. Q&A forums form 20 marks of the total mark for assessment 1. This mark is equally distributed among all Q&A forums during the semester. Further, in some weeks online quizzes will be randomly undertaken. You have to check iLearn after leaving your workshop ensuring not to miss these quizzes. Each quiz contains 10-question including multiple choices, short answer questions, true or false, etc. You have only 10 minutes to complete this task.  These quizzes will be live until the end of the week (end of Fridays that they appear on iLearn). If you miss any of these quizzes, you will receive zero for that week. When the quiz is closed, it will not be opened again. This section forms 10 marks of the total mark for assessment 1. This mark is equally distributed among all quizzes.

More information will be located on iLearn and discussed in class.

No extensions will be granted, except for cases in which an application for Disruption of Studies is made and approved.

The case study analysis report will assess students’ ability to analyse a case, marshal their thoughts and ideas and communicate them via a written report. The aim of case study analysis report is to apply theory to solve the case and answer the case questions. Students are expected to write a 1500 word ± 10 % report on the case. The report should focus on the key issues identified in the case, and must specifically answer the case study questions posed in the case study. The lecturer provides the case study and locates it on iLearn in the related folder for this assessment. Soft copies of the assignments should be submitted through the allocated Turnitin on iLearn.

More information on the case study analysis and supplementary documents will be located on iLearn and discussed in the class. Marking criteria will be on iLearn.

You are not required to submit a hard copy of the report.

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved.

This assignment gives you the opportunity to examine how companies operate in the business environment. Writing an effective business report is a necessary skill for communicating ideas in the business environment. The key to a good report is in-depth analysis of company and its environment to show the reader how the writer has interpreted the findings. The lecturer will select a number of B2B companies and you have to select only one of these companies and write your report. To write your report you only have to use secondary data. You find secondary data from library, company’s website and report, industry report, newspapers, management journals, trusted websites, etc. Your report should be 2500 words ± 10%. When analysing your selected B2B company, you should identify and select a specific business to business theory / theories as a foundation for your analysis. In your report, you have to address following issues:

• Introduce your chosen company, addressing the scale of their operations, past performance, the markets they operate in, and their product range. In your introduction, you must identify whether your company serves a business-to-business market or both business-to-consumer market and business-to-business market. You may need to use secondary data to develop a compelling introduction to your chosen firm.  Use graphs, charts, and table if necessary.
• Identify your organisation’s most significant competitors. You have to outline the strengths and weaknesses of these competitors relative to your chosen company. Note you should analyse no more than three competitors for this section of your report.  
• Identify and describe the target market for main products in your chosen company’s overall product range. In this section, you have to identify the major customers for your chosen company and provide a very short summary of who these customers are and what their main strengths are. Further, you need to identify the main suppliers for the selected products and identify their main strength. You do not need to analyses more than three products and one supplier and customer for each product.
• Identify and discuss the different types of secondary data your chosen company could use for marketing purposes of products you identified. Further, you have to explain what criteria you use to assess the quality of this information and its appropriateness for use in decision-making. 
• For the three main products you identified in your chosen company, critically analyse their marketing mix (i.e. price, promotion, and place) using relevant theory.
• Identify two macro environmental trends that are relevant to your chosen company. Discuss how your chosen company can improve its marketing mix in view of the macro environmental trends you identified only for the three products you selected.

More information will be provided on iLearn and discussed in the class.  Marking criteria will be on iLearn.

You are not required to submit a hard copy of the report.

No extensions will be granted. There will be a deduction of 10% of the total marks awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved.