Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit convenor and Lecturer
Thomas Fung
12 Wally's Walk (E7A) Office 6.26
Monday 2 - 4 pm
Lecturer
Balamehala Pasupathy
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Credit points |
Credit points
4
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Prerequisites |
Prerequisites
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Corequisites |
Corequisites
((Admission to MAppStat or GradDipAppStat) and STAT680) or (admission to MSc or MActPrac)
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Co-badged status |
Co-badged status
Co-badged with STAT726; Co-taught with STAT328
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Unit description |
Unit description
Advanced quantitative methods including multivariate and other statistical methods that have important applications in market research will form the first part of this unit. Consumer choice modelling (conjoint analysis) will also be discussed. Methods for modelling and forecasting trends based on time series data, including techniques for seasonal adjustment will be covered. The unit will make extensive use of appropriate computer packages including SPSS.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Hurdle | Due |
---|---|---|---|
Assignment 1 | 10% | No | 1 September, 2017 |
Assignment 2 | 15% | No | 27 October 2017 |
Test 1 | 10% | No | 13 September 2017 |
Test 2 | 10% | No | 8 November 2017 |
Homework | 5% | No | Weeks 1-13 |
Final Examination | 50% | No | TBA |
Due: 1 September, 2017
Weighting: 10%
You will complete this assignment individually and submit it via iLearn by 12pm on the due date. You must submit the file in the PDF format. This can be done in Word or using freeware like Cute PDF Writer.
No extensions will be granted. Students who have not submitted the task prior to the deadline will be awarded a mark of 0 for the task, except for cases in which an application for disruption of studies is made and approved.
Due: 27 October 2017
Weighting: 15%
You will complete this assignment individually and submit it via iLearn by 12pm on the due date. You must submit the file in the PDF format. This can be done in Word or using freeware like Cute PDF Writer.
No extensions will be granted. Students who have not submitted the task prior to the deadline will be awarded a mark of 0 for the task, except for cases in which an application for disruption of studies is made and approved.
Due: 13 September 2017
Weighting: 10%
The test will be available on iLearn from 6pm till 11:59pm Australian Eastern Standard Time on the same day that the internal students do their test in class i.e. Monday 13 September. More details will be given at a later date.
The only exception to sitting the mid-semester practical test at the designated time is because of documented illness or unavoidable disruption. In these circumstances you may wish to consider applying for Disruption to Studies. For more information, follow the links on the Policies and Procedures page.
Due: 8 November 2017
Weighting: 10%
The test will be available on iLearn from 6pm till 11:59pm Australian Eastern Standard Time on the same day that the internal students do their test in class i.e. Monday 8 November. More details will be given at a later date.
The only exception to sitting the mid-semester practical test at the designated time is because of documented illness or unavoidable disruption. In these circumstances you may wish to consider applying for Disruption to Studies. For more information, follow the links on the Policies and Procedures page.
Due: Weeks 1-13
Weighting: 5%
Most weeks there will be set homework to submit through iLearn. Each homework should be submitted by 12pm on the Friday following the tutorial class if applicable.
No extension will be granted. Student who have not submitted the solution to the homework prior to the deadline will be awarded a mark of 0 for the task, except for the cases in which an application of disruption to studies is made and approved.
Due: TBA
Weighting: 50%
The final Examination will be held during the end-of-year Examination period. The final Examination is 3 hours long (with an additional 10 minutes’ reading time). It will cover all topics in the unit. The final examination is closed book. Students may take into the final Exam ONE A4 pages of notes handwritten (not typed) on BOTH sides. Students may take into the final Exam ONE A4 page of notes handwritten (not typed) on BOTH sides. Calculators will be needed but must not be of the text/programmable type.
The University Examination timetable will be available in Draft form approximately 8 weeks before the commencement of the examinations and in Final form approximately 4 weeks before the commencement of the examinations at: http://www.timetables.mq.edu.au/exam
The only exception to not sitting an examination on the designated date is because of documented illness or unavoidable disruption. In these circumstances you may wish to consider applying for disruption to studies.
If you notify the University of your disruption to studies for your final examination, you must make yourself available for the week of 11 December – 15 December, 2017. If you are not available at that time, there is no guarantee an additional examination time will be offered. Specific examination dates and times will be determined at a later date.
There are one two hour lecture and one two hour practical each week in this unit. Lectures and Practicals commence in Week 1.
Technologies used and required: Lecture material will be placed on iLearn. The statistical package SPSS will be used and is available in iLab.
Recommended Texts: There is no set textbook for this unit. Useful reference texts for the Market Research part of this unit are
There is no suitable text for Conjoint Analysis. Most treatments in Market Research textbooks are either too simple or too technical. A useful reference for the Forecasting part is
Week |
Topic |
1 (31 July) |
Principal Components Analysis (PCA) |
2 (7 August) |
PCA |
3 (14 August) |
PCA and Factor Analysis (FA) |
4 (21 August) |
FA |
5 (28 August) |
Conjoint Analysis (CA) |
6 (5 September) |
CA and Revision |
7 (11 September) |
Class Test 1 & Introduction to Forecasting |
8 (2 October) |
Labour Day (No lecture) |
9 (9 October) |
Introduction to Forecasting (cont.) & ARIMA models |
10 (16 October) |
ARIMA models |
11 (23 October) |
Dynamic regression models and intervention analysis |
12 (30 October) |
Exponential Smoothing and Periodicity |
13 (6 November) |
Class Test 2 |
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy_2016.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Complaint Management Procedure for Students and Members of the Public http://www.mq.edu.au/policy/docs/complaint_management/procedure.html
Disruption to Studies Policy (in effect until Dec 4th, 2017): http://www.mq.edu.au/policy/docs/disruption_studies/policy.html
Special Consideration Policy (in effect from Dec 4th, 2017): https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policies/special-consideration
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
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This graduate capability is supported by:
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Date | Description |
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27/07/2017 | Updated the due date for some assessment tasks. |