Requirement:

Students are expected to participate actively in learning and teaching activities. Marks will be awarded for engagement in class discussions and general contributions to the learning process.

You are required to attend all lectures and tutorials. As participation is an assessed task that involves the process of learning and is linked to and underpins the unit Learning Outcomes, you will need to apply for Disruptions to Studies to cover any missed lecture or tutorial.

Marking Criteria

Participation will be assessed using the following criteria:

1. Engagement in learning and teaching activities: attend and actively engage in weekly tutorials; attend and actively engage in all the presentation sections of the final project (Week 11 to Week 13).
2. Contribution to learning and teaching processes: Actively participate in all learning and teaching activities of this unit and contribute meaningfully to the in-class discussion/presentation drawing on the concepts dealt with in the readings and lectures of this unit.

Requirement:

Students will work in groups to complete this assignment. Each week, one group of students will convene discussion on the topic of the week. Student performance will be assessed in terms of preparation for the topic, teamwork, and leadership skill as demonstrated in facilitating the discussions and motivate participation of the whole class.

Marking criteria

The assessment of the seminar includes individual assessment (6 marks) and team assessment (4 marks).

Individual assessment criteria:

1) Demonstrated knowledge and understanding of the week’s topic (concepts, theories and their relations with the real world) (4 marks).

2) Demonstrated effectiveness of inter-communication in intercultural context, including engaging the whole class and responding to audience (2 marks).

Team assessment criteria:

Demonstrated efficiency of teamwork and time management capacity during the presentation (4 marks).

Topic of the paper: The Role of Media in Communication for Social Change – a case study of  XXXX (insert the name of the selected project of communication for social change).

The word limit for the research paper is 3000 words, with a 10% leniency.

Requirement

The task of this assignment is to apply the concepts and theories taught in this unit to analyse and critique the role of media in a project of communication for social change. The selected project must be real and information about the project must be published.

You are expected to demonstrate knowledge and understanding of the concepts and theories taught in this unit and capability of critical thinking to analyse and articulate these concepts and the relations between these concepts in real and practical contexts of the selected case. The paper needs to be written with academic standard. All source material must be referenced using Harvard referencing style.

Assessment criteria

The research paper will be assessed using the following criteria:

(1) Demonstrated conceptual knowledge and insightful understanding of the concepts and theories of communication, development, development communication, media effects and functions;

(2) Demonstrated high level critical thinking capability in identifying and discussing the complicate relations between media, communication and development.

(3) Evidence of research with appropriately referenced source material.

(4) Written and presented to and academic standard.

The recommended structure of this assignment is:

1. Introduction: a summary of the objectives, major points of argument, and outline of the paper.
2. Literature Review: critical discussion on theories and concepts of communication, development, development communication, media functions and effects.
3. Case Study: discussion and critique on the role of media in the selected project using information and data from published reports.
4. Discussion and Conclusion: Discussion and conclusion of the findings of your case study, using relevant theories and concepts.

References: a complete list of references, presented in Harvard referencing style.

Submission of Assignment

Electronic submission via Turnitin on the iLearn by 5pm on the due date.

Electronic submission via Turnitin on the iLearn by 5pm on the due date. Late submission will incur a penalty of 10% per day.

Requirements

Each group are required to select a specific issue of concern in a real society/community and design a proposal of development communication project to address the issue. As a group of communication experts you are required to present your proposal to a selection committee who will determine the funding for the project. Your aim is to convince the committee that your project is significant, feasible and worth the support.

Students are required to work in groups for the final project. The final project will be assessed based on individual performance (30 marks) and team performance (10 marks), including:

1. Group performance at the presentation (10 marks)

2. Individual performance at the presentation (20 marks)

3. 1000-word individual presentation note (5 marks)

4. Teammate evaluation of the individual performance and contribution (5 marks).

Works to be submitted include: presentation of the project, presentation note, teammate evaluation.

Presentation

The presentation should cover the following:

(1) Title/Name of the project

(2) Introduction: background information of the issue of concern and justification of the project;

(3) Design of the development communication project: its objective, target audience, media selection, communication strategy and evaluation strategy;

(4) Discussion/analysis on the proposed project: advantages, disadvantages, potential risk, etc.

Presentation Note

Each student is required to prepare a 1000-word presentation note, which clearly identifies the main points of your part of the presentation, and a brief statement of your contribution to the group project. Submit a hard copy of the presentation note to the tutor on the scheduled date of your presentation.

 Teammate evaluation

Comment on and recommend a mark for each of your teammates based on their performance during the preparation of the final project. Please use the Teammate Evaluation Form and Rubric, available on the iLearn, for the teammate evaluation. Submit the Teammate Evaluation Form together with the presentation note.

Marking criteria of teammate evaluation:

1. Complete and submit the Teammate Evaluation Form.

2. Demonstrated performance during the preparation of the final project.

Submit a hard-copy of the Teammate Evaluation Form to your tutor on the scheduled day of your presentation.

Assessment criteria

The final project will be assessed using the following criteria:

1. Knowledge and research: Demonstrated knowledge and understanding of development communication theories and strategies and quality of research into the issue of concern.
2. Design of the project: Demonstrated capacity of applying theories in practical settings to design development communication project.
3. Communication: Demonstrated efficient presentation and communication skills.
4. Teamwork: Demonstrated quality of teamwork.
5. Teammate evaluation: performance during the preparation of the project, completion and submission of the teammate evaluation.