The required text for the unit is Everyone Can Write, H. Gelman, 2014, Exisle Publishing. Week 1 to 4 read pp.1–79 in Everyone Can Write.. It is recommended that you bring this book to class as it will be used to complete weekly writing tasks. It can be purchased at the Coop.
An ICOM823 reader with relevant weekly articles (as listed below) is available online:
McLuhan, E and Zingrone, F (1995), Essential McLuhan, London, Routledge, pp 149-51.
Hartley, Peter and Bruckman, Clive (2002) Business Communication, London, Routeledge, pp 69-89.
Bennett, Roger (1999), International Business 2nd edition, London: Financial Times Management, pp.1-25.
Petelin, Roslyn and Durham, Marsha, (2001) The professional writing guide, Sydney, Business and Professional Publishing, pp. 1–13.
Week Four and Five
In-class newspaper reports.
Views of Public Relations.
Cadzow, Jane, “The hidden persuaders”, The Sydney Morning Herald, 26 May 2001,
Barass, Robert (2002). Writing at Work–Say it without words, London and New York: Routledge Study Guides, pp 81–98.
Marsen, Skye, (2003), Professional Writing, Hampshire Palgrave, pp. 134–164.
White, Sally (1996) Reporting in Australia, “The Interview”, Sydney, Macmillan pp. 74-88.
Applegate, Ed. (2005), Strategic Copywriting. How to Create Effective Advertising, Rowman & Littlefield, Inc. pp. 55-66.
Marra James L. (1993), Advertising Copywriting, NJ: Prentice Hall, pp. 191-229.
Rozakis, Laurie, The literate executive, Sydney: Mcgraw-Hill, pp 59–70.
Iacone, S. G. (2003), Write to the Point, Castle Books, pp. 23-35.
Watson, Jane (2002), Business writing basics, Canada, Self-Counsel Press pp. 96-116
Wilson, Ian (2000), The new rules of corporate conduct, Quorum Books, pp. 137-152.
Strunk, W and White, EB (2008). The Elements of Style. Seventh edition. Boston, Allyn and Bacon.
Tredinnick, Mark, (2010), The Little Black Book of Business Writing, Sydney, UNSW Press.