Beginning at Week 2, students will start work on various components of their international marketing plan throughout session. Weekly topics will be handed out in class. Please note that this is an individually assessed assignment and that each student is responsible for developing their own, independent International Marketing Plan (IMP). Under no circumstances should Team members share the same information when developing their individual IMP as Turnitin will pick up any shared information and as a consequence, marks will be deducted from all reports sharing the same information.

The final individually researched, analysed and written product (i.e. international marketing plan) is due no later than 5 pm Monday 30 October 2017. All marketing plans must be submitted to the Turnitin link on iLearn.

Penalties:

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted. 

The Team work component of the IMP will involve the development of weekly Reflective documents which need to be submitted each week to the appropriate Assessment link on Turnitin within 4 days of the end of class on Mondays (i.e. they must be submitted no later than 9 am Friday the same week).

During class time in Weeks 2 - 11, students will work in Teams of four (4) to five (5) to brainstorm, discuss, analyse and make recommendations on the weekly component of the marketing plan. Each student will then utilise the outcomes of this group time to work on that section of their individual marketing plan, outside of class (please refer to details of the individual IMP above).

During class, each Team will be given 30 - 40 minutes to discuss and write a couple of pages about their collective reflections of working in Teams based on the four components of the marking rubric (guidance will be provided by the lecturer at the start of session). The reflections must be based on the dynamics involved when working in Teams. Each of the four components based on Team Learning Outcomes in the rubric, must be addressed and supported by the academic literature, in your written submission.

Penalties

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted. 

Students will be allocated to one lecture topic at the beginning of session and will be required to work in Teams (size of Teams dependant on the number of students) on that topic. Each team is to conduct in-depth research on the designated lecture topic and team-teach and present to the rest of the class during the week when that lecture topic is due. Each lecture topic presentation is expected to be interactive with the rest of the class and should be of no more than 60 minutes duration. The lecture topic must be supported by at least five academic journal articles per student. It is expected that students will present in-depth information based on academic research and analysis of that week's lecture topic. Under no circumstances should students merely present information based on the textbook chapter. Each lecture topic is expected to enhance critical insights into aspects of international marketing pertinent to international marketers. Remember - MKTG801 is all about International Marketing - NOT domestic marketing!

Each team will be required to submit a written document to the appropriate link under the Assessments on iLearn the week of the presentation. The report should include an in-depth summary of the lecture topic, an explanation about the sources you used to learn about this topic and an evaluation of those sources. You will receive marks for academic articles you have researched, analysed and applied, rather than industry reports and media sources, etc.

Please note that this assessment has two parts:

Individually assessed 'team teach' class presentation:  20%

Team written and submitted document: 20%

Although the written component is a team assessment, each team member must include their name next to the heading of the section they have developed. In addition, each team member must list all sources they have referenced in the body of the Lecture Topic report, in the References list in alphabetical order, under each student's name and SID. DO NOT merely include the student name and SID at the end of each reference. The References section must clearly display each student's name and SID with all references obtained by that student, underneath. Then the next student's name and SID, etc.

Please note that where there is disparity in the number and quality of academic articles in terms of research and analysis between students in the team, different marks will be allocated. To that end, whilst the team should ensure that the Lecture Topic Summary flows logically, NO team member is expected to carry any of the other team members by doing any of their work for them.

Please refer to the marking rubric for this assessment on iLearn, for guidance.

Penalties

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted.