Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Adam Smith
Contact via adam.smith@mq.edu.au
Margaret Wood
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Credit points |
Credit points
4
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Prerequisites |
Prerequisites
Admission to GradCertEditElecPub
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
This online unit aims to familiarise students with the myriad forms of communication, on- and off-line, so that they become critical receivers and effective producers, for any media they are working in. It cultivates awareness of the language of public, social and private communication, and raises questions about the thresholds of publishing in the twenty-first century. It examines the interplay between verbal communication and other visual, graphic and physical elements in specific contexts, such as exhibitions and in subtitling. Some assignments are collaborative. All are designed to develop individual skills in communication, to prepare for further training in professional editing in the Graduate Certificate in Editing and Electronic Publishing, and to substitute for the one-year’s previous experience of editing which has hitherto been required.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Hurdle | Due |
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Language and medium quiz | 10% | No | 17/03/17 |
Sociology of the digital media | 30% | No | 9/04/17 |
Event planning project | 20% | No | 14/05/17 |
Multimedia communication | 40% | No | 16/06/17 |
Due: 17/03/17
Weighting: 10%
You will be presented with 5 samples of language/discourse drawn from different media. You will be asked to identify the medium in each case, and explain why you associate each sample with it.
Due: 9/04/17
Weighting: 30%
Two stimulus readings will be provided for this discussion, highlighting some of the social aspects of communicating via digital media, and those who access and use them. Your task is to extract an issue on which the articles either converge of diverge and present it in a summary for discussion, and to respond to others' chosen issues.
Due: 14/05/17
Weighting: 20%
In this assignment, you’ll work as in teams in planning and publicising the events of a conference (on a topic to be decided by the group). Each team member would take on a particular role, encompassing elements such as overview of the venue(s), events and logistics; designing flyer/poster publicity; designing online publicity; creation of local signage for conference participants. Within your groups you would decide on the location, timing etc. of the conference, work out the overall theme(s) within the topic; develop the style of publicity, and how to develop the publicity content for different media.
Due: 16/06/17
Weighting: 40%
This assignment is intended as a platform on which you offer a discriminating analysis (of around 2500 words) of the demands and applications of the various media discussed in the course, and their utility and value in relation to communicating and/or publishing a particular topic (of your own choosing) for a particular audience.
Students will require Internet access with a reliable web browser and e-mail facility, and must be able to play back recorded lectures (audio only).
Week 1: From conversation to mass communication
Week 2: Language and communicative style
Week 3: Publishing text in a single medium
Week 4: Individual, group and sequential authorship
Week 5: Individual, mass and specialised audiences
Week 6: Signage and interpretation of exhibitions
Week 7: Printed ephemera
Week 8: The multimedia website
Week 9: Captions, captioning and subtitling
Week 10: Access to multimedia for the sight- and hearing-impaired
Week 11: Editing apps, ebooks and emags
Week 12: Editors and multimedia communication
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy_2016.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Complaint Management Procedure for Students and Members of the Public http://www.mq.edu.au/policy/docs/complaint_management/procedure.html
Disruption to Studies Policy (in effect until Dec 4th, 2017): http://www.mq.edu.au/policy/docs/disruption_studies/policy.html
Special Consideration Policy (in effect from Dec 4th, 2017): https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policies/special-consideration
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Our graduates will also be capable of creative thinking and of creating knowledge. They will be imaginative and open to experience and capable of innovation at work and in the community. We want them to be engaged in applying their critical, creative thinking.
This graduate capability is supported by:
We want our graduates to have emotional intelligence and sound interpersonal skills and to demonstrate discernment and common sense in their professional and personal judgement. They will exercise initiative as needed. They will be capable of risk assessment, and be able to handle ambiguity and complexity, enabling them to be adaptable in diverse and changing environments.
This graduate capability is supported by:
Our graduates will have enquiring minds and a literate curiosity which will lead them to pursue knowledge for its own sake. They will continue to pursue learning in their careers and as they participate in the world. They will be capable of reflecting on their experiences and relationships with others and the environment, learning from them, and growing - personally, professionally and socially.
This graduate capability is supported by:
Our graduates will take with them the intellectual development, depth and breadth of knowledge, scholarly understanding, and specific subject content in their chosen fields to make them competent and confident in their subject or profession. They will be able to demonstrate, where relevant, professional technical competence and meet professional standards. They will be able to articulate the structure of knowledge of their discipline, be able to adapt discipline-specific knowledge to novel situations, and be able to contribute from their discipline to inter-disciplinary solutions to problems.
This graduate capability is supported by:
We want our graduates to be capable of reasoning, questioning and analysing, and to integrate and synthesise learning and knowledge from a range of sources and environments; to be able to critique constraints, assumptions and limitations; to be able to think independently and systemically in relation to scholarly activity, in the workplace, and in the world. We want them to have a level of scientific and information technology literacy.
This graduate capability is supported by:
Our graduates should be capable of researching; of analysing, and interpreting and assessing data and information in various forms; of drawing connections across fields of knowledge; and they should be able to relate their knowledge to complex situations at work or in the world, in order to diagnose and solve problems. We want them to have the confidence to take the initiative in doing so, within an awareness of their own limitations.
This graduate capability is supported by:
We want to develop in our students the ability to communicate and convey their views in forms effective with different audiences. We want our graduates to take with them the capability to read, listen, question, gather and evaluate information resources in a variety of formats, assess, write clearly, speak effectively, and to use visual communication and communication technologies as appropriate.
This graduate capability is supported by:
As local citizens our graduates will be aware of indigenous perspectives and of the nation's historical context. They will be engaged with the challenges of contemporary society and with knowledge and ideas. We want our graduates to have respect for diversity, to be open-minded, sensitive to others and inclusive, and to be open to other cultures and perspectives: they should have a level of cultural literacy. Our graduates should be aware of disadvantage and social justice, and be willing to participate to help create a wiser and better society.
This graduate capability is supported by:
We want our graduates to be aware of and have respect for self and others; to be able to work with others as a leader and a team player; to have a sense of connectedness with others and country; and to have a sense of mutual obligation. Our graduates should be informed and active participants in moving society towards sustainability.
This graduate capability is supported by: