Students
PHTY816 – Business Management and Law for Health Professionals
2014 – S2 Day
General Information
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| Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Julie Zetler
Contact via julie.zetler@mq.edu.au
E4A 510
Student consultation by appointment via email
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|---|---|
| Credit points |
Credit points
4
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| Prerequisites |
Prerequisites
PHTY811
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| Corequisites |
Corequisites
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| Co-badged status |
Co-badged status
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| Unit description |
Unit description
This unit will cover core aspects of business management, including the fundamentals of business planning, staffing, and budgetary controls. Marketing plans, use of technology and strategies which comply with the regulatory and professional standards for physiotherapists will also be examined. Students will attain proficiency in relevant legal obligations. Negotiation skills and business obligations will be introduced to augment the level of physiotherapy expertise so that graduates will be well prepared to enter either the public or private sector on graduation.
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Important Academic Dates
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
Learning Outcomes
On successful completion of this unit, you will be able to:
- Outline the most common for-profit and not-for-profit business structures relevant to the delivery of physiotherapy services with associated models of employment, performance incentives and tax implications.
- Apply key management principles to for-profit and not-for-profit entities in order to construct business plans for development or negotiation with stakeholders, understand fee setting and how this can affect service delivery and incentives of staff.
- Outline the fundamentals of branding and marketing in the health care industry and as it pertains to the profession and practice of physiotherapy.
- Describe principles of applying practice management systems to enhance physiotherapy service delivery and meet legal, regulatory and funder requirements.
- Demonstrate an understanding of current and proposed legal regulations that impact physiotherapy and health care delivery.
- Explain the major health care funding systems in Australia and analyse the implications for service delivery in physiotherapy.
General Assessment Information
Assessment/Standards
Macquarie University uses the following grades in coursework units of study:
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HD |
High Distinction |
85-100 |
|
D |
Distinction |
75-84 |
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CR |
Credit |
65-74 |
|
P |
Pass |
50-64 |
|
F |
Fail |
0-49 |
Grade descriptors and other information concerning grading are contained in the Macquarie University Grading Policy, which is available at: http://www.mq.edu.au/policy/docs/grading/policy.html
Further details for each assessment task will be available on iLearn including marking rubrics.
All final grades in the Department of Health Professions are determined by a grading committee and are not the sole responsibility of the Unit Convenor.
Students will be awarded one of these grades plus a Standardised Numerical Grade (SNG). The SNG is not necessarily a summation of the individual assessment components. The final grade and SNG that are awarded reflect the corresponding grade descriptor in the Grading Policy.
To pass this unit, students must complete all assessments and receive a total mark of at least 50%. In addition, it is mandatory that each student meets a satisfactory level of Clinical Performance in order to successfully pass the unit. For this unit, a satisfactory level of Clinical Performance is scoring > 1 on at least 17 items of the Assessment of Physiotherapy Practice Instrument (APP).
Extensions for Assessment Tasks
Applications for assessment task extensions must be submitted via www.ask.mq.edu.au. For further details please refer to the Disruption to Studies Policy available at http://mq.edu.au/policy/docs/disruption_studies/policy.html
Late Submission of Work
All assignments which are officially received after the due date, and where no extension has been granted by the course convenor or tutor, will incur a deduction of 10% for the first day, and 10% for each subsequent day including the actual day on which the work is received. Weekends and public holidays are included. For example:
|
Final Mark |
Raw Mark |
Deduction |
Days Late |
Received |
Due Date |
|
45% |
e.g. 75% |
30% |
3 |
Monday, 17th |
Friday, 14th |
Assessment Tasks
| Name | Weighting | Due |
|---|---|---|
| Quiz | 20% | Week 7, 15 September |
| Written assignment | 50% | Week 12, 3 November |
| Viva examination | 30% | Week 16, 1-5 December |
Quiz
Due: Week 7, 15 September
Weighting: 20%
The quiz is held in seminar time and is 20 minutes, closed book, short answer and/or multi-choice questions. It is an assessment of earlier key concepts.
On successful completion you will be able to:
- Outline the fundamentals of branding and marketing in the health care industry and as it pertains to the profession and practice of physiotherapy.
- Describe principles of applying practice management systems to enhance physiotherapy service delivery and meet legal, regulatory and funder requirements.
- Demonstrate an understanding of current and proposed legal regulations that impact physiotherapy and health care delivery.
Written assignment
Due: Week 12, 3 November
Weighting: 50%
Students will write a business plan for a physiotherapy practice/service (Part A) and provide reflective feedback on the course content and overall subject experience (Part B). Both components (Part A and Part B) are submitted together on the due submission date.
On successful completion you will be able to:
- Apply key management principles to for-profit and not-for-profit entities in order to construct business plans for development or negotiation with stakeholders, understand fee setting and how this can affect service delivery and incentives of staff.
- Outline the fundamentals of branding and marketing in the health care industry and as it pertains to the profession and practice of physiotherapy.
- Describe principles of applying practice management systems to enhance physiotherapy service delivery and meet legal, regulatory and funder requirements.
- Demonstrate an understanding of current and proposed legal regulations that impact physiotherapy and health care delivery.
- Explain the major health care funding systems in Australia and analyse the implications for service delivery in physiotherapy.
Viva examination
Due: Week 16, 1-5 December
Weighting: 30%
The student viva is held during week 16 (at a time to be arranged) of the examination period. It is a 10 minute Viva (oral) examination comprising of two 5 minute questions. One question relates to the submitted business plan and the second question is a general question pertaining to the overall content of the unit.
On successful completion you will be able to:
- Outline the most common for-profit and not-for-profit business structures relevant to the delivery of physiotherapy services with associated models of employment, performance incentives and tax implications.
- Apply key management principles to for-profit and not-for-profit entities in order to construct business plans for development or negotiation with stakeholders, understand fee setting and how this can affect service delivery and incentives of staff.
- Outline the fundamentals of branding and marketing in the health care industry and as it pertains to the profession and practice of physiotherapy.
- Describe principles of applying practice management systems to enhance physiotherapy service delivery and meet legal, regulatory and funder requirements.
- Demonstrate an understanding of current and proposed legal regulations that impact physiotherapy and health care delivery.
- Explain the major health care funding systems in Australia and analyse the implications for service delivery in physiotherapy.
Delivery and Resources
Unit Organisation
This is a four credit point unit run over a 13 week session. Each week there is a 3 hour seminar, which comprise one lecture and a two hour tutorial session. Further information is available via the PHTY816 online Learning Management System (LMS) iLearn http://ilearn.mq.edu.au
Teaching and Learning strategy
3 hours weekly seminars will include both content lecture delivery and tutorial discussion and activities format. Students are expected to engage in their learning by participating in the seminar, come to class having read the material and be prepared to discuss, debate, pose and answer questions relating to the unit. Lecture and tutorial questions and activities will be available each week. Students are required to access iLearn on a regular basis for unit updates, clarifications, unit activities and any announcements in relation to the subject.
Delivery
The unit will be taught by staff from the Department of Marketing and Management based on in depth consultation with physiotherapy academics.
Textbooks
The following text book is required for this course: Brendan Pentony, Stephen Graw, David Parker & Keturah Whitford, Understanding Business Law (LexisNexis, 6th ed 2013) available at Co-Op Book shop.
Highly recommended text book: Ben White, Fiona McDonald & Lindy Willmont, Health Law in Australia (Lawbook Co, 2nd ed 2014). See iLearn Important Documents icon for list of recommended reference texts for this subject. Copies of the required and highly recommended texts will be held in library reserve.
Assignment referencing: Students will be required to use legal citation and referencing for assignments in this subject. The lecturer will spend some time introducing and revising legal citation referencing requirements. Australian Guide to Legal Referencing (Melbourne University, 3rd ed 2010) is recommended. This Legal Referencing Guide is available online.
Readings
The readings for each week will be listed in the tutorial worksheets available on iLearn. For readings that are journal articles available electronically through the library it is your responsibility to find and download these.
Technology and Equipment.
Technology and limited equipment is available for your use.
All lectures and tutorials are scheduled in your individual timetable. Failure to attend classes may impact your final results.
The timetable for classes can be found on the University web site at: http://www.timetables.mq.edu.au/
Policies and Procedures
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Grievance Management Policy http://mq.edu.au/policy/docs/grievance_management/policy.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Student Code of Conduct
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Student Support
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Student Services and Support
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
Student Enquiries
For all student enquiries, visit Student Connect at ask.mq.edu.au
IT Help
For help with University computer systems and technology, visit http://informatics.mq.edu.au/help/.
When using the University's IT, you must adhere to the Acceptable Use Policy. The policy applies to all who connect to the MQ network including students.
Graduate Capabilities
PG - Discipline Knowledge and Skills
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Learning outcomes
- Outline the most common for-profit and not-for-profit business structures relevant to the delivery of physiotherapy services with associated models of employment, performance incentives and tax implications.
- Outline the fundamentals of branding and marketing in the health care industry and as it pertains to the profession and practice of physiotherapy.
- Describe principles of applying practice management systems to enhance physiotherapy service delivery and meet legal, regulatory and funder requirements.
- Demonstrate an understanding of current and proposed legal regulations that impact physiotherapy and health care delivery.
- Explain the major health care funding systems in Australia and analyse the implications for service delivery in physiotherapy.
Assessment tasks
- Quiz
- Written assignment
- Viva examination
PG - Critical, Analytical and Integrative Thinking
Our postgraduates will be capable of utilising and reflecting on prior knowledge and experience, of applying higher level critical thinking skills, and of integrating and synthesising learning and knowledge from a range of sources and environments. A characteristic of this form of thinking is the generation of new, professionally oriented knowledge through personal or group-based critique of practice and theory.
This graduate capability is supported by:
Learning outcome
- Apply key management principles to for-profit and not-for-profit entities in order to construct business plans for development or negotiation with stakeholders, understand fee setting and how this can affect service delivery and incentives of staff.
Assessment tasks
- Quiz
- Written assignment
- Viva examination
PG - Research and Problem Solving Capability
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
Learning outcome
- Apply key management principles to for-profit and not-for-profit entities in order to construct business plans for development or negotiation with stakeholders, understand fee setting and how this can affect service delivery and incentives of staff.
Assessment tasks
- Written assignment
- Viva examination
PG - Effective Communication
Our postgraduates will be able to communicate effectively and convey their views to different social, cultural, and professional audiences. They will be able to use a variety of technologically supported media to communicate with empathy using a range of written, spoken or visual formats.
This graduate capability is supported by:
Assessment task
- Written assignment
PG - Engaged and Responsible, Active and Ethical Citizens
Our postgraduates will be ethically aware and capable of confident transformative action in relation to their professional responsibilities and the wider community. They will have a sense of connectedness with others and country and have a sense of mutual obligation. They will be able to appreciate the impact of their professional roles for social justice and inclusion related to national and global issues
This graduate capability is supported by:
Learning outcomes
- Apply key management principles to for-profit and not-for-profit entities in order to construct business plans for development or negotiation with stakeholders, understand fee setting and how this can affect service delivery and incentives of staff.
- Describe principles of applying practice management systems to enhance physiotherapy service delivery and meet legal, regulatory and funder requirements.
- Demonstrate an understanding of current and proposed legal regulations that impact physiotherapy and health care delivery.
- Explain the major health care funding systems in Australia and analyse the implications for service delivery in physiotherapy.
PG - Capable of Professional and Personal Judgment and Initiative
Our postgraduates will demonstrate a high standard of discernment and common sense in their professional and personal judgment. They will have the ability to make informed choices and decisions that reflect both the nature of their professional work and their personal perspectives.
This graduate capability is supported by:
Learning outcomes
- Apply key management principles to for-profit and not-for-profit entities in order to construct business plans for development or negotiation with stakeholders, understand fee setting and how this can affect service delivery and incentives of staff.
- Demonstrate an understanding of current and proposed legal regulations that impact physiotherapy and health care delivery.
- Explain the major health care funding systems in Australia and analyse the implications for service delivery in physiotherapy.
Assessment task
- Written assignment