Unit convenor and teaching staff |
Unit convenor and teaching staff
Lecturer
Wayne Kingston
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Credit points |
Credit points
4
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Prerequisites |
Prerequisites
(Admission to MBA or MSocEntre and 32cp including MGSM850)
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
Strategic Management is a capstone unit that builds on MGSM850 Strategic Frameworks and the other core management disciplines studied in MGSM MBA units. The purpose of this unit is to help you develop your own viewpoint on the most appropriate methods for effectively executing corporate strategy in 21st Century organisations. You will learn how to think and act to help develop, achieve and maintain the competitive advantage of an organisation.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Hurdle | Due |
---|---|---|---|
Group Work | 15% | No | Per sessions |
Case Submission | 15% | No | 26 Feb 2018, 4:00pm |
In-class Quiz | 10% | No | Scattered across the sessions |
Final Examination | 60% | No | 19-24 March 2018 |
Due: Per sessions
Weighting: 15%
We will form syndicate groups of approximately equal size, depending on the number of people in the class. Each group will “win” (process to be discussed in class) one of four cases to analyse and present. This may mean that two or three groups will present on one case. It may be a bit of a competition but hopefully a friendly one.
Statement of Expectations. The major focus of the group assignment is to maximise your fellow students’ understanding of Strategic Management thus far by applying your unit readings, lectures and discussions to the assigned case. As such it is expected that your “presentation” will cover all questions listed in the unit guide for that case in a way that demonstrates your group’s best efforts at applying our material to those questions.
BIG HINT: The worst way you could tackle this assignment would be for questions simply to be portioned out among individual group members who go off and do their own preparation, and then lightly gluing the various answers together at the last minute.
The four cases are:
There will be a sliding scale of “protected” percentage points to compensate groups disadvantaged by going earlier rather than later in the schedule. Details of the scoring of the group work, including the sliding scale, will be provided in class at Session 1.
Each group will have 25 minutes to cover their topic and should ensure their topic fills the full 25 minutes. The group is free to use a variety of appropriate means to accomplish this. Importantly it is expected that your fellow class members will not be a passive yawning audience of a 25 minute presentation. There must be a good amount of interactive activity. We will discuss the concept of “interactive” during Session 1.
Each group should ensure their case fills the full 25 minutes. Padding with Q&A is not allowed as a means of filling time, and groups will be politely but firmly cut off at 25 minutes.
Ideas for incorporating group work into large units while still meeting the 50% individual assessment requirement include having an individually-assessed presentation on the group task, or setting an exam question related to the group task, if applicable.
Marking criteria will be provided in class/iLearn.
Group formation. Groups will be formed during Session 1. Cases and groups will have been paired by the end of Session 1. It is fully acceptable for class members to form the groups themselves.
Group member responsibilities. All group members will be expected to contribute approximately equally to the group assignment. Precise division of labour will be up to the group. It is NOT required that all group members present, but it is expected that all group members will contribute to the effort.
Group dynamics. Should any difficulties develop within the group regarding this assignment, the group should talk with the lecturer as soon as the issue arises. It is important to advise the lecturer sooner rather than later
Group submissions. To assist in the marking, you will be required to submit three pieces of documentation. They are listed here.
Due: 26 Feb 2018, 4:00pm
Weighting: 15%
Length: 500 words absolute maximum. No attachments, no graphs or charts
Your individual case assignment will be an individually prepared and recommendation for the case that will be provided on week 2 in iLearn.
The case questions, which will be provided on week 2 in iLearn, must be answered in your paper, although they may be in any order and should not be specifically labelled. Instead your paper will be a cohesive and coherent work that persuades the reader of the logic and solidness of your recommendation.
Your logic or persuasiveness will heavily affect your marks, because strategic leadership and management relies heavily on the quality of your logic and persuasiveness. This means that dot points will not be allowed in this assignment, as they are lists and as such carry less persuasiveness.
Because in the Strategic Management unit we will be learning to be focused in our thinking, there is a word limit of 500 words for this paper. All words used anywhere on your submission will be counted. This includes everything: title, text, headings, diagrams, appendixes, even your name. There will not be a marks penalty if you use more than 500 words, but the words from 501 onward will not be read and therefore not included in the assessed material. In other words, there is no advantage to writing more than 500 words.
If you believe 500 words is draconian, be aware that last year the limit was 400 words, though that was for an assessment involving fewer questions. You are the lucky ones!
Please note that while there is no marks penalty for utilising more than 500 words, late assignments will attract a penalty of 5% deducted per day or part-day. and no extension will be given.
Further details of the assignment content and marking criteria will be provided in class/iLearn.
Due: Scattered across the sessions
Weighting: 10%
There will be a series of short “pop” (i.e., unannounced) quizzes given in class during the term. They will be straightforward and will reflect your understanding of the read/discussed material. Your best three quizzes will each count equally towards your total grade, for a total of 10 marks. Taking only your best three allows you to have an “off” situation and still do well.
The quizzes will be discussed in Session 1.
Due: 19-24 March 2018
Weighting: 60%
Duration: 3 Hours plus 20 minutes reading time
At the conclusion of the unit there will be an open book examination of 3 hours plus 20 minutes reading time. It will represent 60% of the final aggregated course mark. There will be an exam review and practice session during Session 10 of the Strategic Management unit to help you prepare for this case based exam.
Required textbook: None. We will use our readings in iLearn instead.
Recommended textbook: None.
If you feel you really want to buy a book called “Strategic Management” so you have it on your bookshelf, there are several reasonable possibilities.
Readings: A selection of readings on strategic management will be made available to you. Each article is identified with a particular class session.
Other current articles may be handed out in class.
Additional optional readings specific to the session’s topic will be listed at the end of each slide set. These are for people who want to delve deeper into a particular issue we discuss in class.
For those with an unquenched interested in the field of strategy, here are some books both classic and more contemporary you may enjoy.
Afuah, A, Strategic Innovation, Routledge, New York, 2009.
Black, R.J, Organisational Culture: Creating the Influence Needed for Strategic Success, Routledge, New York, 2003.
De Wit, B, and Meyer, R, Strategy Synthesis, South-Western Publishing, Hampshire, 2010.
Fleisher, CS, and Bensousson, BE, Business and Competitive Analysis, FT Press, New Jersey, 2009.
Gamble, JE, and Thompson, AA, Essentials of Strategic Management: The Quest for Competitive Advantage, 2nd edition, McGraw-Hill Irwin, New York, 2011.
Hamel, G, Leading the Revolution, McGraw Hill, 2000.
Luthans, F, and Doh, JP, International Management: Culture, Strategy, and Behavior, 8th edition, HarperCollins, New York, 2011.
Kotler, P, and Caslione, JA, Chaotics, Amacom, New York, 2009.
Leinwand, P, and Mainardi, C, The Essential Advantage, Harvard Press, Boston, 2011.
Mintzberg, H, The Rise and Fall of Strategic Planning, Prentice Hall, 1994.
Mintzberg, H, and Quinn, JB, The Strategy Process, Prentice-Hall International, 1991.
Osterwalder, A, and Pigneur, Y, Business Model Generation, Wiley, New Jersey, 2010.
Taylor, WC, and LaBarre, PG, Mavericks at Work, HarperCollins, New York, 2006.
Thompson, AA Jr, Peteraf, M, Gamble, J, and Strickland, AJ III, Crafting & Executing Strategy: The Quest for Competitive Advantage, 19th edition, McGraw-Hill Irwin, New York, 2013.
MGSM iLearn
The web page for this unit can be found at https://ilearn.mq.edu.au/login/MGSM/
Weekly class – Thursday 6pm – 10pm
There will be 9 weekly class sessions during the term, each one running from 6pm to 10pm, plus one day-long live case session.
We will start and end on time.
Each session will involve a combination of activities for you to complete before the session.
Session-by-session details are as follows.
Session 1 - Strategic management from the inside | Thursday 11 January 2018
Sessions 1 and 2 develop the foundation essential to good strategic management, which ultimately means efficient and effective strategy implementation. This includes connecting the concept of strategic management to other units of study from your program, as well as introducing the definition of a market from a strategic, i.e., economic, perspective; the business strategy typology (BST) and its adaptive cycle; and the advanced competitive dynamics of population ecology. This work will underpin the remainder of the term, so you will not want to miss these first two sessions.
Strategic management consists of three decision areas: strategy formulation, functional strategy alignment and strategy implementation. Session 1 focuses on key elements of the internal context that impact those three decision areas.
Before class:
Read:
Session 2 - Strategic management from the outside | Thursday 18 January 2018
Our topic focus continues from Session 1.
Session 2 focuses on key elements of the external context that impact strategy formulation, functional strategy alignment and strategy implementation. In particular, we shine the spotlight on analysing competitors, competitor behaviour and retaliation.
Before class:
Read:
Prepare case for in-class discussion: Tennant Company: Innovating Within and Beyond the Core
Session 3 - If it ain’t broke, break it! Or don’t break it! | Thursday 25 January 2018
Session 3 adds in the topic of strategic innovation, including technology as a strategic enabler.
Before class:
Read:
Prepare case for in-class discussion: Destination Products Inc. Focus on applying the material from the previous sessions.
Session 4 - Go big or go home, maybe | Thursday 1 February 2018
Session 4 adds in the topic of geographic expansion, particularly international and global strategy.
Before class:
Read:
Prepare case for in-class discussion: Dropbox: “It Just Works”. As usual, focus on applying the material from the previous sessions.
Session 5 - Share the load | Thursday 8 February 2018
Session 5 adds in the topic of strategic alliances.
Before class:
Read:
Prepare case for in-class discussion: Finning International Inc in the United Kingdom. As usual, focus on applying the material from the previous sessions
Session 6 - Changing direction or staying the course | Thursday 15 February 2018
Session 6 adds in the topic of implementing strategic change.
Before class:
Read:
Prepare case for in-class discussion: Newell Company: Corporate Strategy. As usual, focus on applying the material from the previous sessions
Session 7 - Avoiding Mind-Fields | Thursday 22 February 2018
Session 7 adds in the topic of psychological biases that can impact our strategic thinking and decision making.
Before class:
Read
Prepare this pair of cases for in-class discussion:
The process for these cases will be explained one week beforehand.
Bring to class:
Sessions 8 and 9 - Welcome to the real world | Saturday 10 March 2018, 9am-5pm
Sessions 8 and 9 form a special full-day session with a live client who will come to us for a fresh perspective on one or more business strategy issues within his or her firm. During the day we will work both in small groups and as an integrated class to provide new insights. This day will provide you with practice using your collective MBA knowledge and skills in a real-world environment and in the process getting satisfaction from assisting a real organisation that needs your insight. Bring your A game!
Before class:
Read any materials provided by the client.
In class: Live client
The case will be explained one week beforehand.
Session 10 - Review and exam preparation | Thursday 15 March 2018
Focus of session: review of unit material, exam preparation, practice exam
Before class:
Read: No assigned reading for today.
Bring to class all of your cases, notes and slides
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Undergraduate students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
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This graduate capability is supported by:
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Changes were:
Leadership: The unit develops judgment capability as to what is effective ethical leadership within different contexts.
Global mindset: The unit required me to make decisions from different cultural positions than my own.
Citizenship: The concepts corporate social responsibility, corporate governance and ethical decision making are core components of the unit.
Creating sustainable value: The unit demonstrated how the interrelatedness of functional business decisions connect to create value within an ethical context over the short and longer-terms.
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