Unit convenor and teaching staff |
Unit convenor and teaching staff
Lecturer - Monday evening NR class
Miles Yang
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Credit points |
Credit points
4
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Prerequisites |
Prerequisites
Admission to MBA or MMgmt or PGDipMgt or GradDipMgt or GradCertMgt or MEngMgt or MSocEntre or GradCertSocEntre
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
This unit analyses the theories behind, and practical applications of, strategic frameworks used to achieve sustainable competitive advantage. You will learn why organisations change their strategic direction, the importance of those changes, and the process that leads to such key decisions. Importantly, there are no “universal solutions, only differing perspectives which can help you make competitively sustainable strategic decisions.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Hurdle | Due |
---|---|---|---|
Individual case analysis | 20% | No | Session 7 start of class |
Group presentations | 30% | No | Sessions 7-10 |
Final examination | 50% | No | Exam week: 11-16 June 2018 |
Due: Session 7 start of class
Weighting: 20%
The individual report is your reflection on the Back Bay Simulation undertaken in session 6.
Prepare and submit an essay form reflection about the simulation experience, your individual results, and your analysis of the simulation. Briefly outline the actions you took during the 8 rounds of the simulation. The most important task is to do analysis of the firm’s success and failures, explaining what decisions were correct, and what you could have done differently. Use the theories and frameworks we have discussed in the unit as analytical tools and to support your view.
The Simulation Foreground Reading: Back Bay Battery document will be provided to students closer to date. Students will be advised via the iLearn announcement.
Back Bay Battery simulation
This simulation is designed to bridge theories in innovation and the impact of an emerging, disruptive technology to the real-world context in which managers must make decisions about investing in innovative technologies under conditions of uncertainty. The simulation presents you the challenges associated with making investment choices under uncertain and highly constraining real world conditions.
In playing the simulation, you will learn that:
Your role in the simulation
Students play the role of a business unit manager at the Back Bay Battery company, who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery market space. Players have to manage R&D investment trade-offs between sustaining investment in the unit’s existing battery business verses investing in a new, potentially disruptive battery technology.
You must decide which market opportunities to pursue, each of which offers the student varying levels of market intelligence and differing short- and long-term payoff prospects.
You manage the investment portfolios over 8 simulated years. Throughout the simulation, you are forced to address a number of challenges, including timing and level of investment across both mature and new technology businesses, choices regarding market opportunities and inherent product performance characteristics, requirements to meet constraining financial objectives and constant trade-offs between investment options; all in the context of uncertain market information.
Please ensure the following for this assignment
Please ensure your full name, student number, unit code (MGSM850), unit name (Strategic Frameworks), and lecturer (Dr. Miles Yang) is clearly visible on your assignment. It is important that you link your reflection back to suitable frameworks and theories discussed in the unit using appropriate referencing. You are encouraged to also search for additional literature (e.g., academic articles) to support your writing.
Max 1000 words with 11 pt font with 1.5 spacing. You will be penalized 5 marks for every extra 100 words.
Please note: This assignment is an individual assessment. Plagiarism - the use of others' words without attribution - is considered a serious offence, and may result in failure for the unit. Spot checks to detect plagiarism from internet sources will be conducted.
The marking criteria, which will be applied to this assignment, will be made available on the class iLearn page.
Submission
Students are to submit 1 x soft-copy and 1 x hard-copy of their individual report on the due date as listed in the box above. The soft-copy submission will be submitted to Turnitin via the MGSM iLearn portal, a program used to ensure the originality of the work undertaken by the submitter. The hard-copy submission will be used for marking purposes by the lecturer. The hard-copy submission should be single sided and stapled at the top left-hand corner.
Extensions and penalties:
No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted.
Due: Sessions 7-10
Weighting: 30%
Duration: 30min presentation plus 10min discussion per group
Format: Oral class group presentation
Date: During sessions 7 - 10 depending on group allocation
You will be a member of a group of students and assigned to a particular industry/sector or company for the purposes of this assignment. Your group must conduct a comprehensive strategic analysis as described below. Please note: if your group would like to work on a specific organisation (e.g., your employer or your own start-up), please contact the lecturer to confirm if the organisation is suitable for this assignment.
This assessment task will be marked in the following ways:
As part of the submission, the group is also required to provide, on one page, a statement of exactly what each member did for this task, signed off by each member of the group. If there are sizable discrepancies concerning contributions within the group, the lecturer reserves the right to apportion marks unequally.
Groups must ensure that all members contribute equally to the assignment. Should any difficulty occur with this, the group should talk with the lecturer as soon as possible. At the time of handing in the assignment the group should agree on what percentage of the mark each person should receive. You should indicate this information on the cover sheet of the assignment.
If the group assesses the contribution of each member as equal, each would receive 100% of the final mark. In cases where the group decides that some members did not contribute equally, this should be reflected in the percentage (if there is problem in the group, please tell me sooner rather than later).
The case study and presentation times (subject to change) for each group will be determined in Week 3.
Use the frameworks and concepts from the course to identify and discuss the appropriate key features and strategic factors of the sector/industry that has been assigned to you.
The following suggestions may assist you in preparing the group assignment. This is not a template to be replicated but a starting point for you to further develop.
(a) Groups assigned to an industry (or industry sector)
Use recent and older data/evidence (references to be included) from multiple sources (i.e. from the past 1-5 years) to analyse the industry/ sector in terms of:
Determine what the strategic issues are – i.e. what are the future threats, opportunities and external environmental changes that can be expected to impact on the future of the industry.
Based on this analysis generate recommendations linked to your analysis for either a new industry entry from a company not yet in the industry or for the repositioning of an existing rival in the industry.
(b) Groups assigned to an company
Strategy Identification and Evaluation
Use recent and older data from multiple sources (i.e. from the past 1-5 years and with references) to:
A marking criterion matrix for both the industry/sector and nominated company will be made available on the class iLearn page which and will be applied to this assessment. Students/groups should follow the marking criterion matrix related to their allocated assignment.
Submission:
Groups are to submit 1 x soft-copy and 1 x hard-copy of their presentation slides to the lecturer on the day of the group's presentation. For the soft-copy, please only submit in PowerPoint format only (No PDF files) to miles.yang@mgsm.edu.au.
Due: Exam week: 11-16 June 2018
Weighting: 50%
Duration: 3 hours plus 10 minutes reading time
Format: Closed book final examination
Date: MGSM Term 2 exam week: 11 - 16 June 2018
You are expected to present yourself for examination at the time and place designated in the MGSM examination timetable. The timetable will be available on 25 April 2018 at https://students.mgsm.edu.au/sydney-students/units/exams/
The final examination will be closed book and will consist of single case study and four mandatory questions covering content from your unit materials, as well as exercise and group discussions. More details on the exam will be provided over the term.
Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regner, P. (2017). Exploring strategy. 11th edition. Harlow, UK: Pearson Education Limited. ISBN: 9781292145129
Please note: It is recommended that you read the chapters suggested in the unit guide prior to the relevant class.
A selection of readings on Strategic Management will also be made available. Specific articles are recommended for review in connection with each class session. Optional readings (classic and contemporary) are listed below for students interested in reading further in the field of Strategic Management.
The Coop Bookshop: The Coop Bookshop is our main retailer for textbooks and other related academic material. For information on textbook prices and online ordering, please refer to The Co-Op Bookshop webpage at http://www.coop.com.au
Pearson Education Australia – Online store: This textbook is also available for order via the publisher’s online store. For information on textbook prices and online ordering, please refer to the Pearson Education Australia online store at http://www.pearson.com.au/9781292145129.
Disclaimer: MGSM does not take responsibility for the stock levels of required textbooks from preferred retail outlets and other book retailers. While we advise our preferred book retail outlet, The Co-op Bookshop, of our maximum expected number of students purchasing specific required text each term, The Co-op Bookshop and other book retailers will make their own judgement in regard to their physical holding stock levels. To prevent disappointment if a textbook is out-of-stock, we highly advise students to order their textbooks as early as possible, or if the required textbook is currently out-of-stock, place an order with the book retailer as soon as possible so that these book retailers can monitor demand and supply, and adjust their stock orders accordingly.
We have also provided additional material in the iLearn unit (articles, book chapters and video links) as a resource for you. These supplementary unit materials are not compulsory and have been provided as extra resources should you be particularly interested in a topic.
Below is a list of other readings related and extended beyond this unit which you may wish to look into.
The web page for this unit can be found at: https://ilearn.mq.edu.au/login/MGSM
Access to a personal computer is required to access resources and learning material from iLearn.
The MONDAY evening class at the MGSM North Ryde campus for 2018 Term 2 is scheduled every Monday evening from 6pm to 10pm, starting from 9 April 2018 and finishing on the 4 June 2018. The exception would be 1 session held on 6pm to 10pm of Friday, 20 April 2018 in lieu of (instead of) class that is supposed to be held on Monday, 2 April 2018.
Students are required to attend all classes for the class they are enrolled in. Students must only attend the class they are enrolled in as reflected in their e-Student account.
This unit will be presented over 10 sessions as follows:
Session | Topics and associated case studies/readings/textbook chapters |
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1 6pm to 10pm of Monday, 9 April 2018 |
Leading the way: The Strategy concept and LeadershipCase study: Delta Air Lines, Inc. Textbook chapters: 1, 10, & 14 |
2 6pm to 10pm of Monday, 16 April 2018 |
Understanding the marketCase study: Lake Eola Charter School Textbook chapter: 2 |
3 6pm to 10pm of Friday, 20 April 2018 |
Understanding your organisationCase study: Samsung electronics In-class activity: The Food Truck Challenge Textbook chapter: 4 |
4 6pm to 10pm of Monday, 23 April 2018 |
Designing corporate strategiesCase study:Alphabet's Google Textbook chapter: 8 |
5 6pm to 10pm of Monday, 30 April 2018 |
Designing business strategiesCase study: Porsche B Textbook chapter: 7, 9 & 11 |
6 6pm to 10pm of Monday, 7 May 2018 |
Strategy SimulationBack Bay Battery Case |
7 6pm to 10pm of Monday, 14 May 2018 |
Blue ocean strategy + group presentations Case study: Compte Nickel: Creating New Demand in the Retail Banking Sector OR A Maestro without Borders |
8 6pm to 10pm of Monday, 21 May 2018 |
Designing sustainable strategies + group presentations Textbook chapters: 5 |
9 6pm to 10pm of Monday, 28 May 2018 |
Contemporary issues in strategy + group presentations Textbook chapters: 10 |
10 6pm to 10pm of Monday, 4 June 2018 |
Bringing it all togetherOverview and exam preparation + group presentations Textbook chapters: 13 |
Final exam week: 11 - 16 June 2018 |
Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Undergraduate students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Our postgraduates will demonstrate a high standard of discernment and common sense in their professional and personal judgment. They will have the ability to make informed choices and decisions that reflect both the nature of their professional work and their personal perspectives.
This graduate capability is supported by:
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Our postgraduates will be capable of utilising and reflecting on prior knowledge and experience, of applying higher level critical thinking skills, and of integrating and synthesising learning and knowledge from a range of sources and environments. A characteristic of this form of thinking is the generation of new, professionally oriented knowledge through personal or group-based critique of practice and theory.
This graduate capability is supported by:
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
Our postgraduates will be able to communicate effectively and convey their views to different social, cultural, and professional audiences. They will be able to use a variety of technologically supported media to communicate with empathy using a range of written, spoken or visual formats.
This graduate capability is supported by:
Our postgraduates will be ethically aware and capable of confident transformative action in relation to their professional responsibilities and the wider community. They will have a sense of connectedness with others and country and have a sense of mutual obligation. They will be able to appreciate the impact of their professional roles for social justice and inclusion related to national and global issues
This graduate capability is supported by:
Assessment tasks: Individual and group component assessment tasks have been modified. The group component has been changed from a written assignment to a presentation, with more assessment weighting added. Also, a minimum of 50% of the assessment weight of a the group work task has been allocated to individual performance as per Macquarie University assessment policy.The individual component remains as a written assignment, but with reduced word length and assessment weighting.
Delivery and resources: Recommended textbook has been updated to the 11th edition of 'Exploring strategy'. Second textbook titled 'Internet of things and data analytics handbook' has been removed.
Unit schedule: Changes of topics for some sessions, as well as the order they are presented in. Some cases and readings have also been changed.
The interactive environment of the classroom is central to the MGSM experience. Students are required to attend the full duration of all classes for the units in which they are enrolled. We recognise that exceptional circumstances may occur, such as unavoidable travel on behalf of your organization or the serious illness or injury of you or a close family member.
Special consideration may be given for a maximum of 20% non-attendance for such circumstances as long as lecturers are contacted in advance, and supporting documentation provided, to request exemption from attendance. Failure to abide by these conditions may result in automatic withdrawal, with academic and/or financial penalty. The full Student Attendance Policy is published in the MGSM Student Handbook at https://students.mgsm.edu.au/handbook.
These unit materials and the content of this unit are provided for educational purposes only and no decision should be made based on the material without obtaining independent professional advice relating to the particular circumstances involved.
Date | Description |
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05/04/2018 | Removed eBook disclaimer under Delivery and Resources which contained information regarding an open book final exam. The final exam for this unit is a closed book final exam. |
28/02/2018 | Updated wording of due date for Final Exam from "MGSM Term 2 exam week" to "Exam week: 11-16 June 2018" to keep in line with the rest of the MGSM unit guides. |