Length & Format

The final, formal groups presentation will be 15-minutes long (depending on group size) on the final day, plus five minutes of Q&A; maximum 10 slides (no exceptions).

Please provide a hard copy of the presentation slides to me before presenting if possible (this is subject to the availability of printing capabilities, of course).

A softcopy of the presentation is to be submited to iLearn (Turnitin Plagarism submission)

All group members must present. Your grade will be based on the presentation according to the criteria outlined below.

Each group will be assigned one of the four cases we have discussed previously in class (i.e., Levendary, Huawei, Infosys, Samsung) to use as the basis for their analysis and presentation.

This assessment task will be marked in the following ways:

• 15% of the total 30% weighting - The group as a whole will be marked according to the quality of the final presentation slide set that will be submitted to the lecturer.
• 15% of the total 30% weighting - Each group member will be individually marked according to the quality of the delivery of their oral presentation, as well as how well the individual deals with questions from both the audience and the lecturer.

Due

Final day of class

Group Weighting

30%

ASSESSMENT CRITERIA FOR GROUP CASED-BASED PRESENTATION

CRITERIA

Excellent

Very good

Good

Acceptable

Marginal

Fail

PRESENTATION PROCESS: 25%

Quality of the introduction

Clarity of the presentation

Easy to understand structure

Flowed seamlessly between sections

Eye contact

Quality of slides

Amount of reading

Effective use of time

THEORETICAL AND CONCEPTUAL UNDERSTANDING AND EVIDENCE (45%)

You backed up arguments with appropriate frameworks and research (evidence)

You guided your audience through your logic with well-chosen facts and examples

Quality of the analysis and interpretation

CONSOLIDATION AND INTEGRATION OF SUMMARY AND CONCLUSIONS (20%)

Summarised key points before concluding and this was appropriate and clearly linked to your analysis

Conclusions; you discussed the potential implications of your findings for the future

Q & A (10%)

How well were you able to handle the questions from the audience (i.e., listen to and interpret the question; structure and provide a relevant response)?

Length & Format

I will be taking of note of your attendance and your contributions/participation in all cases, discussions and exercises.   This course is designed to be an inquiry-based, action-learning course.  Therefore, you must be present, and you must participant to learn as you engage with, apply, discuss and consider the application of the course concepts, models and theories.

Due

All five days of our course

Weighting

10%

Appropriate contributions will be those that move the collective conversation forward.  Be sure to monitor your behaviour – do not over contribute nor under contribute.  Listening and thinking are as important as speaking.  We will discuss this more in class to be sure you are clear about my expectations.

Length & Format

A 3000 word (maximum) written report, typed in Times New Roman font 12 with 1.5-line spacing. Each page of the assignment should have at least 3cm margins from the left and right edges and top and bottom of the page. The actual word length of the document, NOT including references, tables charts, the executive summary, should be clearly stated on the title page of the assignment.

This is an individual assignment.

Due

TBA

Weighting

60%

Submit electronically to iLearn (Turnitin Plagiarism submission)

Follow the steps below to submit your report -

1.             Login to iLearn using your OneID at https://ilearn.mq.edu.au/login/MGSM

2.            Select MGSM Appropriate Term, 2018 then MGSM857

3.            Go to the Assessments section and follow the instructions to submit

In this assignment, you are examining (through application of referenced readings and library/on-line research) what has already happened to a firm in its industry; you are not researching a potential market entry into a foreign territory. The purpose of the assignment is to:

• Provide you with the opportunity to test the ideas discussed in the unit in the settings of real organisations in emerging market countries/markets
• Undertake independent research, analysis and report-writing
• Apply concepts, models and theories from lectures, discussions, readings and cases from the unit
• Communicate the findings in a formal piece of work and enhance your written communication skills through focusing on the integration and synthesis of data

Prepare a Project Report on the following:

Critically examine a global industry in a country in the Asia-Pacific region. What are some of the interesting companies in the industry, and what strategies are they pursuing?

Choose TWO firms, one of which should be classified as a challenger or latecomer in the industry, and one should be classified as a leading global incumbent. Compare the differences in resource building and strategy between the two organisations using appropriate course frameworks, models and concepts.

Be sure to: (1) analyse how the global challenger firm fashioned its strategies in relation to the resources available, the competitive dynamics of the industry and its country context, and, (2) consider/discuss some of the key CAGE factors and institutional voids that the leading global incumbent firm likely had to navigate when entering the marketplace in the Asia Pacific.

The assignment should include the following:

• A business report structure
• Executive summary
• A brief introduction, description of the challenger and incumbent firms, overview of the industry, and the rationale for the choice of firms (an expanded section can be in an appendix)
• Discussion of your analysis (the analysis itself can be mostly contained in appendices)
• Conclusions/findings, together with any lessons learned that can be applied into the future for maintaining the firm’s competitiveness considering the changing external environment and existing and potential strategic threats
• Appendices

Assessment criteria (more on the assessment criteria can be found on the next page):

• Ability to apply unit knowledge (i.e., theories, models, frameworks, concepts, etc.) to analyse the Challenger and the Incumbent firm dynamics selected within a global industry in an emerging economy.
• Clearly written and argued, and well supported with integrated, synthesised evidence from the literature and research sources with full acknowledgment of sources consulted, references used etc. included in the reference list. Use a referencing system from the student handbook.
• Ability to logically choose, arrange and present the materials and make sense of them for the audience/reader (me!).
• Written presentation to an acceptable postgraduate standard.

Assignments that are excessively descriptive or make excessive use of point-form, will not achieve a high grade.

In your report, be sure to focus on the “how” and “why”, as this is more analytical and interpretative, rather than descriptive (i.e., do not just describe the firms to me … you must apply the course concepts, models and theories to help you make sense of, and explain, what has happened and is likely to happen). Students are required to use their initiative in what issues they address, and what issues they ignore. Likewise, you are required to use your initiative in how you structure/organise and present the issues addressed – there is no model answer or blue-print for success in this exercise.

No extensions will be granted. There will be a deduction of 10% of total marks for the report for each 24 hour period or part there of that the submission is late. This penalty does not apply for cases in which an application for special consideration is made and approved.

ASSESSMENT CRITERIA FOR THE INDIVIDUAL WRITTEN REPORT

CRITERIA

Excellent

Very good

Good

Acceptable

Marginal

Fail

CONTENT AND STRUCTURE: 15%

A business report structure

An executive summary

Logically arranged and professionally structured and presented

ANALYTICAL AND CRITICAL EVALUATION (55%)

Effective and appropriate application of unit knowledge (i.e., the theories, models, concepts and frameworks to analyse the challenger firm and the incumbent selected within a global industry

Clearly written and argued using appropriate information and relevant examples

Evidence of research; well supported with evidence from the literature and research sources, with all sources cited in the report and full acknowledgment of sources consulted, references used etc. included the reference list

Evidence of reading

You have avoided unsubstantiated personal opinion

SYNTHESIS AND INTEGRATION (30%)

Key points were summarised before concluding from your analysis

Conclusions; you synthesised the key findings from your research and analysis, and drew conclusions regarding what this might mean (i.e., your interpretation) for the future of the firm