Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Associate Professor Ralf Wilden
Contact via globalmba.support@mq.edu.au
You may book a consultation with your unit convenor via globalmba.support@mq.edu.au
Teaching Assistant
Linden Misselbrook
Contact via globalmba.support@mq.edu.au
Academic Program Director
Associate Professor Lan Snell
Contact via globalmba.support@mq.edu.au
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Credit points |
Credit points
2
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Prerequisites |
Prerequisites
Admission to GMBA
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
The ability to think strategically is a critical skill for managers to ensure their organisation’s survival and growth in the long-term. But what does ‘thinking strategically’ mean? How does thinking strategically translate to competitive strategies? In this unit you will learn how to make your organisation competitive by learning to think strategically about challenges and opportunities in today’s global technology-enabled business environment. The unit focuses on developing your strategic thinking skills by disaggregating business strategy and value creation to its essential elements in a practical and applied way. It focuses on the key principles that lie behind the latest thinking in value co-creation, strategy, and marketing, and teaches you how to apply them. You will learn essential tools for identifying value gaps by analysing both the external and internal strategic environments of a firm. You will learn to apply these tools across a range of dynamic industries. You will be challenged to use these principles as the basis for configuring your organisation for success and for designing and evaluating competitive strategies, as well as clearly communicating your strategy.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Submission
You will submit your assessment tasks via your online unit on Coursera.
For individual submissions, please use the following naming convention for your file:
lastname-firstname-GMBAxxx-A1.*
lastname-firstname-GMBAxxx-A2.*
For group submissions, please use the following naming convention for your file:
team-number-GMBAxxx-A1.*
team-number-GMBAxxx-A2.*
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Extensions
Please note that no extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission = 20% penalty). This penalty does not apply for cases in which an application for special consideration is made and approved.
For any questions regarding your assignment submission or to apply for special consideration, please send an email to globalmba.support@mq.edu.au.
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Formatting instructions
These instructions pertain only to written assignments. In the case of other formats (e.g., slide decks) specific formatting instructions may apply. Written assignments should be in 11 point Arial font with 1.5 line spacing. Each page of the report should be numbered and have at minimum 2.5 cm margins from the left and right edges and top and bottom of the page. The word count is strictly enforced. The actual word length of the document, not including references or appendices, should be clearly stated on the title page of the report. Written assignments should have the following structure:
A title page with the assignment title, your student name and student number, word count of the text
The body of the report structured with paragraphs and with appropriate headings and citations, including page numbers.
Complete reference list of material cited in the text.
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Referencing
Please use the American Psychological Association (APA) 6th edition reference style. This means that when referring to an article or book etc, you indicate the author’s name followed by the year of publication (Jones, 1989). For multiple authors include all names (Jones, Smith, & Wilson, 1990). If you use a direct quote put the quoted words in “quotation marks” and include the page number with the reference (Jones, 1989, p. 76). A reference list should be presented in alphabetical order at the end of the paper. Further information on APA style is available at http://libguides.mq.edu.au/content.php?pid=85232&sid=634282
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Commercial in Confidence
Please note that you must not disclose any information marked ‘Commercial in Confidence’ without permission from the party who supplied it (e.g., your current or previous employer, customers, etc.).
Name | Weighting | Hurdle | Due |
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Written report | 40% | No | 18 September 2019 11:59pm (AEST) |
Strategic analysis | 60% | No | 10 October 2019 11:59pm (AEDT) |
Due: 18 September 2019 11:59pm (AEST)
Weighting: 40%
Length: max. 1,500 words (excl. references)
Format: Written report
Task: In this assignment, you will analyse and compare two organisations according to their hierarchy of strategies framework, focusing on corporate and business level strategies.
For detailed information and the marking criteria, please refer to the section Course Resources - Assessment Information in your online unit. You will submit your completed task via the Assignment submission link in your online unit.
Due: 10 October 2019 11:59pm (AEDT)
Weighting: 60%
Length: max. 20 minutes (10-12 slides)
Format: Multimedia group presentation
Task: For this assignment, you will work within a team and develop comprehensive strategic analysis and derive strategy recommendations for a major organisation.
For detailed information and the marking criteria, please refer to the section Course Resources - Assessment Information in your online unit. You will submit your completed task via the Assignment submission link in your online unit.
There is no required textbook for this unit. Please refer to the weekly required readings in your online unit. All readings are available via the Macquarie University library and do not need to be purchased separately.
This unit will be delivered entirely online via the Coursera Learning Management System.
Access to a personal computer is required to access the resources and learning materials on Coursera.
This unit will involve approximately 75 hours of student workload:
For this unit, Live Events (via the web conferencing software Zoom) will take place on Thursdays from 12pm to 1pm (AEST/AEDT), starting from 5 September 2019 and finishing on 10 October 2019. The links to the events are available via Live Events in the online unit. It is highly recommended to attend all live events. Recordings of the live events will be made available and can be accessed via Course Resources in the online unit.
Students are expected to complete all asynchronous learning activities (videos, discussion prompts, quizzes and peer-reviews) for that week before the scheduled Live Event in order to successfully participate in the event.
Please note: The teaching schedule is subject to change. Please refer to your online unit for the latest schedule.
Week |
Live Events |
Assessments |
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1 |
Thursday 5 September 2019, 12.00-1.00pm (AEST) |
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2 |
Thursday 12 September 2019, 12.00-1.00pm (AEST) |
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3 |
Thursday 19 September 2019, 12.00-1.00pm (AEST) |
A1 due: Wednesday 18 September 2019, 11.59pm (AEST) |
4 |
Thursday 26 September 2019, 12.00-1.00pm (AEST) |
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5 |
Thursday 3 October 2019, 12.00-1.00pm (AEST) |
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6 |
Thursday 10 October 2019, 12.00-1.00pm (AEDT) |
A2 due: Thursday 10 October 2019, 11.59pm (AEDT) |
Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Undergraduate students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
If you are a Global MBA student contact globalmba.support@mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
These unit materials and the content of this unit are provided for educational purposes only and no decision should be made based on the material without obtaining independent professional advice relating to the particular circumstances involved.
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
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This graduate capability is supported by:
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