Students

GMBA831 – Communicate with Impact

2019 – GMBA Term 5 Online

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff Unit Convenor
Associate Professor Lawrence Ang
Contact via globalmba.support@mq.edu.au
Teaching Assistant
Billy Bruce
Contact via globalmba.support@mq.edu.au
Academic Program Director
Associate Professor Lan Snell
Contact via globalmba.support@mq.edu.au
Credit points Credit points
2
Prerequisites Prerequisites
Admission to GMBA
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description
Great communicators are gifted storytellers. They know how to engage their audience by knowing what to say, when to say it, and how to say it. Most people associate great communicators with being awesome presenters - they are charismatic, use their body and voice to great effect, and really know their stuff. The ability to communicate with impact is not just about developing your public speaking skills, but also about developing communication skills across a number of domains including one on one interactions, small groups, and large audiences as well as digital and traditional channels. This unit covers storytelling tools and techniques that can help you become a more effective communicator. It explores how underlying constructs such as trust, mimicry, and motivation shape audience expectations and how you might be able to harness this knowledge to communicate with effect.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • Critically evaluate a range of theories to decode the components of persuasive communications
  • Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
  • Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

General Assessment Information

Submission

You will submit your assessment tasks via your online unit on Coursera.

For individual submissions, please use the following naming convention for your file:

lastname-firstname-GMBAxxx-A1.* 

lastname-firstname-GMBAxxx-A2.*

For group submissions, please use the following naming convention for your file:

team-number-GMBAxxx-A1.* 

team-number-GMBAxxx-A2.* 

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Extensions 

Please note that no extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission = 20% penalty). This penalty does not apply for cases in which an application for special consideration is made and approved. 

For any questions regarding your assignment submission or to apply for special consideration, please send an email to globalmba.support@mq.edu.au.

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Formatting instructions

These instructions pertain only to written assignments. In the case of other formats (e.g., slide decks) specific formatting instructions may apply. Written assignments should be in 11 point Arial font with 1.5 line spacing. Each page of the report should be numbered and have at minimum 2.5 cm margins from the left and right edges and top and bottom of the page. The word count is strictly enforced. The actual word length of the document, not including references or appendices, should be clearly stated on the title page of the report. Written assignments should have the following structure:

  1. A title page with the question, your student name and student number, word count of the text
  2. ​The body of the report structured with paragraphs and with appropriate headings and citations, with page numbers.
  3. Complete reference list of material cited in the text.

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Referencing

Please use the American Psychological Association (APA) 6th edition reference style. This means that when referring to an article or book etc, you indicate the author’s name followed by the year of publication (Jones, 1989). For multiple authors include all names (Jones, Smith, & Wilson, 1990). If you use a direct quote put the quoted words in “quotation marks” and include the page number with the reference (Jones, 1989, p. 76). A reference list should be presented in alphabetical order at the end of the paper. Further information on APA style is available at http://libguides.mq.edu.au/content.php?pid=85232&sid=634282

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Commercial in Confidence

Please note that you must not disclose any information marked ‘Commercial in Confidence’ without permission from the party who supplied it (e.g., your current or previous employer, customers, etc.). 

Assessment Tasks

Name Weighting Hurdle Due
Decoding communication 40% No 18 September 2019 11:59pm (AEST)
Pitch presentation 60% No 10 October 2019 11:59pm (AEDT)

Decoding communication

Due: 18 September 2019 11:59pm (AEST)
Weighting: 40%

Length: 1,000 words (excl. references) for the critical reflection plus discussion posts

Format: Written report

Task: In this assignment, you will be asked to conduct an analysis of persuasive communication, review peer submissions and write a critical reflection.  

For detailed information and the marking criteria, please refer to the section Course Resources - Assessment Information in your online unit. You will submit your completed task via the Assignment submission link in your online unit.


On successful completion you will be able to:
  • Critically evaluate a range of theories to decode the components of persuasive communications

Pitch presentation

Due: 10 October 2019 11:59pm (AEDT)
Weighting: 60%

Length: Multimedia presentation plus individual contribution

Format: Multimedia presentation

Task: In this assignment, you will be asked to create a pitch presentation as a team. You will then create an individual contribution that analyses and responds to the pitch.  

For detailed information and the marking criteria, please refer to the section Course Resources - Assessment Information in your online unit. You will submit your completed task via the Assignment submission link in your online unit


On successful completion you will be able to:
  • Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
  • Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

Delivery and Resources

Required text

There is no required textbook for this unit. Please refer to the weekly required readings in your online unit. All readings are available via the Macquarie University library and do not need to be purchased separately.

Delivery method

This unit will be delivered entirely online via the Coursera Learning Management System. Access to a personal computer is required to access the resources and learning materials on Coursera.

Unit Schedule

For this unit, Live Events (via the web conferencing software Zoom) will take place on Thursday night's from 6:00pm to 7:00pm (AEST), starting from 5 Septmber 2019 and finishing on the 10 October 2019. The links to the events are available via Live Events in the online unit. Students are strongly advised to attend all live events. Recordings of the live events will be made available within 24 hours of the event and can be accessed via Course Resources in the online unit. 

Students are expected to complete all asynchronous learning activities (videos, discussion prompts, quizzes and peer-reviews) for that week before the scheduled Live Event in order to successfully participate in the event. 

Please note: The teaching schedule is subject to change. Please refer to your online unit for the latest schedule.

Week 

Live Events

Assessments

1

Thursday 5 September 2019 6:00-7:00pm (AEST)

 

2

Thursday 12 September 2019 6:00-7:00pm (AEST)

 

3

Thursday 19 September 2019 6:00-7:00pm (AEST)

A1 due: Wednesday 18 September 2019 11:59pm (AEST)

4

Thursday 26 September 2019 6:00pm-7:00pm (AEST)

 

5

Thursday 3 October 2019 6:00-7:00pm (AEST)

 

6

Thursday 10 October 2019 6:00-7:00pm (AEST)

A2 due: Thursday 10 October 2019 11:59pm (AEDT)

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Undergraduate students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct​

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

Learning Skills

Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.

Student Services and Support

Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.

Student Enquiries

For all student enquiries, visit Student Connect at ask.mq.edu.au

If you are a Global MBA student contact globalmba.support@mq.edu.au

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Graduate Capabilities

PG - Discipline Knowledge and Skills

Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.

This graduate capability is supported by:

Learning outcomes

  • Critically evaluate a range of theories to decode the components of persuasive communications
  • Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
  • Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

Assessment tasks

  • Decoding communication
  • Pitch presentation

PG - Critical, Analytical and Integrative Thinking

Our postgraduates will be capable of utilising and reflecting on prior knowledge and experience, of applying higher level critical thinking skills, and of integrating and synthesising learning and knowledge from a range of sources and environments. A characteristic of this form of thinking is the generation of new, professionally oriented knowledge through personal or group-based critique of practice and theory.

This graduate capability is supported by:

Learning outcomes

  • Critically evaluate a range of theories to decode the components of persuasive communications
  • Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

Assessment tasks

  • Decoding communication
  • Pitch presentation

PG - Effective Communication

Our postgraduates will be able to communicate effectively and convey their views to different social, cultural, and professional audiences. They will be able to use a variety of technologically supported media to communicate with empathy using a range of written, spoken or visual formats.

This graduate capability is supported by:

Learning outcomes

  • Critically evaluate a range of theories to decode the components of persuasive communications
  • Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
  • Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

Assessment tasks

  • Decoding communication
  • Pitch presentation

Guide to navigating your unit

Each term is six weeks long which means we are up and running in week 1.  Make sure you stay on top of the required work each week so that you do not fall behind. Here is a guide on how to navigate this unit.

0. Assessment

For all the details on the assessment in this unit, please go to Resources in the main navigation of your unit and click on Assessment Information.

Each week contains several elements

1. Lesson

(a) Video lectures

These brief lectures cover core concepts and fundamentals.

(b) Core readings and further resources

There are required readings for most lessons that provide more depth to each of the topics. The majority of these readings are available only through the Macquarie University Library, and we have linked most of them for easy access. You will require your MQID in order to login to the Library. There is usually at least required reading per topic. You can also choose to dive deeper into a topic of interest by exploring the optional further resources that are available.

Tip: Make sure to work through the Library resources in Onboarding to familiarise yourself with the techniques to use the Library most efficiently and productively.

2. Live Events

A live event will be run every week. While attendance is not mandatory, we strongly encourage students to attend as part of the enriching learning experience. All live events will be recorded for those unable to attend. Make sure you work through the week's materials before you attend. There may also be specific instructions for preparation. You can access the Live Events tab via the main unit navigation. The more you prepare for these events, the more you will get out of them.

Recordings will be available via the Resources tab in the main unit navigation. You will also have the opportunity to discuss content questions with your unit convenor via the Weekly Discussion Forum.

3. Weekly Discussion Forum

Use the Weekly Discussion Forum to engage with your peers and with the weekly topics. Share and grow with your peers in the unit. The unit convenor and the teaching assistant will monitor the forum(s) and engage where appropriate.

4. Practice

The Practice section provides plenty of opportunities to check your understanding of the topic. Practice makes permanent! The section is optional, and it is really up to you how much you want to engage with the exercises in the Practice section.

(a) Recall and practice quizzes

Recall and practice quizzes can be attempted multiple times. The questions are based on the video lectures and readings. Feedback is embedded to direct you back to specific resources to help you improve. Short recall activities have been shown to improve long-term retention of core concepts and fundamentals. The results of these practice quizzes are not assessed and therefore not part of the final grade for the unit.

(b) Practice tasks and challenges

Some weeks contain practice tasks and challenges. These are a great opportunity for you to apply what you have learned that week in different contexts, reflect on key questions about the topic and familiarise yourself even further with the week's topic. Similar to the recall and practice quizzes, the practice tasks and challenges are not assessed and therefore not part of the final grade for the unit.

5. Habit Corners

We are what we repeatedly do. What daily practices should you work towards to improve yourself personally and professionally? The habit corner brings research and practice together and is designed to help develop applied best practices.