TEACHING AND LEARNING STRATEGY
From Year 2020, the unit is delivered in a combination of weekly seminars/lectures (1.5 hours) and workshops (1.5 hours). Students are expected to be active and engaged learners, contributing fully to workshop activities and discussions. Learning activities include individual and group tasks that are to be completed during private study and in the workshops.
Students need to read in advance of seminar sessions, complete preparatory work including weekly online quizzes, be prepared to work in small groups and discuss the materials assigned each week.
The seminar/lecture notes will be posted on iLearn at https://ilearn.mq.edu.au on a weekly basis. Students will need to complete the weekly online quizzes before they can access the seminar materials.The recording (video or audio) of lectures/seminars is not permitted.
- There are 3 hours of face-to-face classes each week.
- The timetable for classes can be found on the University web site at: http://www.timetables.mq.edu.au/
- Students are expected to participate in classes, be prepared to work in small groups and discuss the materials assigned each week.
- To complete this unit satisfactorily, students must attend at least 80% of the scheduled classes. Attendance will be taken in class.
- Students are expected to arrive on time and not to leave until the class ends.
SATISFACTORY COMPLETION OF UNIT
- Students are required to accumulate at least 50% of the total marks possible in order to satisfactorily pass this unit.
TECHNOLOGY USED & REQUIRED
- The course will make use of iLearn and email for communication with the teaching staff and between students.
- Students will need access to a reliable Internet service to complete this unit.
- Use of a PC, laptop and smart devices is required to complete tasks on iLearn, to access iLearn for course materials and to read the textbook.
- Software required: E.g., Word processing, PowerPoint, video/media player, Acrobar Reader.
REQUIRED AND RECOMMENDED TEXTS AND/OR MATERIALS
Required Text (This text is now available in print and interactive e-text)
Marketing, 4th Edition
Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott
ISBN: 9780730363248, 9780730362999
Brisbane: John Wiley & Sons.
More information will be available via iLearn.
Additional recommended textbooks:
Grewal, D., Levy, M. (2015), Marketing (Forth Edition), New York, McGraw-Hill Education.
Students should also consult the wide range of industry reports and marketing journals such as the following (via the Macquarie University library):
- Passport (Euromonitor International)
- McKinsey and Company
- Wall Street Journal
- CNN Money
- Journal of Marketing
- Journal of Marketing Management
- Journals of Consumer Research
- Journal of Marketing Research
- Harvard Business Review
- European Journal of Marketing
- International Journal of Research in Marketing
- Business Horizons
- Journal of Brand Management
- Journal of Advertising Research
- Journal of Retailing
- Australasian Marketing Journal
- Australian Marketing Researcher
- International Marketing Review
- The Economist
- Business Review Weekly