Coronavirus (COVID-19) Update
Due to the Coronavirus (COVID-19) pandemic, any references to assessment tasks and on-campus delivery may no longer be up-to-date on this page.
Students should consult iLearn for revised unit information.
Find out more about the Coronavirus (COVID-19) and potential impacts on staff and students
Unit convenor and teaching staff |
Unit convenor and teaching staff
Lecturer
Hume Winzar
Contact via eMail
Room 732, 4 Eastern Road
11:00 to 13:00, Thursdays
Angela Chow
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Credit points |
Credit points
10
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Prerequisites |
Prerequisites
(STAT270 or STAT2170) and (MGMT220 or BUSA2020)
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
This is an advanced applied-skills unit which extends concepts and analytical techniques from earlier units. Students will use data to create graphical representations of data for analysis. Students will clean data in commonly-used spreadsheet formats and make extensive use of proprietary software from big-data orientated companies. Students will develop skills in data visualisation that can be applied to competitive behaviour, target customer analysis, criminology and security intelligence problems. |
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Coronavirus (COVID-19) Update
Assessment details are no longer provided here as a result of changes due to the Coronavirus (COVID-19) pandemic.
Students should consult iLearn for revised unit information.
Find out more about the Coronavirus (COVID-19) and potential impacts on staff and students
It is the responsibility of students to view their marks for each within session assessment on iLearn within 20 working days of posting. If there are any discrepancies, students must contact the unit convenor immediately. Failure to do so will mean that queries received after the release of final results regarding assessment marks (not including the final exam mark) will not be addressed.
Where a Special Consideration application is approved, the student may be offered an alternative assessment or may receive a mark based on the percentage mark achieved by the student in one or more other assessment tasks, at the Unit Convenor’s discretion.
Tasks 10% or less – No extensions will be granted. Students who have not submitted the task prior to the deadline will be awarded a mark of 0 for the task, except for cases in which an application for special consideration is made and approved.
Tasks above 10% - No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for special consideration is made and approved. No submission will be accepted after solutions have been posted.
Coronavirus (COVID-19) Update
Any references to on-campus delivery below may no longer be relevant due to COVID-19.
Please check here for updated delivery information: https://ask.mq.edu.au/account/pub/display/unit_status
Students will learn to use spreadsheet (MS-Excel), Tableau and Gephi. Students will choose to become intermediate-skilled at one of the existing Data Mining/ Analytics packages, such as SPSS Modeler, RapidMiner, Orange, Knime, R statistical package, and others. They will also be exposed to data editing software such as OpenRefine, EasyMorph and Tableau Data Editor.
The web page for this unit can be found at: iLearn http://ilearn.mq.edu.au
This unit is lecture- and tutorial-based. Typically, the class-time structure will be like this:
Lecture notes will be posted after each lecture on iLearn
Coronavirus (COVID-19) Update
The unit schedule/topics and any references to on-campus delivery below may no longer be relevant due to COVID-19. Please consult iLearn for latest details, and check here for updated delivery information: https://ask.mq.edu.au/account/pub/display/unit_status
Time spent on individual topics and exercises may change as we progress during the semester, so some topics may vary from this schedule.
Week # |
Topic |
Notes |
1 |
Why is analytics so important to business? (Chambers & Dinsmore, Chapter 4) Define Business needs (chapter 5/8) Social Network Analysis |
(27 February) Assignment: Social Network Analysis briefing |
2 |
Social Network Analysis continued |
(5 March) |
3 | Determine the analytic application/key audience (Chambers & Dinsmore, Chapter 6) |
(12 March) Assignment: Predictive Analytics briefing Assignment: Social Network Analysis due 23:55 Friday 13 March |
4 |
Build the Analysis data set (Chambers & Dinsmore, Chapter 8) Build & Deploy the predictive model |
(19 March) (Heads-up: Professor Winzar may be away this week.) |
5 |
Assignment 1 presentations Overview Predictive Analytics Techniques (Chambers & Dinsmore, Chapter 9) Linear Models |
(26 March) Linking business objectives to predictor value. Introducing software: SPSS Modeler, Rapidminer, WEKA, Orange, and others |
6 |
Neural Networks & Automated learning (Chambers & Dinsmore, Chapter 9 and Appendix A) Non-linear models, Neural Networks, and exotica |
(2 April) Assignment: Predictive Analytics due 23:55 Friday 3 April |
7 |
Assignment: Predictive Analytics presentations Clustering techniques |
(9 April) Assignment: Clustering & Segmentation briefing |
8 |
Data ReductionSimplifying data for Clustering |
(30 April) |
9 |
More on Clustering techniquesEthical issues in data gathering and processing |
(7 May) Assignment: Clustering & Segmentation due 23:55 Friday 8 May |
10 | Assignment: Clustering & Segmentation presentations |
(14 May) Assignment Group Project briefing |
11 | Combining analytical techniques | (21 May) |
12 | Group project consultation session |
(28 May) |
13 | Assignment 4 presentations |
(4 June) Assignment Group Project: due 23:55 Friday 5 June |
Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to help you improve your marks and take control of your study.
The Library provides online and face to face support to help you find and use relevant information resources.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
If you are a Global MBA student contact globalmba.support@mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Some minor changes to assessment criteria, and more details on assessment expectations.
This unit teaches Analytics that can be applied in a global context.
Date | Description |
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07/02/2020 | Minor adjustment to general assessment information |