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MKTG2008 – Marketing Management

2020 – Session 1, Weekday attendance, North Ryde

Coronavirus (COVID-19) Update

Due to the Coronavirus (COVID-19) pandemic, any references to assessment tasks and on-campus delivery may no longer be up-to-date on this page.

Students should consult iLearn for revised unit information.

Find out more about the Coronavirus (COVID-19) and potential impacts on staff and students

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff Unit convener and lecturer
Shahin Sharifi
Contact via Email
146, 3 Management Drive
Tuesdays 11:00-12:00
Oliver Manlutac
Credit points Credit points
Prerequisites Prerequisites
MKTG1001 or MKTG101
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

In competitive business environments, developing and managing superior value offerings for customers is vital. Managing the marketing offering of a firm is central to market success. To that end, practitioners need to own a set of skills and be able to utilise a mix of tools to target and satisfy their consumers’ needs. This unit develops students’ knowledge and skills to identify target markets, shape a product mix, deliver value to target markets through a communication mix, identify distribution channels, and formulate a pricing mix. Students develop skills of setting objectives, identifying problems, identifying and evaluating alternatives, and implementing an optimal decision.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://students.mq.edu.au/important-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: Identify, evaluate, and discuss marketing concepts both as an individual and as a group.
  • ULO2: Identify, analyse, and discuss marketing management problems.
  • ULO3: Identify, discuss, and communicate solutions to diverse audience, and make marketing recommendations.

Assessment Tasks

Coronavirus (COVID-19) Update

Assessment details are no longer provided here as a result of changes due to the Coronavirus (COVID-19) pandemic.

Students should consult iLearn for revised unit information.

Find out more about the Coronavirus (COVID-19) and potential impacts on staff and students

General Assessment Information

Late assessment submissions must also be submitted through the appropriate submission link in iLearn. No extensions will be granted unless an application for Special Consideration is made and approved. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is until 72 hours after which no submission is accepted. Late submissions will not be accepted after solutions have been discussed and/or made available.

Note: applications for Special Consideration Policy must be made within 5 (five) business days of the due date and time.

Delivery and Resources

Coronavirus (COVID-19) Update

Any references to on-campus delivery below may no longer be relevant due to COVID-19.

Please check here for updated delivery information: https://ask.mq.edu.au/account/pub/display/unit_status


Seminars and workshops

Each week there will be a one-hour seminar followed by a two-hour workshop according to students' enrolment details. 


Cases: 12 Harvard Business School cases, available on iLearn https://ilearn.mq.edu.au/login/

Textbook: Philip Kotler and Kevin Lane Keller, Marketing Management, 15th Edition, published by Pearson.

Only selected chapters from the textbook will be used. A Pearson custom book version of the textbook, including only the assigned chapters.

Important Notice

  • Students must familiarise themselves with the unit’s iLearn site. 
  • Students should access the unit’s iLearn site regularly (minimum twice a week and before and after all seminars and workshops) and check for updates and posts. 


Details of teaching times and locations are available at: http://students.mq.edu.au/student_admin/timetables

Unit Schedule

Coronavirus (COVID-19) Update

The unit schedule/topics and any references to on-campus delivery below may no longer be relevant due to COVID-19. Please consult iLearn for latest details, and check here for updated delivery information: https://ask.mq.edu.au/account/pub/display/unit_status

Please refer to iLearn

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct​


Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Policies for case analysis submissions: All students must submit all case summaries on iLearn through the designated link appropriate to their enrolment by the due date. After the due date (i.e., the beginning of the seminar appropriate to enrolments) the link will be locked and will no longer accept submissions. As a unit policy, no email submission is accepted. Hence, it is students' responsibility to submit the summaries by the due date to avoid any penalties. See penalties for the consequence of failing to submit a summary. 

At the end of weeks 7 and 13, students can find a file on iLearn that includes their student ID and a case name. Thereby, each student will be randomly assigned to completing a case analysis. For details of the due dates and post dates, see the Turnitin links on iLearn. 

Extensions: No extension will be granted unless a student has an approved special consideration. 

Late submissions must also be submitted through Turnitin. No extensions will be granted. Late submissions are subject to 10% penalty for every 24 hours up to 72 hours. After 72 hours, the submission link will be locked. 

This penalty does not apply for cases with an approved application for Special Consideration. Note: applications for Special Consideration Policy must be made within 5 (five) business days of the due date and time.

Penalties: Students who miss a case summary and are assigned to do the same case analysis whose summary they have failed to submit will incur a 50% penalty off of the total mark (i.e., final mark – 15). Students who happen to change the summary will incur  a 25% penalty off of the total mark (i.e., final mark – 7.5). 

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

Learning Skills

Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to help you improve your marks and take control of your study.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Enquiry Service

For all student enquiries, visit Student Connect at ask.mq.edu.au

If you are a Global MBA student contact globalmba.support@mq.edu.au

Equity Support

Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.