TEACHING AND LEARNING STRATEGY
The unit is delivered in a combination of lectures and workshops. Students are expected to be active and engaged learners, contributing fully to workshop activities and discussions. Learning activities include individual and group tasks that are to be completed during private study and in the workshops.
Classes & Requirements
• 38 contact hours made up of 13 x 2 hours weekly lectures, and 6 x 2 hours alternate week workshops.
• The timetable for classes can be found on the University web site at: http://www.timetables.mq.edu.au
• To complete this unit satisfactorily, students must attend all six (6) scheduled workshops, starting in Week-2 or Week-3 (Please check your timetable carefully). Attendance will be taken in class.
• Students are expected to actively participate in classes, be prepared to work in small groups and complete the tasks assigned each workshop.
• Students are expected to arrive on time and not to leave until the class ends.
Recommended Texts and/or Materials
Recommended text: Strauss, J., & Frost, R. (2014). E-Marketing: International Version (7th ed.): Pearson Education. ( ISBN-13: 9780132953443).
Students are strongly encouraged to read widely in the area and to particularly use the internet as a powerful source of research in this subject. Other recommended texts include:
Kaufman, I., & Horton, C. (2015). Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students. New York: Routledge.
Heinze, A., Fletcher, G., Rashid, T., and Cruz, A. (2017). Digital and Social Media Marketing: A Results-Driven Approach. Routledge
Li, C., & Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technologies (expanded and revised ed.). Boston, Massachusetts: Harvard Business Review Press.
Anderson, C. (2009). The Long Tail: How endless choice is creating unlimited demand. London: Random House Business Book.
Technology Used and Required
• Use of a PC or laptop is required to complete tasks on iLearn and to access iLearn for course materials
• Software required: E.g., Word processing, PowerPoint, video/media player, Acrobat Reader, Internet Browser.
Unit Web Page
Course materials, including lecture notes, supplementary readings and course-related announcements etc are available on the learning management system (iLearn) at https://ilearn.mq.edu.au