TEACHING AND LEARNING STRATEGY
From Year 2020, the unit is delivered in a combination of weekly seminars/lectures (1 1/2 hour) and workshops (1 1/2 hours). Students are expected to be active and engaged learners, contributing fully to workshop activities and discussions. Learning activities include individual and group tasks that are to be completed during private study and in the workshops.
Students need to read in advance of seminar sessions/workshops, complete preparatory work, be prepared to work in small groups and discuss the materials assigned.
The seminar/lecture notes will be posted on iLearn at https://ilearn.mq.edu.au.
The recording (video or audio) of lectures/seminars is not permitted.
• There are 3 hours of face-to-face classes each week.
• The timetable for classes can be found on the University web site at: http://www.timetables.mq.edu.au/
• Attendance is important and attendance will be taken in class.
• Students are expected to arrive on time and not to leave until the class ends.
There is no required textbook for this unit. However, there are recommended textbooks:
Osterwalder, A. and Pigneur, Y. (2010), Business Model Generation, First Edition, Wiley
Kotler, P., and Keller, K.L. (2015), Marketing Management, 15/E, Pearson
Solomon, M.R., Marshall, G.W., Stuart, E.W. (2017), Marketing: Real People, Real Choices, Global Edition, 9th Edition, Pearson Higher Ed USA
Elliott, G., Rundle-Thiele, S., Waller, D., Smith, S., Eades, L., and Bentrott, I. (2018), "Marketing" 4th Ed, John Wiley and Sons Ltd, Australia
Required readings will be posted on iLearn. Key required readings include the following:
McKenna, R. (1991). Marketing is everything, Harvard Business Review [https://hbr.org/1991/01/marketing-is-everything]
Dolan, Robert J., and Leslie K. John. "Marketing Reading: Marketing Intelligence." Core Curriculum Readings Series. Harvard Business Publishing 8191, 2015
Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2016). Know your customers’ jobs to be done. Harvard Business Review, 94(9), 54-62
Gallo, A. (2016), A Refresher on Marketing Myopia, Harvard Business Review [https://hbr.org/2016/08/a-refresher-on-marketing-myopia]