There are 3 hours of face-to-face teaching per week for each student consisting of a 1-hour seminar and a 2-hour workshop. Workshops commence in Week 2.
The timetable for classes can be found on the university website at: http://timetable.mq.edu.au
There is no textbook for this subject. A list of required readings is listed below. Full details and library link/pdfs will be provided on iLearn.
Sullivan Mort, G., Weerawardena, J., & Liesch, P. (2012). Advancing entrepreneurial marketing. European Journal of Marketing, 46(3/4), 542-561.
Vogel, P. (2017). From Venture Idea to Venture Opportunity. Entrepreneurship Theory and Practice, 41(6), 943-971.
Blank, S (2014) Customer Development Process https://www.youtube.com/watch?v=xr2zFXblSRM
Blank, S. (2013). Why the Lean Start-Up Changes Everything. Harvard Business Review, 91(5), 64-72.
Morris, M., Schindehutte, M., & Allen, J. (2005). The entrepreneur's business model: Toward a unified perspective. Journal of Business Research, 58(6), 726-735.
Nunes, Paul F., & Cespedes, Frank V. (2003). The customer has escaped. Harvard Business Review, 81(11), 96-105, 140.
Mohammed, R. (2018). The good-better-best approach to pricing. Harvard Business Review, 96(5), 106.
Onyemah, V., Pesquera, Martha Rivera, & Ali, Abdul. (2013). What entrepreneurs get wrong. Harvard Business Review, 91(5), 74-96.
Eng & Spickett-Jones (2011) Marketing Communications for the SME. In Nwankwo and Gbadamosi (Eds), Entrepreneurship Marketing:Principles and Practice of SME Marketing, pp.159-170. London, Routledge
Bresciani, S., & Eppler, M. (2010). Brand new ventures? Insights on start-ups' branding practices. Journal of Product & Brand Management, 19(5), 356-366.
Baehr (2016). Start-ups need relationships before they ask for money. Harvard Business Review. https://hbr.org/2016/03/startups-need-relationships-before-they-ask-for-money