3 Hour workshop delivered on a weekly basis
Trott, P. (2016) Innovation Management and New Product Development , 6th Edition, Pearson: ISBN – 9781292133423.
Mohr, J., Sengupta, S., & Slater, S. (2013) Marketing of High Technology Products and Innovations, 3rd Edition, Pearson: ISBN - 9781292040332.
Crawford, C.M., & Di Benedetto, A. (2015) New Products Management, 11th Edition, Irwin/McGraw–Hill Series in Marketing: ISBN - 9780078029042.
Tidd, J., & Bessant, J. (2014) Strategic Innovation Management, John Wiley & Sons: ISBN – 9781118457238.
Heirati, N. and O’Cass, A., 2016. Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy. Asia Pacific Journal of Management, 33(2), pp.411-433.
Genç, E. and Di Benedetto, C.A., 2015. Cross-functional integration in the sustainable new product development process: The role of the environmental specialist. Industrial Marketing Management, 50, pp.150-161.
Mu, J., Thomas, E., Peng, G. and Di Benedetto, A., 2017. Strategic orientation and new product development performance: The role of networking capability and networking ability. Industrial Marketing Management, 64, pp.187-201.
Ahmadi, H. and O'Cass, A., 2018. Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience. Industrial Marketing Management, 68, pp.95-105.
Jin, J.L., Shu, C. and Zhou, K.Z., 2019. Product newness and product performance in new ventures: contingent roles of market knowledge breadth and tacitness. Industrial Marketing Management, 76, pp.231-241.
Evald, M.R., Nissen, H.A. and Clarke, A.H., 2018, July. Building Product Legitimacy by Drawing on Multiple Logics to Reach Commercialization. In Academy of Management Proceedings (Vol. 2018, No. 1, p. 16244). Briarcliff Manor, NY 10510: Academy of Management.
Thompson, N.A., Herrmann, A.M. and Hekkert, M.P., 2018. SME Knowledge Commercialization Through Public Sector Partnerships. International Journal of Innovation and Technology Management, 15(03), p.1850021.
Damanpour, F. and Aravind, D., 2012. Managerial innovation: Conceptions, processes and antecedents. Management and organization review, 8(2), pp.423-454.
Adams, R., Bessant, J. and Phelps, R., 2006. Innovation management measurement: A review. International journal of management reviews, 8(1), pp.21-47.
Berkhout, G., Hartmann, D. and Trott, P., 2010. Connecting technological capabilities with market needs using a cyclic innovation model. R&D Management, 40(5), pp.474-490.
Chen, C.W., Shen, C.C. and Chiu, W.Y., 2007. Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms. Industrial Marketing Management, 36(8), pp.1046-1056.
Traynor, K. and Traynor, S., 2004. A comparison of marketing approaches used by high-tech firms: 1985 versus 2001. Industrial Marketing Management, 33(5), pp.457-461.
Eng, T.Y. and Ozdemir, S., 2014. International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies. Industrial Marketing Management, 43(1), pp.32-44.
Yannopoulos, P., Auh, S. and Menguc, B., 2012. Achieving fit between learning and market orientation: Implications for new product performance. Journal of Product Innovation Management, 29(4), pp.531-545.
Zhao, Y., Cavusgil, E. and Cavusgil, S.T., 2014. An investigation of the black-box supplier integration in new product development. Journal of Business Research, 67(6), pp.1058-1064.
Badir, Y.F. and O'Connor, G.C., 2015. The formation of tie strength in a strategic alliance's first new product development project: The influence of project and partners' characteristics. Journal of Product Innovation Management, 32(1), pp.154-169.
Barczak, G., Griffin, A. and Kahn, K.B., 2009. Perspective: trends and drivers of success in NPD practices: results of the 2003 PDMA best practices study. Journal of product innovation management, 26(1), pp.3-23.
Cooper, R.G., 2019. The drivers of success in new-product development. Industrial Marketing Management, 76, pp.36-47.
Ingenbleek, P., Debruyne, M., Frambach, R.T. and Verhallen, T.M., 2003. Successful new product pricing practices: a contingency approach. Marketing letters, 14(4), pp.289-305.
Klink, R.R. and Athaide, G.A., 2010. Consumer innovativeness and the use of new versus extended brand names for new products. Journal of Product Innovation Management, 27(1), pp.23-32.
Möller, K., Rajala, R. and Westerlund, M., 2008. Service innovation myopia? A new recipe for client-provider value creation. California management review, 50(3), pp.31-48.
Yu, E. and Sangiorgi, D., 2018. Service design as an approach to implement the value cocreation perspective in new service development. Journal of Service Research, 21(1), pp.40-58.
Simms, C. and Trott, P., 2010. Packaging development: A conceptual framework for identifying new product opportunities. Marketing Theory, 10(4), pp.397-415.
Kuchta, D. and Skowron, D., 2016. Classification of R&D projects and selection of R&D project management concept. R&D Management, 46(5), pp.831-841.
Winkelbach, A. and Walter, A., 2015. Complex technological knowledge and value creation in science-to-industry technology transfer projects: The moderating effect of absorptive capacity. Industrial Marketing Management, 47, pp.98-108.
Recommended Journals (Further Reading):
- Journal of Product Innovation Management
- Journal of Operations Management
- Journal Service Research
- Journal of Marketing
- R&D Management
- Industrial Marketing Management
- European Journal of Marketing
- Journal of Business Research
- Research Policy
- Journal of the Academy of Marketing Science
- Strategic Management Journal
- Marketing letters
- Academy of Management