Students

MMCC7000 – Media and Social Media

2020 – Session 1, Weekday attendance, North Ryde

Coronavirus (COVID-19) Update

Due to the Coronavirus (COVID-19) pandemic, any references to assessment tasks and on-campus delivery may no longer be up-to-date on this page.

Students should consult iLearn for revised unit information.

Find out more about the Coronavirus (COVID-19) and potential impacts on staff and students

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff Convenor
John Potts
john.potts@mq.edu.au
Contact via 9850 2163
10Ha 165J
Wed 1 - 2
Credit points Credit points
10
Prerequisites Prerequisites
Admission to BPhil/MRes
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

Media and social media dominate our political, social and cultural landscapes. This unit investigates their multilayered dynamic by incorporating a range of disciplinary and/or interdisciplinary approaches within media, communications, cultural studies and media arts. It surveys approaches to media and representation in the broad media and communications discipline. A section of this unit specifically addresses issues in social media. Students will explore how academic research can be utilised to study a rapidly evolving cultural reality and technological infrastructure.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: demonstrate a coherent knowledge of the principles, methods and concepts within a discipline area.
  • ULO2: develop and demonstrate a high level of oral, written, and discipline specific communication skills.
  • ULO3: communicate research principles and perspectives situated in a disciplinary area.
  • ULO4: apply informed and logical judgments to the arguments of others.
  • ULO5: synthesize and apply ideas to new contexts.

Assessment Tasks

Coronavirus (COVID-19) Update

Assessment details are no longer provided here as a result of changes due to the Coronavirus (COVID-19) pandemic.

Students should consult iLearn for revised unit information.

Find out more about the Coronavirus (COVID-19) and potential impacts on staff and students

General Assessment Information

Late Submission Penalty:

Unless a Special Consideration request has been submitted and approved, a penalty for lateness will apply – two (2) marks out of 100 will be deducted per day for assignments submitted after the due date – and no assignment will be accepted more than seven (7) days (including weekends) after the original submission deadline.

Delivery and Resources

Coronavirus (COVID-19) Update

Any references to on-campus delivery below may no longer be relevant due to COVID-19.

Please check here for updated delivery information: https://ask.mq.edu.au/account/pub/display/unit_status

Readings will be provided by the convenor. Some readings are available online for download, as detailed in the Unit Schedule.

Unit Schedule

Coronavirus (COVID-19) Update

The unit schedule/topics and any references to on-campus delivery below may no longer be relevant due to COVID-19. Please consult iLearn for latest details, and check here for updated delivery information: https://ask.mq.edu.au/account/pub/display/unit_status

MMCC7000 Unit Schedule

Week 2: 4th March – Introduction to Media and Social Media (John Potts)

Week 3: 11th March - Media Studies (John Potts)

Reading: Turner, G. (2015), 'Introduction', Re-Inventing the Media, London and New York:

Routledge. pp. 1-15.

Background Reading: Cunningham, S., and Turnbull, S. (2014). 'Introduction' and The Media

and Communications: Theoretical Traditions', The Media and Communications in Australia 4th

Edition. Sydney: Allen & Unwin. pp. 1-30.

Week 4: 18th March - Cultural Studies (Nicole Anderson)

Reading: Nicole Anderson and Katrina Schulnke, 'Introduction: Theory to Practice' in Anderson

& Schulnke, Cultural Theory in Everyday Practice, Oxford: Oxford University Press, 2009

Week 5: 25th March - Screen Studies (Karen Pearlman)

Reading: David Bordwell, ‘The Viewer’s Share: Models of Mind in Explaining Film’ (2012)

at http://www.davidbordwell.net/essays/viewersshare.php

Week 6: 1st April - Music (Andrew Robson)

Reading: Hesmondhalgh, David and Negus, Keith (2002) 'Introduction - Popular Music Studies:

Meaning, Power and Value'. In David Hesmondhalgh and Keith Negus (eds), Popular Music

Studies. London: Arnold, pp. 1-10.

Week 7: 8th April - Creative Arts and Media Arts (Julie-Anne Long and Jon Burtt)

Reading: Barrett, Estelle. 2010, 'Introduction’, in Barrett Estelle, and Barbara Bolt (eds) Practice

as Research: Approaches to creative arts enquiry, (New York: Palgrave Macmillan) pp. 1-13

MID-SEMESTER BREAK

Week 8: 29th April - Social Media 1 (Catharine Lumby)

Readings will be provided.

Week 9: 6th May - Social Media 2 (Catharine Lumby)

Week 10: 13 May - Social Media 3 (Catharine Lumby)

Weeks 11: 20 May - Media Disciplines and Sub-disciplines (John Potts) 

Weeks 12 and 13: 27 May - 3 June - Student Presentations (John Potts)

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct​

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

Learning Skills

Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to help you improve your marks and take control of your study.

The Library provides online and face to face support to help you find and use relevant information resources. 

Student Services and Support

Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.

Student Enquiries

For all student enquiries, visit Student Connect at ask.mq.edu.au

If you are a Global MBA student contact globalmba.support@mq.edu.au

IT Help

For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/. 

When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Changes since First Published

Date Description
12/02/2020 This is a new unit.