Number and length of classes: 3 hours’ face-to-face teaching per week for 13 weeks consisting of lectures and student presentations.
The timetable for classes can be found on the University web site at http://www.timetables.mq.edu.au/.
Prescribed Textbook (The prescribed textbook can be purchased from the Macquarie University Co-op Bookshop):
Ang, Lawrence (2014), Principles of Integrated Marketing Communications, Cambridge University Press
• Hill, Sam and Glenn Rifkin (1999), Radical Marketing, HarperPerennial
•Bedbury, Scott and Stephen Fenichell (2002), A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century, Penguin Group
• Kim, Chan and Renee Mauborgne (2005), Blue Ocean Strategy, Harvard Business School Press
Supplementary readings: These readings will be posted on the course website.
Unit Webpage Course materials, including lecture notes, supplementary readings, project briefs and course related announcements, are available on iLearn at http://ilearn.mq.edu.au.